We created Tharanga Digital, an Internet-based social network for people of Indian-origin, to provide them the ability to connect, communicate, inform, educate, discover, entertain, and share with others; and enable them to accomplish the said objectives in all Indian languages including English and in all media formats including audio, video, text, pictures, and animation.

Our social purpose is to allow users to create and share content that appeals to the intellect, imbibes a sense of belonging, creates unique cultural identity and develops community pride among the users, while at the same time respecting other cultures and languages.  We encourage accomplished people who have a passion to share their knowledge and wisdom with the public while we act as a medium in their outreach pursuits.

Tharanga develops platforms to enable people and organizations to SHOWCIALIZE (socialize through shows/programs) with their constituents.  We integrate audio with existing social media platforms to make the Showcialization experience immediate with rich interaction.  We developed platforms for Internet Radio entrepreneurs, Content Providers to syndicate their Content with complete transparency, and are in the process of developing a platform to enable advertisers to reach out to the community.  We can help celebrities launch their Internet Radio platforms.  We envision enabling thousands of Internet Radio entrepreneurs on our platform, accelerating Internet Audio/Radio adoption, which in turn will extend advertisers’ overall reach.

In order to showcase our platform capabilities, we operate tharangamedia.com.  We built 10 physical studios to support activities of over 30 Show Hosts (accomplished people who chose to share their interests and passions with Indians and Indian-origin people around the world).  Shows’ content is predominantly TALK – with filler content such as songs, jokes, poems, short stories, factoids etc.  As long as they are connected to Internet with a decent mike and reasonably noise-less-environment, people from various parts of the world can co-create and deliver a show.  People listen to our programs from any Internet-enabled device including mobile devices (native Apps for Android and iOS devices and using cross-platform apps like TuneIn for others) or from any web browser.  We create over 16 hours of daily shows/programs in Telugu, Hindi, and English languages and connect with about 500,000 people from about 180 countries.  We are delivering about 5 Million Listening Minutes in a 30-day period and steadily growing.

For a period of over seven years, Tharanga team delivered quality Shows to world-wide Telugu people, and then launched Tharanga on Jan 14, 2012 to accelerate Internet Radio adoption in India and in several Indian languages.  We operate using only licensed Content and have garnered reputation in the industry doing the same.  We were recognized as one of the Top 75 companies in a pool of 16,000 applicants in Power of Ideas 2012 event.  We have a strong team consisting of individuals who delivered value in their previous avatars in various companies and our core team members have over 200 years of combined relevant experience.

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