WooCommerce

ux and omnichannel

Guest : Adam Silverman
Title: Principal Analyst, Forrester(Omni-Channel)

The retail industry has been aggressive in their e-commerce efforts and reaching customers on multiple touch points, both online and in the brick and mortar locations. But as consumers increasingly demand the ability to use all channels, be it in-store with a customer service rep, online, through mobile, on TV or in a catalog, retail can use omni-channel strategies to realize the full potential of digital both online and off. Where are we in enabling this seamless experience such that retailers can achieve this transformation? What innovative steps have been taken thus far, and what results have we seen that would justify an ongoing investment?

Enabling Omni Channel Retail Innovation

Earlier we shared a post on our site outlining 3 design tweaks you can make on your WooCommerce website to gain a competitive advantage.  Today we’re focusing on one of those tips in a video.  If you can leave this site with one takeaway it would be this.  Get your customers to convert with as much ease as possible by adding a tasteful opt-in.


You may or may not already know that the average shopping cart abandonment rate to be 79%.  This figure consistently sits between 65% and 90%, depending upon the season.  What does this mean?  Most often customers are on your site to window shop.  They’re doing research and comparing your prices with other websites.

How can the design of your site be tweaked to help customers complete their purchase?  Examine your checkout process deeply.  Is it too rigid?  Are you sending customers off or your site to pay?  Before you can get the customer to this point you’ll need to consider the opportunity to add customers to your e-mail list or persuade them with a coupon.  You can give potential customers a coupon or some type of incentive to buy and then you have the chance to gain their loyalty with your amazing service and buying experience on the website.

You can find great online resources to easily add this to your site such as Sumo Me, Optin Monster, or Cart Hook for engaging customers who have abandoned their shopping carts.
If you do nothing to get your customers’ contact information, you’ll lose them forever.

Whatever method works better for you, the objective remains the same: Find a way to open up a channel of communication between you and your potential customers as quickly as possible.

As a bonus for reading this article, we’re offering 5 more design tweaks to help your WooCommerce website gain the advantage you need.

https://modeeffect.com/tweak-your-woocommerce-store-for-higher-conversions/

Tweak your WooCommerce website for higher conversions

If you want to gain the competitive advantage you need we’ve got all of our best design tweaks in one source for you to grab here:

Of course you have images for the products on your WooCommerce site!  It’s common sense as every other e-commerce website uses them. But the key is how are you using the imagery?  Do people see the vision and the story you’re trying to show them with your images and display?  Remember: 

“People shop with their senses—the more you can use that to your advantage, the further ahead of your competition you’ll be.”
Professional images are a must. Good quality photographs cost more but quickly separate the amateurs from the professionals.  Your store has to be using these.  


Regarding images, you’ll need to consider these important variables:

Surroundings and environment are important. Are your products displayed in a context that makes sense to the end user?
Do your images provide an appropriate amount of detail? When purchasing online, you need to compensate for the fact that your customers are relying on only one sense (sight) to make a decision.

Use real life scenarios. By showing your products being used in a real life scenario, your visitors will be able to imagine themselves using it.
The images on your e-commerce site deserve as much attention as any other element. They’ll help your customers gain trust for your brand and it will go a long way with their experience towards being a loyal customer.  

Improving Your Woocommerce Website with Great Imagery

Communicate Your Value Proposition Quickly and Clearly on your WooCommerce website.

This design tweak that we’ll propose is making sure you communicate your value proposition as quickly and clearly as possible. Too many e-commerce stores take a “me too” approach, and it leaves visitors feeling uninspired and unmotivated.

When a visitor lands on your site, you want them to know what makes your store, and your brand, different than your competitors. It could be the quality of your products or a statement about your customer service. For example, Bose frequently uses “Better Sound Through Research” to convey an image of high quality, great sounding speakers. Zappos uses “Powered by Service” to put their amazing customer service at the forefront.

Conveying your value proposition is one of the easiest design tweaks you can implement on your e-commerce site. It’s also something that you can easily experiment with in order to discover what resonates best with your visitors. Just remember, your value proposition can’t live in a bubble. It has to be backed up and reinforced by all of the other elements on your website.

Endless Design Tweaks

While we’ve covered three very specific design tweaks in this post, hopefully these ideas have got you thinking about some of the potential changes or improvements you might consider implementing on your own WooCommerce site. The possibilities are quite literally endless.

Just remember that any change or tweak you make has the potential to give you a competitive advantage. But, the only way you’ll know for sure is by measuring and tracking your results. Never assume that there is only one “correct” way of doing things. Different images, different value propositions, and different checkout sequences can all provide you with a leg up on your competition.


Add a Value Proposition to Your WooCommerce Website

Approaching e-commerce without giving consideration to Amazon is paramount to eating your lunch in the tiger cage at the local zoo. That’s not to say it can’t be done—because it can. You just need to be very clear about your strategic planning and what creates your competitive advantage—lest Amazon will eat you for lunch. 

Learn what your store needs to do in order to compete against Amazon and win!
https://modeeffect.com/how-your-woocommerce-store-can-compete-with-amazon/

How Your Woocommerce Store Can Compete With Amazon and Win

One of the single best ways you can create repeat customers to your eCommerce store on WooCommerce or other eCommerce platforms is to provide them with an effective post-purchase experience. After all, retaining a customer is easier than acquiring a new one.

Read more here:
https://modeeffect.com/tips-to-optimize-your-woocommerce-post-purchase-experience/

4 Tips To Optimize The Post Purchase Process On WooCommerce Store

Link to original post:  https://modeeffect.com/ux-killing-conversions-ecommerce-website/

We recently joined the GoDaddy blogging team of experts in website development and design, hosting, domains and online marketing. This month’s post is focused on eCommerce conversions.  Here’s a snippet:

A great user experience goes a long way towards creating a successful e-commerce brand and store.

A user’s experience on your eCommerce website will have a strong impact on how long they stay on your site, how much they navigate through it, and if they make a purchase while visiting.

When it comes to conversions, your user experience is critical.

So, let’s dive in and look at four key areas of eCommerce website UX design that will help ensure you don’t lose conversions for the users you’ve worked so hard to attract to your site.

Is UX killing conversions on your ecommerce website?

Discussing powerful web development solutions for technology companies & non-profits.  Mode Effect has a passion to help brands you trust with powerful web strategy and development solutions.  We do this by discussing strategic and tactical pointers to achieve your goals using your website.