Michael Seibel, co-founder of Socialcam, describes the product development process he implemented to overcome the challenges of inefficient and ineffective development at Justin.tv. He details a structured approach to product development that includes defining a development cycle length, setting clear goals for each cycle, organizing inclusive brainstorming sessions, reaching consensus on features to build, creating detailed specifications for each feature, and establishing clear measurements of success. Seibel emphasizes the importance of a transparent and collaborative environment, efficient decision-making, and continuous testing throughout the development cycle. He concludes by highlighting the success of this approach in facilitating rapid iteration and achieving significant growth for Socialcam.

Guide To Product Development

Mohamed El-Refaey 1