Airbus Finland Does It! Award-winning employer branding gets regular contributions from employers at the Helsinki and Jyväskylä offices. How did they succeed so quickly, in just six months without zero campaigns? We spoke with Maiju Karppinen, HR Business Partner at Airbus Finland, who in her role, owns employer branding in the Finnish subsidiary. Our conversation covers the award-winning employer branding strategy process, challenges faced, feedback received, and the impact of winning an award on the organisation. What we believe to be especially interesting to you is how Maiju has managed to engage so many Airbus employees in employer branding work. She shares her experiences and insights, providing valuable lessons for listeners. Tune in to this new episode on Building a Modern Employer Brand Podcast with me, Susanna Rantanen, co-hosted by Nora Nykänen! &nbsp;

Airbus Finland Does It: Employer Branding Breakthrough

What if I told you that employer branding isn’t about you—it’s about them? And by 'them,' I mean your talents, the people you want to attract and keep. In today’s special episode, I’m giving you an exclusive sneak peek into my brand new book Story-Driven Employer Branding: Introducing The Magnetic Employer Branding Method™. You’re about to hear the very first chapter, and trust me—it’s going to change the way you think about employer branding forever. So, grab a coffee, sit back, and let’s dive in. And if you love what you hear, you can&nbsp; (If the Amazon link doesn't work, go to Amazon and search for 'Susanna Rantanen' or 'Story-Driven Employer Branding' and you'll find this book. Get the book and multiple freebies available for my book's buyers! Let’s get started! &nbsp;

#188 Unlocking the Secrets of Story-Driven Employer Branding: Chapter One of My New Book!

Your products don’t build trust. Your people do. And yet, most companies still pour all their brand energy into showcasing what they sell—while leaving the people who make it all possible invisible. In Episode 189 of the Story-Driven Business Podcast, I share why the smartest, most magnetic businesses don’t just brand their products—they brand people. When you brand your people: ✅ Customers see the human value behind your service. ✅ Talent sees themselves in your story. ✅ Stakeholders see leadership that inspires long-term trust. But when you don’t… ❌ You become forgettable in a crowded market. ❌ You struggle to attract AND retain talent. ❌ You miss the chance to build authentic brand loyalty from the inside out. This episode explores: 🔹 The business case for branding your people 🔹 What this looks like in real life (not theory) 🔹 And how this mindset is central to my Magnetic Employer Branding Method™ Listen now and rethink how your brand shows up Shownotes with links 👉  &nbsp;

#189 Brand People Like Best Companies Do, Not Just Products

What if your employer brand wasn’t just seen… but deeply felt? In this episode of the Story-Driven Business Podcast, I (Susanna Rantanen, the world’s leading modern employer branding expert) reveal the 11 powerful steps to building an employer brand so aligned with your business mission, it becomes magnetic. Using the Magnetic Employer Branding Method™, I'll guide you through how to:   Transform your current culture into a Strategic Company Culture   Make your people your loudest brand advocates without begging for reviews   Craft a Work-to-Life Promise™ that top talent feels in their bones   Win sustainable attention and convert it into long-term talent affinity   If your employer brand still relies on campaigns, perks, or empty values — you’re not just behind. You’re invisible. 🎧 Tap play to future-proof your brand. 📕 Grab the book:

#190 11 Steps to Matching Minds with Mission (Magnetic Employer Branding Method™)

Forget charisma. Ditch the data dump. The most powerful leadership tool isn’t in your MBA textbook—it’s storytelling. In this episode, Susanna Rantanen, the world’s leading modern employer branding expert, dives into why storytelling is the most overlooked yet essential skill for leaders today. Discover how to lead with clarity, inspire trust, align culture, and boost your “Return on Inspiration”—all through the stories you tell. 💡 Featuring ideas and thoughts from masterminds such as Donald Miller, Brené Brown, Simon Sinek and Susanna from the new book&nbsp;Story-Driven Employer Branding, this is the mindset shift every leader needs. 🎧 Listen now and discover why storytelling isn’t fluff—it’s fuel. 🔗 Need to check out the show notes? Go here:&nbsp; 👉 Grab your signed copy of the book at  👉 Or find it on Amazon

#191 Storytelling: The Most Underrated Leadership Skill in Business, part 1

The podcast where visionary leaders and bold professionals learn to brand people—not just products—through business storytelling and matching minds with mission!

Hosted by Susanna Rantanen - The world's leading modern employer branding expert, strategist and the author of 'Story-Driven Employer Branding' available on Amazon worldwide.

Airbus Finland Does It: Employer Branding Breakthrough

Story-Driven Business podcast

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