AFTERLIFE OUT NOW 

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Since launching the Datsik brand, Troy Beetles continues to evolve as a solo artist all the while pushing his beloved bass music world to new lengths, both on a personal artistry level and as a genre as a whole. From bedroom producer to chart-topping artist, internationally touring act, and owner and founder of the enterprising Firepower Records, Datsik is poised to make bass music the sound of the future with his recent Down 4 My Ninjas EP (Nov. 2014 / Firepower Records) and upcoming release Smoke Bomb ft. Snoop Dogg (Nov. 2015 / Ultra Records). 

Datsik took his initial steps into global dominance in 2009 with his first official release, the Nuke ‘Em EP, which set the new precedence of the future of dubstep and bass music. Immediately following that was the Boom EP featuring Excision and the legendary Flux Pavilion as collaborators. In that same year, Datsik claimed 10 Beatport #1 releases. Additionally, he has also released massive remixes for dance music icons Skrillex, Diplo, Kaskade, and Zedd, as well as two collaborations with Bassnectar and two more with Diplo on his Express Yourself EP. He has also remixed artists from the mainstream pop world and hip-hop spheres such as Coldplay, Lil Wayne, MGMT, Linkin Park, Wu-Tang Clan, one of the biggest influences on his sound, and, most recently, Lana Del Rey.

Nonetheless, Vitamin D, his debut artist album released on Dim Mak Records in 2012, remains his gleaming trophy of work. Rightfully so, as Vitamin D was the first project to illustrate the full spectrum of Datsik’s production cannon and to give glimpses of the artist’s potential as a producer and songwriter. Vitamin D was the first major milestone of many to come in the Datsik storyline. The next chapter came in 2013 in the form of a two-part release, the Cold Blooded EP and the corresponding Let It Burn full-length album, both released on Firepower. While shorter in length, Cold Blooded packs as much a punch as big brother Let It Burn. Hand in hand, Cold Blooded and Let It Burn comprise the knockout one-two punch in Datsik’s artillery.

Datsik stands at a point of transition with his recent EP Down 4 My Ninjas. It exemplifies a more mature Datsik, both in sound and in vision, as it sees the producer taking vast steps outside of dubstep and deeper into his ever-burning fondness for hip-hop. In essence, it is his love letter to the hip-hop and bass music genres and sees a full circle for Datsik as it combines the best of both worlds. Featuring collaborations with DJ Paul of renowned Southern rap group Three 6 Mafia and the legendary KRS-One, Down 4 My Ninjas sees Datsik keeping one foot in bass and one foot in hip-hop and, for the first time ever, sees the artist pairing his original productions with bona fide, universally celebrated members of the rap world. 

With Down 4 My Ninjas in tow and a hefty supporting tour scheduled for 2015, expectations are higher than they’ve ever been for Datsik. Beetles welcomes the challenge, though. It’s what’s kept him developing since those bedroom producer days, and it’s what verifies Datsik as one of the leading figures in the bass music scene of today and tomorrow.

Sam Lachow is a producer, songwriter, rapper, videographer, director, and editor of video and music. Raised in both Seattle and New York City he's been making videos since elementary school, and as a seventh-grader began a group called Shankbone. Sam began directing and producing music videos with Shankbone, and went on to create videos for various other artists.

In 2011 Sam released his debut project as a solo artist, "Brand New Bike". Produced entirely by Sam, the album utilized many live instruments from musicians based in Seattle and New York. The next year Sam released 2 EP's, and produced/directed dozens of music videos from the projects on his YouTube channel, which now has over 7 million views.

After successfully raising 20K on Kickstarter in 2014, Sam’s second full length album Huckleberry independently debuted #6 on iTunes Hip Hop. He then unexpectedly released a free project titled 80 Bars, which surpassed a million plays on Soundcloud for multiple songs. Riding that momentum Sam became the first local headliner to sell out Seattle’s 1,000 cap Neptune Theater, co-headlined a 29 city national tour, and rocked the main stage at Washington's biggest music festival Sasquatch. Sam’s EP Friends, Funk & Liquor debuted at #2 on iTunes Hip Hop top albums.

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