There is a growing trend of Instagram users hiding their profiles or deleting their posts, known as 'Grid Zero', as a reflection of a cultural shift towards privacy and a pushback against the permanence of a digital footprint.

Why is this happening?

This is what Jeremy White and I discussed on 640 Toronto. Listen in right here.

Going Ghost - The New Social Media Is Not To Be Seen - 640 Talk Radio

Mitch Joel is Co-Founder of ThinkersOne - a platform that empowers companies with personalized and bite-sized thought leadership from the best Thinkers in the world. His first book, Six Pixels of Separation, named after his successful blog and podcast is a business and marketing bestseller. His second book, CTRL ALT Delete, was named one of the best business books of 2013 by Amazon.