Panel:

- Emily Binder, Principal Consultant, Beetle Moment Marketing
- Mitch Joel, President, Mirum
- Kate O'Neill, Founder, K.O.Insights
- Bob Knorpp, Host, The BeanCast

Topics:

- Brands Being Social Friends
- Understanding ads.cert
- The Internet Radio Dilemma
- Messenger For Kids

#ADFAIL5

- The NYT fires nearly their entire ad sales staff to double down on tech
- The NYT sues The Weinstein Company for unpaid ad bills
- YouTube's brand safety solution puts many creators out of business
- OTT churn rate approaches 50%
- CES offers a sausage fest with their keynotes

The BeanCast Marketing Podcast

The BeanCast

The BeanCast Marketing Podcast - So Very Gassy - Episode #476

Mitch Joel is Co-Founder of ThinkersOne - a platform that empowers companies with personalized and bite-sized thought leadership from the best Thinkers in the world. His first book, Six Pixels of Separation, named after his successful blog and podcast is a business and marketing bestseller. His second book, CTRL ALT Delete, was named one of the best business books of 2013 by Amazon.