Elliphant is an internationally renowned, multi-platinum selling artist, described as the eternal rebel. Swedish-born Ellinor Olovsdotter made made her debut in 2012 with the lo-fi track ”Tekkno Scene”, that was featured in FIFA 13, even before adopting the moniker Elliphant. (”I grew into the name. At first it didn’t mean anything, but now it means everything for me. There’s the saying about the elephant in the room and I always felt I’m the uncomfortable person in the room. The one that’s too loud and talk too much”). Soon, she signed to Dr. Luke’s label, Kemosabe Records, followed by the release of her self-titled EP and the debut LP ”A Good Idea”, that landed late in 2013. Since her debut, Elliphant has kept breaking new ground with her unconventional, raw punk attitude and energetic expression. Mixing different genres and seamlessly making hem into her own.

In July 2020 Elliphant unleashed ”Uterus”, the first solo release in four years. A raw, melancholy infused pop song that illustrate how the comfort, safety and innocence of the womb is lost once we’re born. And how life’s purity becomes increasingly fragile as we grow and engage with the world. A track that embodies the sensitive undeniably affecting and powerful sound, which reflects that Elliphant has kicked off a new era.

The FADER is the definitive voice of emerging music and the lifestyle that surrounds it. Through in-depth reporting and a distinct street sensibility, The FADER aggressively covers the most dynamic breadth of music and style emanating from the fringes of the mainstream to the heart of the underground. The FADER is the authority on what's next.

Hello Im Pav Modern, founder of Modular Recordings home of The Avalanches, Cut Copy, The Canyons, The Presets, Wolfmother and Tame Impala amongst many others many others.

Before my life as a record company I was a concert promoter and had the good fortune of promoting artist such as Nirvana, Beastie Boys, Fugazi, Pavement, Sonic Youth Pearl Jam, My Bloody Valentine, Hole, Bikini Kill, The Yeah Yeah Yeahs , LCD Soundsystem, Daft Punk and hundreds of others across Australia and New Zealand.

I created The Summersault festival in Australia and an island festival in Croatia called For Festival and curated/creative directed events in Australia like Vivid Live 2011 and most recently the UNPOPULAR  exhibition at the Powerhouse Museum.

I've started a new record label called UNPOPULAR and will start uploading some really exciting new artists here:

Creative Commons project. New digital single every monday since 2009. Stimulating people to listen, download, share and remix.

RocketNumberNine (UK), Ocelote Rojo (CHI), Monster Rally (USA), Delicate Steve (USA), Great Lake Swimmers (CAN), Frederik Teige from Efterklang (DK), Barzin (CAN), Anders Ilar (SWE), CIVIL CIVIC (AUS), Venice (IT), Southern Shores (CAN), 1-Speed Bike from Godspeed You! Black Emperor (CAN), A Weather (USA), Yawn (USA), Beat Culture (US), Gareth Dickson (UK), worriedaboutsatan (UK), golau glau (UK), Gaspar Claus (FR), Teamforest (DE), The American Dollar (USA),  Fuji Kureta (TUR), Possimiste (EST), memotone (UK), Ricky Eat Acid (US), Falcon Lake (UK), Louis Aguilar (FR), American Green (JP), NQ (DE), Good Weather For An Airstrike (UK), Desmond &amp; the Tutus (ZA), Symfoniorkestern (SWE), Talvihorros (UK), junior85 (IRL), Foxes In Fiction (CAN), BABY JAZZ (USA), All India Radio (AUS), Bomarr (US), Inca Gold (UK), Bing &amp; Ruth (USA), endsnotnear (JP), Útidúr (IS), Johnny Hawaii (FR),  The Echelon Effect (UK), James Irwin (CAN), Ergo Phizmiz (UK), Populous (IT), Kira Kira (IS), James Yates (UK), Ori (ISR), Boy Without God (US), Le Chevalier (CA), a.damned.age (DE), trog'low (CAN), Lost Boy? (USA), Berlinist (ESP), Errnois (IT), The Great Red Shark (US), The Parish Of Little Clifton (CA) and many more.&#13;
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