Feedback is a powerful tool for growth, but how do you create an environment where it becomes part of the culture? 

In this episode, Dan Greene, Chief Revenue Officer at Radical Candor, shares how feedback shaped his journey from flying planes in the Navy to leading high-performing sales teams at Google. He breaks down the strategies for making feedback more actionable, from real-time debriefs to fostering a collaborative approach where rank doesn’t overshadow learning. He also discusses how leaders can model trust and candor to inspire continuous improvement, and why feedback isn’t just top-down—it’s a two-way street.

In this episode, you’ll learn:
1. The secret to impactful feedback: Giving feedback an ongoing cadence accelerates team improvement and builds trust.
2. What makes great leaders stand out: Learn how to model trust, candor, and collaboration to inspire growth and connection within your team.
3. Strategies for real-time improvement: Immediate debriefs after sales calls or presentations can dramatically improve outcomes and build confidence.

Resources:
Dan Greene’s LinkedIn: https://www.linkedin.com/in/dangreene/
Learn more about Radical Candor: https://www.radicalcandor.com/
Learn more about Integrity Solutions: www.integritysolutions.com/

Jump into the conversation:
(00:00) Meet Dan Greene
(02:15) Why feedback accelerates improvement
(04:30) The debriefing process
(09:20) Real-time feedback vs. scheduled reviews
(12:10) Creating a culture of trust and candor
(14:45) How leaders model feedback behaviors
(17:00) Preparing for customer engagement
(19:35) Feedback in customer relationships
(22:10) Asking purposeful questions to drive improvement
(25:20) Overcoming fear of giving feedback
(28:15) Building trust through integrity and leadership
(31:05) Using feedback to retain customers
(34:00) Feedback as a leadership tool

For more related content and information about improving sales performance, visit us at www.integritysolutions.com/

Ep 101 Building Trust in Sales through Feedback and Candor

Mental Selling: The Sales Performance Podcast is a show for motivated problem solvers in sales, leadership and customer service. Each episode features a conversation with sales leaders and industry experts who understand the importance of the mindset and skill set needed to be exceptional at building trusted customer relationships. In this podcast, we get below the surface, tapping into the emotional and psychological drivers of lasting sales and service success. You’ll hear stories and insights about overcoming the self-limiting beliefs that hold salespeople back, how to unlock the full potential in every salesperson, the complexities of today’s B2B buying cycles, and the rise of today’s virtual selling environment. We help you understand the mental and emotional aspects of sales performance that will empower you to deliver amazing customer experiences and get the results you want. 

Welcome to Mental Selling!