Podcasts are becoming increasingly popular. 37% of the US population (104 million) listen to podcasts at least every month (Source: PodcastHosting.org). That’s millions of people we can reach every month. In today’s episode, Jeff Mendelson and I will discuss the benefits of running a podcast, along with tips for working with virtual assistants and communicating value in pricing. &nbsp; Jeff Mendelson is the host of the One Big Tip podcast. He runs a full-service digital marketing agency where he works with developing comprehensive digital marketing campaigns for startups to establish businesses. He focuses on lead generation and ROI-based initiatives.&nbsp; &nbsp; Jeff is based in Miami, Florida but works worldwide. He helps entrepreneurs conceptualize, develop, and then execute all-encompassing digital marketing strategies, sales funnels, paid campaigns, and getting the right people and disciplines in place. With over 15 years of continuous digital marketing experience in all formats, Jeff has a wealth of information on what works and what doesn't in the digital marketing space. &nbsp; How Jeff’s Podcast Changed His Life &nbsp; Jeff started his podcast in December 2019, taking the advice of Steve Larson to publish every day for a year and then see the change. “That's what I've been doing, and it's just been taking me in all kinds of great directions, [and I’ve had] all kinds of new revelations. I guess the biggest thing is that I'm just mad I didn't do this like five or 10 years ago, but I was just like, ‘Why do I need a podcast?’ . . . Now I'm all about it, and I'm ready to kill it and really help other people to do it as well.” &nbsp; Benefits of a Podcast &nbsp; Jeff explained that having a podcast is a great way to network. “There is no better networking tool, COVID-19 or not COVID-19,” Jeff said. With the many communication tools we have—Zoom, Microsoft teams, WhatsApp—the world is so small, and having a podcast is one way to find and connect with people all over the world using those communication tools. &nbsp; Jeff said he was interviewed by a British guy located in Doha, Qatar, and they had a great interview. “I never would have met these people without [my podcast],” Jeff said. &nbsp; A podcast can be a great way for people to thrive in a situation they can control. “I'm an introvert already,” Jeff explained. “I'm a wallflower at conventions. . . . but once I get in front of [the camera] . . . [I] can talk about this all day.” &nbsp; Jeff also said podcasting is a great way to establish and control the conversation. It becomes a no-pressure invitation to speak with really interesting people we might not have spoken with otherwise. If we see someone at a shopping mall and try to talk to them, they might just ignore us, but most of the time people are a lot more willing to have a conversation with us if it is in a setting like a podcast. &nbsp; When we invite someone to our show, we provide them with value. They get positive exposure to our audience with good reciprocity. &nbsp; We can also have fun conversations. Jeff used the example of his video background, which has a lightsaber and some Star Wars figures on a shelf. He doesn’t mention it, but people often bring it up and they get to talk about Star Wars for a few minutes. “It's just a great connection tool,” Jeff said. We need to find ways to build connections with our guests and listeners. Personally, I wear shirts for some of my favorite movies and shows, some of my favorite sports teams, and some companies I have worked for in the past to help build connections.&nbsp; &nbsp; Podcasts can also help you make higher connections. “Being a guest and also hosting people, you have a direct connection to the top. You interview the CEO of the company. You bypass all the gatekeepers, you bypass all the VPs, or directors, or whoever it is. You talk to the source of the information, and now you're connected with that person...

137. Benefits of Running a Podcast

John Weiler began his writing career as a hit TV writer, for shows such as National Geographic’s Alaska State Troopers. In 2014, he transitioned into copywriting, blogging, and book publishing, working for several marketing agencies along the way and publishing multiple bestselling books, including Instant Credibility Online.&nbsp;In today’s episode, we’re going to discuss five ways we can establish our credibility and earn the trust of our customers.

5 Ways to Establish Credibility

Bryan Clayton is CEO and co-founder of GreenPal, an online marketplace that connects homeowners with local lawn care professionals. Before starting GreenPal, Bryan Clayton founded Peachtree Inc. one of the largest landscaping companies in the state of Tennessee growing it to over $10 million a year in annual revenue. Read more here:

5 Tips for Building a Technology Business

Timmy Bauer is the author and illustrator of many children’s books including: Lucas the Dinosaur Entreprepreneur. He’s also the founder of Dinosaur House, a company that makes children's books for entrepreneurs, and the podcast host of five podcasts, including The Purpose Driven Entrepreneur. In today’s episode, we’re going to discuss Timmy’s career and why entrepreneurs should consider writing children’s books. Read more here:

Why Entrepreneurs Should Write Children’s Books

Welcome back to another episode with Timmy Bauer, the founder of Dinosaur House, a company that helps entrepreneurs create children’s books to grow their businesses. In the last episode, we discussed Timmy’s career and why entrepreneurs should consider writing children’s books. In today’s episode, we’re going to discuss why we should create a podcast.&nbsp; Read more here:

Why Should I Build a Podcast?

Hello, Monetization Nation. Welcome back to another faith episode. Today we're going to talk about profiting with a purpose. Corporate social responsibility has become extremely important. Statistics have shown that it can actually drive greater employee satisfaction, customer satisfaction, and profit.&nbsp;  Read more here:

How to Profit with a Purpose

41% of Americans listen to podcasts monthly (Source: convinceandconvert.com) and 16 million people in the US are “avid podcast fans” (Source: PodcastHosting).The popularity of podcasts is growing rapidly and many businesses have already started to leverage this form of content to grow their businesses. Today we're going to discuss nine ways to monetize a podcast so we can use it as a viable option for growing our business.  Read more here:

9 Ways to Monetize a Podcast

On February 5, 2021, when I started the Monetization Nation podcast, I made a commitment to publish content every single day for a year. As we’re finishing that year up, I have spent some time reflecting on my experience. In many ways, it has been much more time consuming than I expected, but I have also received a lot more out of it than I expected.  Read more here:&nbsp;

30 Lessons I Learned From Publishing for a Year: Part 1

I started the Monetization Nation podcast nearly one year ago and when I did, I made a commitment to publish content every single day for the year. As we’re finishing up, me and my team came up with 30 lessons we learned from publishing for a year.&nbsp;In the last episode, I shared the first 15 lessons we've learned and in this episode, I'm going to share with you the final 15 lessons that we've learned from publishing everyday for a year.  Read here:

30 Lessons I Learned From Publishing for a Year: Part 2

Today is one of the very last episodes of season one of Monetization Nation. As you've heard over the last two episodes, I've talked about 30 different key lessons that we've learned from publishing every day for a year. In today's episode, I'm going to talk to you about the application of those principles in our show and how it will affect the future of Monetization Nation.&nbsp; Read more here:

The Future of Monetization Nation

Over the last few episodes, we've talked about the lessons that we've learned from a year of publishing a show every day. Yesterday, I talked about our plan going forward and how we're going to apply those lessons learned from the first year into our second year. We are also planning to take a break from publishing the show as we develop and launch some products.&nbsp;In today’s episode, I'm excited to announce our first product that will be launched here within the next week or two: the Marketing Megatrends Challenge course.  Read more here:

Finishing Season 1: What’s Next?

Nathan Gwilliam helps digital marketers transform into better digital monetizers with revolutionary marketing and monetization strategies.

137. Benefits of Running a Podcast

Monetization Nation

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