What if I told you that employer branding isn’t about you—it’s about them? And by 'them,' I mean your talents, the people you want to attract and keep. In today’s special episode, I’m giving you an exclusive sneak peek into my brand new book Story-Driven Employer Branding: Introducing The Magnetic Employer Branding Method™. You’re about to hear the very first chapter, and trust me—it’s going to change the way you think about employer branding forever. So, grab a coffee, sit back, and let’s dive in. And if you love what you hear, you can&nbsp; (If the Amazon link doesn't work, go to Amazon and search for 'Susanna Rantanen' or 'Story-Driven Employer Branding' and you'll find this book. Get the book and multiple freebies available for my book's buyers! Let’s get started! &nbsp;

#188 Unlocking the Secrets of Story-Driven Employer Branding: Chapter One of My New Book!

Your products don’t build trust. Your people do. And yet, most companies still pour all their brand energy into showcasing what they sell—while leaving the people who make it all possible invisible. In Episode 189 of the Story-Driven Business Podcast, I share why the smartest, most magnetic businesses don’t just brand their products—they brand people. When you brand your people: ✅ Customers see the human value behind your service. ✅ Talent sees themselves in your story. ✅ Stakeholders see leadership that inspires long-term trust. But when you don’t… ❌ You become forgettable in a crowded market. ❌ You struggle to attract AND retain talent. ❌ You miss the chance to build authentic brand loyalty from the inside out. This episode explores: 🔹 The business case for branding your people 🔹 What this looks like in real life (not theory) 🔹 And how this mindset is central to my Magnetic Employer Branding Method™ Listen now and rethink how your brand shows up Shownotes with links 👉  &nbsp;

#189 Brand People Like Best Companies Do, Not Just Products

What if your employer brand wasn’t just seen… but deeply felt? In this episode of the Story-Driven Business Podcast, I (Susanna Rantanen, the world’s leading modern employer branding expert) reveal the 11 powerful steps to building an employer brand so aligned with your business mission, it becomes magnetic. Using the Magnetic Employer Branding Method™, I'll guide you through how to:   Transform your current culture into a Strategic Company Culture   Make your people your loudest brand advocates without begging for reviews   Craft a Work-to-Life Promise™ that top talent feels in their bones   Win sustainable attention and convert it into long-term talent affinity   If your employer brand still relies on campaigns, perks, or empty values — you’re not just behind. You’re invisible. 🎧 Tap play to future-proof your brand. 📕 Grab the book:

#190 11 Steps to Matching Minds with Mission (Magnetic Employer Branding Method™)

The podcast where visionary leaders and bold professionals learn to brand people—not just products—through business storytelling and matching minds with mission!

Hosted by Susanna Rantanen - The world's leading modern employer branding expert, strategist and the author of 'Story-Driven Employer Branding' available on Amazon worldwide.

#188 Unlocking the Secrets of Story-Driven Employer Branding: Chapter One of My New Book!

Story-Driven Business podcast

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