Dj Big Juice hailing from the ILL-STATE of Illinois by way of Wisconsin has jumped on the scene and is new to the DJ/artist side of the game. Where as he has 7+ years in the "business" side as a CEO of Sugar Sandwich Entertainment Group, LLC. He has now gotten into the spotlight by hosting 3 radio shows(The Afterparty & The Universal Soul Explosion) on WORT 89.9FM & Friday Night Fiyah on 93.1 Jamz in Madison,WI. Looking to take over his region and become the elite chief party rocker and mixtape tycoon of his market...Ju-dig?!?!?! 

King Hitz was born in Chicago, IL as Robert Ervin, May 1, 1987. He was given a gift of singing at birth. Growing up he listened various amount of music including R&B, Blues, Classical, and many more genres. He grew up listening to his uncle's group F.E.W. who was one of the biggest influences in his life. At the age of 12 he was leader of the band at William Penn Elementary School up until he went to high school. He, also, started recording at the age 12 as well. Doing hooks for local artist throughout Chicago. As a sophomore in high school he was known as "The Choir Boy" at Manley Career Academy. Also throughout that year he attended Columbia College of Chicago for performance Poetry and traveled to Minnesota with Northwest University to speak on Youth and Poverty. Throughout the years Hitz worked on music until 2007, when he made his 1st mixtape entitled "Holy City 1on1." He 'jacked" beats from songs like PSA (Jay-z), Canon (Lil Wayne), and many others. Though Hitz was a singer, he exploited his ability to rap as well. In 2008, Robert Ervin created his own indie record label called Holy City Records, naming it after the hood he grew up in Chicago (The Holy City). Under his label he signed his brother-in-law Breon Neal (Brill A. M.) and released an album (A Man, A Myth, A Legend) and another mixtape entitled WHCR- Cold Summer Vol. 1, which was his most successful mixtape under Holy City Records. He has sense worked with other artist in Chicago, Ohio, California, and other places throughout the US. His highly anticipated album “Day Before Money” was set to release May 1, 2010 and saw even more success on the international level. Hitz is known throughout the world in places like the U. K., Germany, Japan, S. Africa, and many other places. Since the he has focused on building his fan base and getting his music to the masses. On January 24, 2013, King released his 3rd mixtape entitled "#KINGHITZ". This mixtape inspired him to change his alias from "R. B. Hitz to "King Hitz". This mixtape showed that he had matured as an artist from the last mixtapes. 6 months later he released an 11 song album entitled "Accepted & Certified", which has became very successful over time. 

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