Welcome back to another episode with Jason McDonald. In the first episode, we talked about the benefits of publishing a book on Amazon. In today’s episode, we’ll discuss five secrets of personal branding.&nbsp; &nbsp; Personal Brands vs Business Brands&nbsp; &nbsp; A personal brand is built around our name and personality whereas a business brand is built on a new, independent identity, separate from ourselves.&nbsp; &nbsp; Becoming personalized in our brands and businesses is becoming more and more crucial to success. A study found that 80% of consumers are more likely to purchase a product or service from a brand that provides a personalized experience (Source: Forbes). As we develop a personal brand, we increasingly resonate with our audience.&nbsp; &nbsp; “I think personal branding is the most underrated skill that people have today,” Jason said. “Everyone needs a personal brand.” He continued, “People do business with people, not with brands per se, and so personal branding is a recognition of the strength of that.” &nbsp; Elon Musk is one of the best examples of a personal brand. If we asked a group of people who the CEO of Tesla is, the large majority could tell us it’s Elon Musk. But if we asked that same group of people who the CEO of Ford is, the large majority wouldn’t know. The same applies to Toyota and Honda. Very few people could name their CEOs. This is what personal branding is—putting a face to our businesses.&nbsp; &nbsp; Tesla doesn’t have a public relations person who controls the company’s Twitter account. Elon Musk Twitter account is the primary Twitter account. He’s the one talking to people and connecting with them. That movement is highly appealing to people.&nbsp; &nbsp; 5 Secrets to Personal Branding &nbsp; As we create and develop our personal brand, we strengthen our relationships with our customers and have higher success rates. As a consultant in personal branding, Jason gave five secrets to help us build our personal brands.&nbsp; &nbsp; &nbsp;  Become a Helpful Expert  &nbsp; &nbsp; After we determine our personal brand and find what makes us unique, we need to become a helpful expert in that area.&nbsp; &nbsp; We should figure out what we want to be helpful in and then do it. The first step to building a personal brand is all about providing value and giving back to our customers and inviting people to follow and trust us. Once we’ve determined how we can be helpful, then we need to become an expert in that area of expertise.&nbsp; &nbsp; According to Malcolm Gladwell, anyone can become an expert in nearly any field as long as they devote 10,000 hours to studying and practicing the subject or skill (Source: VeryWellMind.com). To become an expert, we simply need to take the time and resources to learn and grow in that one specific thing. We can take what little knowledge we have and start to build our personal brand, building our expertise on the internet even before we actually feel like an expert. &nbsp; “We live in this era of personal brands,” Jason said. “It’s your brand on the internet. Where you position yourself generally is what I call a helpful expert in a certain topic.”&nbsp; &nbsp; If we go back to the example of Elon Musk, we see that he takes his personal brand and makes himself the expert on it. He’s very good at getting his name in the media and connecting his name with being an entrepreneur.&nbsp; &nbsp; We can’t just assume everyone will figure out what our personal brand is on their own. We need to make what we stand for, what values we have, and our personality obvious on our website, social media channels, and other platforms. As we do this, our audience will slowly come to believe we are an expert in our field. As we become an expert and share our knowledge, we gain credibility.&nbsp; &nbsp; In a way, we make ourselves an expert by projecting our personal brand consistently and constantly. Musk did just that. He shows and...

127. 5 Secrets of Building a Personal Brand

John Weiler began his writing career as a hit TV writer, for shows such as National Geographic’s Alaska State Troopers. In 2014, he transitioned into copywriting, blogging, and book publishing, working for several marketing agencies along the way and publishing multiple bestselling books, including Instant Credibility Online.&nbsp;In today’s episode, we’re going to discuss five ways we can establish our credibility and earn the trust of our customers.

5 Ways to Establish Credibility

Bryan Clayton is CEO and co-founder of GreenPal, an online marketplace that connects homeowners with local lawn care professionals. Before starting GreenPal, Bryan Clayton founded Peachtree Inc. one of the largest landscaping companies in the state of Tennessee growing it to over $10 million a year in annual revenue. Read more here:

5 Tips for Building a Technology Business

Timmy Bauer is the author and illustrator of many children’s books including: Lucas the Dinosaur Entreprepreneur. He’s also the founder of Dinosaur House, a company that makes children's books for entrepreneurs, and the podcast host of five podcasts, including The Purpose Driven Entrepreneur. In today’s episode, we’re going to discuss Timmy’s career and why entrepreneurs should consider writing children’s books. Read more here:

Why Entrepreneurs Should Write Children’s Books

Welcome back to another episode with Timmy Bauer, the founder of Dinosaur House, a company that helps entrepreneurs create children’s books to grow their businesses. In the last episode, we discussed Timmy’s career and why entrepreneurs should consider writing children’s books. In today’s episode, we’re going to discuss why we should create a podcast.&nbsp; Read more here:

Why Should I Build a Podcast?

Hello, Monetization Nation. Welcome back to another faith episode. Today we're going to talk about profiting with a purpose. Corporate social responsibility has become extremely important. Statistics have shown that it can actually drive greater employee satisfaction, customer satisfaction, and profit.&nbsp;  Read more here:

How to Profit with a Purpose

41% of Americans listen to podcasts monthly (Source: convinceandconvert.com) and 16 million people in the US are “avid podcast fans” (Source: PodcastHosting).The popularity of podcasts is growing rapidly and many businesses have already started to leverage this form of content to grow their businesses. Today we're going to discuss nine ways to monetize a podcast so we can use it as a viable option for growing our business.  Read more here:

9 Ways to Monetize a Podcast

On February 5, 2021, when I started the Monetization Nation podcast, I made a commitment to publish content every single day for a year. As we’re finishing that year up, I have spent some time reflecting on my experience. In many ways, it has been much more time consuming than I expected, but I have also received a lot more out of it than I expected.  Read more here:&nbsp;

30 Lessons I Learned From Publishing for a Year: Part 1

I started the Monetization Nation podcast nearly one year ago and when I did, I made a commitment to publish content every single day for the year. As we’re finishing up, me and my team came up with 30 lessons we learned from publishing for a year.&nbsp;In the last episode, I shared the first 15 lessons we've learned and in this episode, I'm going to share with you the final 15 lessons that we've learned from publishing everyday for a year.  Read here:

30 Lessons I Learned From Publishing for a Year: Part 2

Today is one of the very last episodes of season one of Monetization Nation. As you've heard over the last two episodes, I've talked about 30 different key lessons that we've learned from publishing every day for a year. In today's episode, I'm going to talk to you about the application of those principles in our show and how it will affect the future of Monetization Nation.&nbsp; Read more here:

The Future of Monetization Nation

Over the last few episodes, we've talked about the lessons that we've learned from a year of publishing a show every day. Yesterday, I talked about our plan going forward and how we're going to apply those lessons learned from the first year into our second year. We are also planning to take a break from publishing the show as we develop and launch some products.&nbsp;In today’s episode, I'm excited to announce our first product that will be launched here within the next week or two: the Marketing Megatrends Challenge course.  Read more here:

Finishing Season 1: What’s Next?

Nathan Gwilliam helps digital marketers transform into better digital monetizers with revolutionary marketing and monetization strategies.

127. 5 Secrets of Building a Personal Brand

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