This is the exciting new sound of Radio 1, brought to you by the BBC Popular Music Station Sound team.
With brand new voices that represent our 16-24 core audience, we’ve refreshed everything including the iconic sonic 'One', our power intros, show openers, IDs, branded beds and more.

BBC Radio 1 Station Rebrand 2024

Browse Benztown Voices

Dom Nero - Imaging Demo

BBC Radio 1Xtra gets new sound from ReelWorld

MediaCityUK based ReelWorld have been responsible for re-imaging the sound of BBC Radio 1Xtra after successfully winning the opportunity earlier this year.

The new imaging launched this week and the creative is a joint venture between radio jingle and audio branding company ReelWorld and long term collaborator Ben Marks of Substance B Media. The imaging package delivers a unique and authentic sound for the station which fuses the station's music policy with VO and vocals from Urban talent. ReelWorld composed original themes covering various 1Xtra musical genres as the foundation of the package.

The end result is exciting, authentic, energetic and above all extremely musical. 

Ben Marks is Creative Director at Substance B Media: "Such a unique station deserves a completely unique approach to imaging and I've literally been in fanboy heaven. Working with ReelWorld's composers on the music and sound design, writing lyrics with Ragga MC's, vocal sessions with Grime artists, talk about having your cake and eating it. I've been gorging on gateaux since we began this project!"

BBC Radio 1Xtra reaches over 1 million listeners every week and the playlist includes an eclectic mix of Urban music including hip hop, R'n'B, grime, drum and bass and Afrobeat.

ReelWorld European Managing Director Anthony Gay "This is ReelWorld's first successful BBC tender so it marks a bit of a landmark in our company's history. The project has been a huge thrill to work on and we're very proud to be supporting such an iconic radio station."

This demo features the Top Of Hour themes - an extensive selection of mixouts and presenter IDs were delivered alongside the hour openers. 

Last year ReelWorld were responsible for a new jingle package for Heart, the UK's most successful commercial radio brand, and earlier in 2015 launched the new sound of Belgium's number one radio station, Radio 2.

BBC Radio 1Xtra ReelWorld Top Of Hours 2015

A montage of Christmas jingles from ReelWorld on air across Europe in 2015.

ReelWorld Christmas Jingles 2015

Happy Christmas all! Tis the season to collaborate, so send me your best witty one liners for Santa and we might just make em into power intros.

BBC Radio 1's Xmas Power Intros

In September 2017, BBC Radio 1 and BBC Radio 2 celebrated 50 years since they launched. Central to the celebrations was BBC Radio 1 Vintage, a 3-day station celebrating the presenters and programmes of the last 50 years.

To image and promote the station we blended the music and imaging of the last 5 decades with long-time Radio 1 voice over, John Wells. JAM Creative Productions made many of the original sung jingles for BBC Radio 1, and so we asked them to help us create the sound of Radio 1 Vintage.

This is just some of the audio we produced to brand and promote BBC Radio 1 Vintage.

1. Radio 1 50th Birthday Opener with Nick Grimshaw and Radio 1’s original Breakfast show presenter, Tony Blackburn
2. Radio 1 Vintage trail on Radio 1
3. Radio 1 Vintage trail on Radio 2 
4. Radio 1’s Greatest Hits mix – one of the many mixes we created to mark the birthday with tracks from the last 50 years
5. Radio 1 Vintage Top of Hour, we used these to navigate listeners around the schedule
6. Radio 1 Vintage jingles x2
7. Radio 1 Vintage Show Opener – Gary Davies
8. Radio 1 Vintage Mark and Lard trail, played on Radio 1 and 6 Music
9. Radio 1 Vintage Chris Moyles trail, played on Radio 1
10. Radio 1 Vintage Pete Tong trail, played on Radio 1

Producers from the BBC Station Sound Pop Hub: Chris Reay & Liam Hadley

Beat-matched production: Betamaxx

Greatest Hits mix: Matt Fisher

Jingles: JAM Creative Productions

BBC Radio 1 Vintage September 2017

I've helped MistaJam turn his Dance Anthems background 'Theme Music' into a certified Ibiza Anthem with the legendary Becky Hill and Jacob Plant! This was the moment it dropped on BBC Radio 1's Dance Anthems on Saturday.

Radio 1's Ibiza Anthem - EXCLUSIVE FIRST PLAY On Dance Anthems

Danny Howard drops his very own exclusive remix of Radio 1's Ibiza Anthem. The original track was made exclusively for Radio 1 by Becky Hill and Jacob Plant to celebrate the stations return to Ibiza. Listen to the original here: https://soundcloud.com/mrmatthewfisher/radio-1s-ibiza-anthem-exclusive-first-play-on-dance-anthems

Radio 1's Ibiza Anthem - DANNY HOWARD REMIX

August 2018 saw the launch of Radio 1 Breakfast with Greg James. Here Greg showcases the imaging for the new show, with music composition from ReelWorld.

The imaging package includes: a new theme, numerous beds/donuts (Pop, D'n'B, Dance) and various IDs.

Producer for BBC Pop Hub Station Sound: Liam Hadley
Music composition: ReelWorld
Voiceovers: Beth Lishmund & Matt Allen

Listen to the Radio 1 Breakfast with Greg James from 6:30am (Monday-Thursday)on BBC Radio 1, or catch-up here... https://www.bbc.co.uk/programmes/b0080x5m

Radio 1 Breakfast with Greg James

BBC Popular Music Station Sound - January 2020 Highlights

Visionary Leader, Audio Innovator, and Sonic Identity Expert aka Creative Director @ Wisebuddah. Ex-Lead Station Sound Producer for BBC Radio 1, Radio 2, 6 Music, 1Xtra & Asian Network.

BBC Radio 1's Xmas Power Intros

MrMatthewFisher