#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)

Q1 Have you found that particular ad copy is working well in search ads right now? Has it changed from what has historically worked well?

Q2 Have you found that particular ad copy is working well in social ads right now? Has it changed from what has historically worked well?

Q3 Are you testing ad copy more, less or about the same as pre-pandemic times? If your cadence has changed, why has it changed?

Q4 Where do you find inspiration for ad copy?

Q5 Are there ad copy tests that you want to run, but have not been able to? Why were you not able to do the testing you wanted to?

Q6 What is your process for creating new ad copy? 
Do you do a bunch of full ads at a time? 
Create a lot of components you can mix and match? 
Something else?

Q7 What is your biggest frustration with creating ad copy?

Q8 If you could change something about the platform’s rules or limitations on ad copy, what would it be and why?

#PPCChat 260520 - Ad copy

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)

Q1 Have you paused any or all of your advertising in light of the protests and related events unfolding in the US and across the world? Why did you pause or not pause?

Q2 Are clients asking for advice about how to handle their marketing in this climate? If so, what are they asking/saying?

Q3 Are you uncomfortable with anything you’re being asked to do or not do within the accounts that you manage?

Q4 What, if anything, do you want to see from brands right now?

Q5 How do you feel about being in advertising right now?

Q6 What can we, as a community, do to try to have a positive impact right now?

#PPCChat 020620 - Socially Aware Advertising

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)

Q1 Have you noticed that keyword matching has gotten worse (matching to more irrelevant or questionable things) in Google Ads lately? If so, what are you seeing?

Q2 Does match type seem to have any bearing on how queries are being matched on Google Ads?

Q3 What are you doing to try to mitigate the impact of the looser matching that seems to be happening in Google Ads?

Q4  Is the continued fuzzying up of keyword matching in search changing your strategies for search? If so, in what ways? If not, why not?

Q5 What kinds of audiences are you using currently in Facebook – broad, interest, lookalike, all of the above? 

Q6 Have you found that Facebook is “picking winners” more lately when it comes to the demographics it is serving ads to? Is it showing a lot more to women, for example, or a certain age group despite your targeting?

#PPCChat 090620 - Targeting is getting harder (Keywords&Audiences)

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Mark Kennedy (@markkennedysem)

Q1 What is/are your go-to ad extensions? The ones you feel either perform the best or extensions you almost always utilize in your campaigns.

Q2 On the flipside, what extensions do you rarely use, either due ot lack of need, or lack of performance?

Q3 What extensions did you used to have in your accounts that you miss? The extensions that got away...

Q4  Let's talk strategy, what are some cool ways you are utilizing ad extensions? 
Q4.2 And are you testing any new strategies or ad extensions, but don't have results just yet? 

Q5 What's your biggest constrain, pet peeve, etc, regarding ad extensions? 

Q6 When planning out your adcopy and extensions, do you tend to repeat some calls to action (eg - free shipping, free consults, etc) or do you have separate CTAs for all ads and extensions 

Q7 Any Extensions on your PPC Wishlist?

#PPCChat 160620 - Ad Extensions

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)

Q1 Which platforms do you find have the best support right now? (Worst is the next Q).

Q2 Which platforms do you find have the worst support right now?

Q3 If you need support for a Google Ads issue, what do you do? Anything outside the platform?

Q4 If you need support for a Facebook or Instagram issue, what do you do? Anything outside the platform?

Q5 If you need support for a Microsoft Ads or LinkedIn Ads issue, what do you do? Anything outside the platform?

Q6 If you need support for other networks (Snapchat, Pinterest, Twitter, Quora, etc.) what do you do? Anything outside the platforms?\

Q7 If a genie could grant you one wish for ad platform support, what would you wish for? I know many of you will have more than one wish to share too!

#PPCChat 230620 - Getting Platform Support

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Mark Kennedy (@markkennedysem)

Q1 Let's start with ad copy. Other than Headline 1, what ways are you using ads for local ppc campaigns

Q2 Along the lines ad adcopy, what are your strategies for ad extensions. We a lot talked about extensions earlier this month, what are your go-tos for local campaigns

Q3 Let's talk campaign structure/strategy. How are you focusing on areas that may outperform others?

Q4 Along the lines of account structure, do you typically target by zip, city/town or radius? (Yes, it depends is a valid answer :) )

Q5 Let's talk keywords. Do you tend to run your keywords in your area without town names, with, or both? eg - Philadelphia furniture store vs furniture store

Q5.1 Does anyone run JUST local terms and not core terms. I don't think there is enoigh traffic in most cases to warrant that (unless a small budget), but curious if anyone does it

Q6 Switching over to defence, how aggressive are you with adding negative locations (if at all) and negative town names?

Q7 Final question - How aggressive are you with local landing pages as far as "per area". Do you have multiple LP's for each zips, groups of areas, etc. Feel free to mention any local ppc LP tips

#PPCChat 300620 - Local PPC

Listen to the experts give you advice on the top Paid Media issues as talked through on the #PPCChat Twitter discussions on Tuesdays 5PM GMT. #adwords #ppc #ppcchat #marketing #startups #paidmedia #adcopy #youtube #displayadvertising #ppcforbeginners #ppcexperts #fbads #bingads #socialmedia

PPCChat Roundup