Cruel Summer (KW's Flashing Lights Version)

Communicate Your Value Proposition Quickly and Clearly on your WooCommerce website.

This design tweak that we’ll propose is making sure you communicate your value proposition as quickly and clearly as possible. Too many e-commerce stores take a “me too” approach, and it leaves visitors feeling uninspired and unmotivated.

When a visitor lands on your site, you want them to know what makes your store, and your brand, different than your competitors. It could be the quality of your products or a statement about your customer service. For example, Bose frequently uses “Better Sound Through Research” to convey an image of high quality, great sounding speakers. Zappos uses “Powered by Service” to put their amazing customer service at the forefront.

Conveying your value proposition is one of the easiest design tweaks you can implement on your e-commerce site. It’s also something that you can easily experiment with in order to discover what resonates best with your visitors. Just remember, your value proposition can’t live in a bubble. It has to be backed up and reinforced by all of the other elements on your website.

Endless Design Tweaks

While we’ve covered three very specific design tweaks in this post, hopefully these ideas have got you thinking about some of the potential changes or improvements you might consider implementing on your own WooCommerce site. The possibilities are quite literally endless.

Just remember that any change or tweak you make has the potential to give you a competitive advantage. But, the only way you’ll know for sure is by measuring and tracking your results. Never assume that there is only one “correct” way of doing things. Different images, different value propositions, and different checkout sequences can all provide you with a leg up on your competition.


Add a Value Proposition to Your WooCommerce Website

Digital Strategy Notes from Skyhook Interactive.

John Gough, Shawn Hardy, and Dallin Harris discuss the question "should your website be the cornerstone of your marketing effort?"

We talk about the way social media and search has changed user expectations over the last several years, what users expect and hope for in your website, and how to differentiate yourself locally and globally.

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John Gough, Shawn Hardy, Kyle Theisen, and Dallin Harris discuss the question "When should I use a WordPress template versus custom design and development?"

Clients come to use for web design and development solutions. One way to save money on a new site is to start with a WordPress template, but in practice, we find that the cost and time savings can be limited depending on what the client is hoping to get out of the site.

When should I use a WordPress template versus custom design and development?

In this episode of Digital Strategy Notes, John Gough, Dallin Harris, and Kyle Theisen discuss the question "How much should I spend on my website?"

From a recommended dollar figure, to why interactive services are priced the way they are, and why it's critical to share your budget with your vendor, we explore the various facets of planning a website budget.

How Much Should I Spend On My Website - Digital Strategy Notes

Website speed is important to users as they explore your site (conversion rates drop by 7% for every second of load time) as well as search engines like Google (that have made page speed part of their algorithm).

In this episode of Digital Strategy Notes, John Gough, Kyle Theisen, and Cory Crowley discuss why website speed matters, how to test it, how you can improve it, and when you should turn to a developer or your hosting platform for help.

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Cody Landefeld of Mode Effect talks about closing deals, building a thriving agency, and how to use content marketing to add credibility to your brand.

CODY LANDEFELD SFWP

Discussing powerful web development solutions for technology companies & non-profits.  Mode Effect has a passion to help brands you trust with powerful web strategy and development solutions.  We do this by discussing strategic and tactical pointers to achieve your goals using your website.