I wish Steve was more clear about how the artist should charge the companies. He should be encouraging business planning

grind time mode💪 🎶lets get it🎤making moves oucheeeeeea💯🙏

Steve Stoute I'm the hoping the young artist really listen to these words you speak! It is now!

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Steve Stoute is the founder of UnitedMasters – the US-based music distribution and services platform that in 2017 raised $70m from backers including Google/Alphabet and 20th Century Fox.

UnitedMasters has signed brand partnership deals with the likes of the NBA and Apple Music, while helping break artists like NLE Choppa who – according to Stoute – signed an $8m deal with Warner Records last year.

Stoute knows about the major label world: he's the ex-President of Urban Music at both Interscope and Sony Music, and was an EVP at the former company.

On the podcast, Stoute explains why COVID-19 lockdown presents an opportunity for independent artists, why in his view modern record labels are over-spending and playing a "lottery" game with their money, and where UnitedMasters is going next.

Steve Stoute, CEO, UnitedMasters: 'That's not the record business, man!'

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Steve Stoute, CEO, UnitedMasters: 'That's not the record business, man!'

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