Smino is an anomaly of sorts: a neo-soul rapper, a new-school vet and with just two studio albums under his belt he has undoubtedly earned the designation of a career artist. Since the release of his debut album blkswn (2017), he has continued to innovate unique sounds, flows and even vernacular - encouraging fans to "Smi-save" his latest single 90 Proof. Smino's distinctive Southern drawl can hypnotize listeners but behind it lies a potent pen game, where he weaves together romance with dashes of comedy, doused in realness. His latest album, Luv 4 Rent, boasts features from J.Cole, TDE’s new signee, Doechii and more but fans are most ready for Smino’s whimsical wordplay. Luv 4 Rent promises to reveal new depths from one of the coolest creatives in music.

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Raised on the South Side of Chicago, Vic rose to public awareness as a member of the eclectic hip-hop band Kids These Days and founder of the Chicago collective SAVEMONEY alongside Chance The Rapper and other local upstarts Joey Purp and Peter CottonTale. His solo debut mixtape INNANETAPE dropped in 2013, igniting immediate accolades (including a spot on the XXL Freshman cover in 2014), and a fortuitous introduction to Jay Z that led to a record deal with Roc Nation. Mensa went on to help Kanye West pen his esoteric song “Wolves” from The Life of Pablo, drop three critically acclaimed EPs (2016’s There’s A Lot Going On, 2018’s Hooligans, and 2020’s V TAPE) and his debut full length The Autobiography (2017), as well as furthering social causes in his hometown through his nonprofit SAVEMONEYSAVELIFE. In both music and his social activism, Vic challenges the American system responsible for a history of overcriminalization, racial injustice, and issues that affect the lives of people in underserved communities, while showcasing profound levels of consciousness and self-reflection.

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