“My friends call me Cherm,” laughs Cherman James, the Fire Raq Productions recording artist. Now it’s just Shugga Cherm. Born July 10, 1985 in Jamaica, Shugga Cherm native dancehall and reggae music has provided a solid foundation for his future career objective: joining the ranks amongst the worlds best dancehall artists. Like that of many artists, Shugga Cherm childhood was steeped in music. “I’ve always been drawn to music ,so it’s only befitting that now I am involve in this; be in it as an artist or producer.” “I want to be in this, I dont ever want to leave it, passionately states ShuggaCherm.” Raised in a large closely-knit family, Shugga Cherm was first introduced to music by his uncle, who played bass guitar in a band. While his first love was soccer, his passion soon turned to dancehall reggae. Shugga Cherm is inspired most by those closest to him namely, his brother and friends, but the likes of Gregory Isaacs, Dennis Brown, Sizzla, BujuBanton, bounty killer and Capleton have provided musical inspiration and current influences include, crossover reggae sensation, Damian Marley . Shugga Cherm began honing his skills as a dancehall artist years ago, when he started deejaying at local parties in Brooklyn, a craft he continues to develop. Thus far, ShuggaCherm has not only recorded several solo tracks, but he also worked with reggae artist Half Pint and Sotti Records , hip-hop diva Dia as well as Wu-Tang Clan affiliate, Killah Priest. Shugga Cherm is tremendously serious about his work and his sincerity is projected in his music. “My style is Undefined ... theres no limit, I can do whatever I want,” boldly states Shugga Cherm. Self-described as being severely creative, Shugga Cherm capitalizes on his precise knowledge of other reggae artists technique. Listening to their music, isolating and assimilating the nuances of their style, ShuggaCherm has contrived a highly original and innovative signature sound. Wanting to be totally involved in the production of his work, Shugga Cherm does some of the leg work himself. “I look for beats that fit me, or Ill just make my own,”states Shugga Cherm. Whether he’s recording at home or at Sotti Studios, Shugga Cherm writes his own lyrics and creates his own beats, which he passes to producer and riddim maker Gclassic to perfect. When asked how he feels about reggaes current heat makers, Shugga Cherm humbly states, “a lot of reggae stars rise up and take it to another level.” “They’ve opened doors and whatever doors they open, I can go in.”


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