Popfuture is the work of Edmund Ward, an electronic musician based in North London. He has been writing music since the mid-nineties and saw some success back in the day with a band called Eggboy in which he collaborated with his brother John Jo Ward. Edmund originally comes from Malvern in Worcestershire and draws inspiration from his fairly unusual upbringing, living in the middle of nowhere, in a terrifying Victorian house and the youngest of a family of 11 children (all by the same Catholic parents). As luck would have it, Ed's taste in music is also catholic (small c). Drawing on transcendent melodies from Thomas Tallis to Brian Eno, the fine quantised beats of Kraftwerk, the complexity and humour of Aphex Twin, the sneer of Lou Reed, the mystique of Pink Floyd (prior to Gilmour's appalling last three albums) and the hugeness of Justice (French duo). Ed is pretty much switched on by any genre of well crafted music, art, comedy or film.

Independent record label providing twang on vinyl since 1978. True to the ethos of authentic music and quality analogue sound, the label has relaunched in 2020 with scheduled releases from Hank Wangford, Ags Connolly, BJ Cole and Morton Valence.

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