MVP Interactive CEO James Giglio hosted VP of Product, Tom Emrich on this week's MVP Podcast. Tom is recognized as one of the world’s leading thought leaders in augmented reality (AR), virtual reality (VR) & wearable technology. A pioneer in this space, Tom has over a decade-long track record of running tech teams and providing strategic direction in emerging technologies for powerhouse brands and organizations. As VP of Product at 8th Wall, Tom is leading the strategy and development of powerful tools used by developers to create reality content including augmented reality for the browser. Previous to 8th Wall, Tom was a founding partner at Super Ventures, the first VC fund dedicated to augmented reality. He also played a critical role in building the AR/VR ecosystem as founder of We Are Wearables and co-producer of AWE, the world’s #1 AR+VR event series.

MVP Interactive Presents Tom Emrich, VP of Product 8thWall

MVP Interactive CEO James Giglio hosted SVP of International Projects, Dan Rutstein on this week's MVP Podcast. Dan Rutstein is SVP of International Projects at Orange County Soccer Club of the USL, the fastest second tier soccer league in the world. He is a former diplomat for the British Government, serving in Berlin and Los Angeles, and previously served as president of immersive technology company Laduma. In his first career, Dan was a journalist, working as a news and sports reporter for newspapers in England and Bermuda. He currently hosts three podcasts – United States of Dramerica, Screaming into the Hollywood Abyss and America the Beautiful Game.

MVP Podcast Presents Dan Rutstein, SVP of International Projects of Orange County Soccer Club

MVP Interactive CEO James Giglio hosted Bobby Basham, Director of Player Development for the Chicago Cubs. Bobby has been a member of the Cubs front office since 2012.  As Director of Player Development, he manages the Cubs Minor League System with a focus on internal innovation, business development, and technology exploration efforts for the baseball operations department. Prior to the Cubs, Bobby had both a seven-year minor league baseball career and worked in the healthcare industry as a product manager. He holds a Bachelor of Science degree from the University of Richmond and an MBA from Northwestern’s Kellogg School of Management.  Bobby is a mentor for Stadia Ventures and has served on the Sports Innovation Lab’s Athlete Data Leadership Board, Northwestern University’s Center for Bio‐Integrated Electronics Sports Advisory Board, and USA Cricket’s High Performance and Pathways Committee, among others.  He has been a speaker at various sports conferences, including SXSW.

MVP Podcast Presents Bobby Basham, Director of Player Development for the Chicago Cubs

We hosted an all-star webinar this month featuring experts from CAA, Intel Sports, Satisfi Labs, SponsorUnited, and Zoomph. Check it out to learn best practices in AR and AI to increase consumer engagement.

How to Drive Revenue with AR and AI-Powered Experiences

In this month's podcast, we host special guest Tracey Tague! Tracey is the Director of Business Development for Learfield IMG College, UCLA and Rose Bowl Sports Properties. She has extensive experience in the professional sports and entertainment industries, and has worked with companies such as Fox Sports, Mark Cuban Companies, Linkin Park, AT&T, and multiple sporting and entertainment organizations. Listen in to hear Tracey discuss her career in the business and sports industry, including how she ended up as the Director of Business Development for The Rose Bowl. She also discusses the impact of digital marketing and social media in the sports industry, and how it has changed over the years. Tune in now!

Tracey Tague, Director of Business Development, Learfield IMG College, UCLA/Rose Bowl

Our MVP Interactive Podcast is back! Join CEO James Giglio on this month's podcast as he sits down with Tinus le Roux, founder and CEO of Fancam and CrowdIQ. A generalist, with an academic background in engineering and theology, Tinus has spent the past 10 years exploring ways in which technology can be used to better understand the composition and behavior of crowds.

When he's not grappling with pixels, product development or parenting he likes to disappear into wilderness areas in search of birds to add to his list of a 1000 species seen and photographed.

MVP Interactive Presents: Tinus le Roux, Founder and CEO of Fancam and CrowdIQ

Tune in as Christina Heller, CEO of Metastage share her insights on her the evolution of volumetric capture and where we are today. Metastage specializes in volumetric capture studio that creates high-fidelity 3D captures which can be integrated into holograms for AR, VR, and other interactive multimedia applications. Since its founding in 2018, Metastage has completed over 150 productions with major brands and award winning projects, including two Emmy nominations. Metastage is the first North American partner for the Microsoft Mixed Reality Capture technology. Prior to leading Metastage, Christina was the CEO of VR Playhouse, an immersive content company with immersive projects featured at SXSW, Sundance, and Festival de Cannes. She is a recipient of the Advanced Imaging Society's Distinguished Leadership in Technology Award and was named in the Huffington Post as one of 5 women changing the virtual reality scene. She is currently on the board of advisors for the Real Time Conference, University of Rochester, and the Television Academy's interactive Peer Group. Her writing and research on volumetric video has been published in the textbook, Handbook of Research on the Global Impacts and Roles of Immersive Media (2019), and What is Augmented Reality? Everything You Wanted to Know Featuring Exclusive Interviews with Leaders of the AR Industry (2019).

PODCAST: Christina Heller, CEO of Metastage

Tyler Stewart, VP, Brand + Experience for Warner Bros. Discovery, Sports is a creative executive with a long history in the sports, entertainment & media industries. At WBD Sports, he oversees brand and experience for the WBD Sports portfolio of brands including the likes of Bleacher Report and House of Highlights. Some areas of focus include: brand marketing, experiential, merchandising & e-commerce, and Web3 Innovation among others.

Podcast - Tyler Stewart with Warner Bros. Discovery, Sports

Tune in, as Ryan Chenault, VP of Marketing for the Columbus Blue Jackets discusses all things fan experience, technology, and the launch of the Fan Zone with James Giglio, CEO, MVP Interactive.

PODCAST: Ryan Chenault, VP of Marketing, Columbus Blue Jackets

Djorn Buchholz, Executive Director of the National Soccer Hall of Fame joined our podcast to discuss the latest in marketing, promotions, operations, communications, sponsorship, partnerships, and a whole lot more in US soccer.

Djorn Buchholz has spent the last 20+ years in upper management of professional soccer in all areas from marketing, operations, administration, communications, customer experience, promotions, sponsorship and partnerships, media relations, public relations, sales, general management, as well as CEO for the 2011 championship winning and 2012 runner-up North American Soccer League team, the Minnesota Stars FC/Minnesota United, Director of Fan Experience for the 2013 Major League Soccer Champions Sporting KC, President of Louisville City FC of the United Soccer Leagues, Chief Commercial Officer for the Austin Aztex of the USL, Venue Operations Manager for the 2016 Copa America Centenario at NRG Stadium in Houston, Venue Manager for 2017 CONCACAF Gold Cup at the Alamodome in San Antonio, Venue Manager for 2019 Gold Cup at NRG Stadium in Houston, Venue Manager for 2021 Gold Cup at AT&T Stadium and the Cotton Bowl in Dallas, as Owner/President of Djorn, S.O.S., a company which has provided emergency and traditional soccer operational needs to high-level matches and professional soccer clubs, and as Executive Director of the new National Soccer Hall of Fame.

Podcast: Djorn Buchholz, National Soccer Hall of Fame

To kick-off our 2024 Live Podcast Series, Brandy Thigpen, Vice President, Events Marketing for City National Bank will join James Giglio, CEO and Founder of MVP Interactive. Brandy brings more than 20 years of experience in hospitality focusing on sports and entertainment. In her previous role as Director, Client Services for the Los Angeles Tourism & Convention Board, Brandy specialized in managing logistics for conventions and mega sporting events like the 2017 NHL All-Star Game, 2022 Super Bowl, 2022 MLB All-Star Game, and much more. Brandy was also instrumental in the bid process for Los Angeles to secure the 2026 World Cup and 2028 Olympic and Paralympic Games.

Podcast: Brandy Thigpen, VP Events Marketing of City National Bank

In this episode of the MVP Interactive Podcast, host James Giglio engages in a compelling conversation with Jay Vickers, the Chief Operating Officer of the Sports and Innovation Institute at UNLV. The episode delves into Jay's remarkable journey, tracing his steps from a student athlete at Notre Dame to his current role as a professional in athletic administration. Throughout the discussion, the pivotal role of education and hands-on experience in shaping Jay's career becomes evident.

A significant portion of the podcast is dedicated to exploring the inception and mission of UNLV's Sports Innovation Institute, which was established in 2018 with crucial support from the Governor's Office of Economic Development. The institute's vision is to seamlessly integrate sports research, education, innovation, and economic development. Jay emphasizes the institute's commitment to showcasing the intrinsic connection between sports, society, and personal health.

Listeners gain insights into the institute's noteworthy contributions to workforce development and its role in enhancing the impact of sports teams on the Las Vegas community. Jay sheds light on the unique opportunities that arise from being situated in a city that hosts large-scale sports and entertainment events. Additionally, he provides a glimpse into the institute's future projects, including the omni-channel sports, entertainment, and innovation conference (CECON).

The podcast concludes with Jay reflecting on Las Vegas's evolution into a global sports city. The episode not only offers a captivating account of Jay Vickers' personal and professional journey but also provides a comprehensive overview of the Sports Innovation Institute's mission, initiatives, and future endeavors.

00:00 Introduction and Welcome
01:04 Special Guest Introduction: Jay Vickers
02:13 Jay Vickers' Journey from Notre Dame to UNLV
04:09 Career Transition into College Athletics
05:42 The Impact of Sports on Personal and Professional Development
06:37 Choosing Notre Dame over Florida State
08:48 The Birth of the Sports Innovation Institute at UNLV
10:10 The Role and Impact of the Sports Innovation Institute
13:13 The Future of the Sports Innovation Institute
22:47 The Impact of Sports Teams on Las Vegas
29:25 The Success of the Super Bowl in Las Vegas
34:52 The Potential of Major League Baseball in Las Vegas
37:48 Conclusion and Contact Information

Podcast: Exploring Sports Innovation with Jay Vickers at UNLV

Podcast: The Art of Fan Engagement with Seattle Sounders FC's Joe Legaz

This episode of the MVP Interactive podcast, hosted by James Giglio, CEO of MVP Interactive, features a comprehensive interview with Joe Legaz, the Director of Game Presentation and Live Experience at Seattle Sounders FC. Joe discusses his extensive career spanning over 15 years in the sports industry, starting from his teenage years with the Seattle Mariners and leading to significant roles with major sports brands, including the LA Clippers, Adidas, the San Francisco Giants, and the 49ers. 

Legaz shares his insights on fan engagement, experiential marketing, and the integration of technology in sports. He emphasizes the importance of creating memorable experiences for fans and discusses the challenges and opportunities of marketing across different sports. The episode also explores Joe's strategic moves throughout his career to diversify his skills, his approach to brand partnerships, and the impactful role of communities around sports teams. Additionally, Joe offers his perspective on adapting to industry changes, leveraging technology to enhance fan experiences, and the evolving landscape of sports marketing.

01:35 Joe's Journey in the Sports Industry
02:29 Breaking into the Sports Industry: Challenges and Opportunities
05:49 Joe's Career Highlights and Achievements
07:18 Transitioning to Different Roles and Industries
08:25 Returning to Sports: Joining Seattle Sounders FC
09:05 Reflections on Early Career and Internship Opportunities
23:05 The Role of Strategic Brand Partnerships in Marketing
26:07 Creating Memorable Experiences for Sports Fans
29:42 The Power of Connection and Information Exchange
30:00 The Nuances of Different Sports Properties
33:02 The Impact of Sports Culture on Business Operations
36:54 The Evolution of Game Day Presentation and Marketing
44:02 The Role of Community in Sports Teams
49:09 The Future of Sports Marketing and Entertainment
51:02 Closing Remarks and Contact Information

Podcast: The Art of Fan Engagement with Seattle Sounders FC's Joe Legaz

Join us for an intriguing episode of the MVP Interactive Podcast featuring Christian Lau, Chief Technology Officer of LAFC and BMO Stadium. With over 20 years of experience across various industries, Christian shares his career journey from the U.S. Navy to tech roles in publishing, imagery, and consulting, leading to his current role at LAFC. He delves into the challenges and rewards of building and managing a state-of-the-art stadium, emphasizing the importance of leveraging technology to enhance the fan experience. From seamless ticketing systems to next-gen Wi-Fi networks and biometrics, Christian explains how LAFC is staying ahead in the sports and entertainment industry. Tune in to discover how LAFC is redefining the fan experience through innovative technological solutions.

00:59 Christian Lau's Career Journey
03:23 Transition to LAFC
07:04 Building the Stadium
08:34 Technological Innovations and Challenges
10:54 Community Focus and Club Ethos

Podcast: Innovation at the Pitch - A Conversation with Christian Lau, LAFC's CTO

In the latest episode of the MVP Interactive Podcast, host James Giglio interviews David Nussbaum, the visionary behind Proto hologram technology. David shares his journey from broadcasting to pioneering holographic technology and discusses the evolution of Proto, which allows lifelike holograms to beam people and objects anywhere in the world. He highlights the impact of Proto in various industries, including entertainment, education, and healthcare, and offers a glimpse into future innovations. Special guest Howie Mandel makes a surprise appearance, showcasing Proto’s cutting-edge capabilities.

Podcast: David Nussbaum, Founder and CEO of Proto Hologram Technology

In this episode of the MVP Interactive podcast, our CEO, James Giglio, sits down with Will Misselbrook, the creative powerhouse behind the LA Galaxy, to explore the cutting-edge world of sports marketing and branding in the MLS. Will dives into his unconventional journey into the industry, revealing how the MLS’ innovative landscape fuels creativity and bold fan engagement strategies.

He breaks down how the LA Galaxy creates an entertainment experience that goes beyond the pitch—think immersive visuals, killer music, and interactive elements that keep fans hooked. Will also shares how data and analytics are transforming marketing efforts, helping the Galaxy differentiate themselves from other MLS teams, such as LAFC, requires strategic storytelling, unique experiences, and a focus on the local community.

If you’re into how next-level storytelling and smart, data-driven decisions are shaping the future of fan experiences, this episode is packed with insights you won’t want to miss.

Podcast: Will Misselbrook, Chief Creative Officer, LA Galaxy

Join us on the latest episode of the MVP Interactive Podcast, where host James Giglio sits down with Jillian Frichette, CMO of the New Jersey Devils and Prudential Center. Dive into Jillian’s insights on the team’s 'Made in Jersey' campaign, the evolving fan experience, and how the Devils are forging deep community ties through innovative sports marketing. From digital engagement strategies to corporate responsibility, this episode offers an in-depth look at how the Devils stand out in a crowded sports landscape. A must-listen for fans of sports, tech, and marketing!

Podcast: Jillian Frechette

In this episode of the MVP Interactive Podcast, host James Giglio speaks with Malcolm Lemmons, a former professional athlete and founder of Vetted Sports, a media and research platform focused on sports tech. They discuss Malcolm's transition from athlete to entrepreneur, the cultural experiences he gained while playing in Japan, and the vision behind Vetted Sports. The conversation highlights the importance of relationships in business, the evolving landscape of sports technology, and the future of fan engagement.

Podcast: Malcolm Lemmons, Founder, Vetted Sports

In this episode of the MVP Interactive Podcast, Dr. Jess Garza, a performance psychologist, shares her unique journey into the field of performance psychology, discussing the common psychological challenges faced by high-performing individuals, including perfectionism and self-doubt. She introduces the concept of the 'Cholla Effect,' emphasizing the importance of managing interactions with difficult people. Dr. Garza provides practical techniques for emotional management, highlights the role of anxiety and shame in performance, and underscores the significance of intention-setting in achieving personal and professional goals. In this conversation, Dr. Jess Garza discusses the intricacies of mental resilience, the importance of empathy in high-stress environments, and the role of technology in performance psychology. She emphasizes the need for individuals to control what they can, understand their emotions, and manage unconscious expectations in the workplace. The discussion also highlights the significance of open-ended questions in fostering communication and clarity among teams.

Podcast: Featuring Dr. Jess Garza, Sport & Performance Consultant

In this episode of the MVP Interactive Podcast, host James Giglio speaks with Tom Bowers, a pioneer in fan engagement and media innovation. They discuss the evolution of interactive television, the impact of emerging technologies on sports broadcasting, and the cultural shifts in fan experiences, particularly in the UK. Tom shares insights on how augmented reality is transforming live sports, the challenges of brand integration, and the future of media landscapes as streaming platforms gain prominence. The conversation highlights the importance of authentic fan engagement and the potential for technology to enhance the overall experience for sports fans.

Podcast: Tom Bowers, Founder of Hypothesis Media

In this episode of the MVP Interactive Podcast, host James Giglio sits down with Professor Sarah Napoli, Assistant Clinical Professor at Drexel University’s LeBow College of Business. With a rare blend of academic insight and over a decade of hands-on experience with the Philadelphia Phillies, Sarah brings a powerful and practical perspective to the evolving world of sports business education.

#32 Podcast – Professor Sarah Napoli, Drexel University

In this episode, we speak with Michelangelo Parisi of the New York Red Bulls to talk about virtual reality, fan engagement and the game day experience at Red Bull Arena. We also discuss the compelling difference in what the game day experience is like in Europe compared to here in the United States.

Web: www.mvp-interactive.com
Email: mvppodcast@mvp-interactive.com
Social: YouTube, Twitter, Facebook, Instagram, Soundcloud - @mvpinteractive

Fan experience with the NY Red Bulls

In this episode, we speak with Laura Maskell, Marketing Activation Manager with Coca-Cola. We learn how Laura's passion in sports led her to a career with Coke and how one of the world's largest brands connects with its consumers and community. 

Web: www.mvp-interactive.com
Email: mvppodcast@mvp-interactive.com
Social: YouTube, Twitter, Facebook, Instagram, Soundcloud - @mvpinteractive

MVP Podcast with The Coca-Cola Company

In this podcast, we talk about the team's rich history and the various marketing efforts they make both inside and outside of the stadium.

The Washington Redskins VP of Digital Marketing, Jennifer Hinkle

Although widely known as a New Orleans Saints star, Marques Colston has created a fascinating life after football. Give a listen to his story on our latest episode.

Marques Colston: Entrepreneur, Investor, Digital Strategist, and NFL Alumni

Marketing during a slow-down featuring Natascha French - Digital Marketer

MVP presents Sony Pictures featuring Milissa Douponce

CEO James Giglio sat down with SponsorUnited's President & Founder Bob Lynch to talk about their emerging platform in sports and adjustments they've made during COVID-19. Tune in to hear Bob's outlook for a path forward and explore new features in technology being used by brands, agencies and teams to stay engaged with fans.

MVP Interactive & SponsorUnited

CEO James Giglio sat down with Front Office Sports Adam White to discuss today's sports landscape and the latest technology being used by leading brands and sports teams.

MVP Interactive presents Adam White, CEO of Front Office Sports

MVP Interactive CEO James Giglio hosted Senior Director, Marketing & Digital Strategy at Tennessee Titans Jennifer Hinkle on this week's MVP Podcast. Jennifer begins her 18th NFL season, including her first with the Tennessee Titans, after spending the previous 12 years in similar roles with the Washington Football Team. Responsible for the digital, social, mobile media and marketing strategy for the Titans, with primary focus on fan engagement and revenue growth. Additionally, she is responsible for the development of integrated content and data-driven, omni-channel marketing campaigns, brand and email marketing, digital analytics, and emerging technologies.

James and Jennifer will discuss our recent project where we launched the first-ever augmented reality mural in the NFL.

MVP Interactive Presents Tennessee Titans Marketing & Digital Strategist Jennifer Hinkle

MVP Interactive is a consumer engagement technology company that enhances brand experiences through custom software, product design and social media.

Popular tracks by MVP Interactive