Music Producer

https://www.coldbloodbeats.com

L.A. Verse is an American hip-hop artist and visionary from Los Angeles, CA, steadily
making a name for himself.
Born July 27th, 1994, he attended Central Los Angeles High School and Edward R.
Roybal Learning Center. He recalls always having an interest in music.
The musically inclined artist has mastered the art of engineering, video direction,
bilingual songwriting, artist management, and concrete capital investments. He is
currently the CEO of The Border Company Records (2016), where he manages artists.
C-Note and PboyKev. Additionally, he is the CFO of Westside Ready Mix Inc.
Originally running with the stage name “Presidential Ver$e,” the artist craved a modern
twist to his childhood nickname, “Verse.” Acknowledging that his city cultivated and
assisted in developing the morals and experiences he so vulnerably details in his songs,
he decided to continue his career as L.A. Verse officially.
He released his first single, “My Beat Bangin,” in 2013. Initially developing his craft
alongside Las Vegas-based producer Kitt Laday, he remembers not being as motivated
or eminent at songwriting. Eventually, his skill and drive for music became greater than
him. Over the last eight years, he has delivered several projects, including “Top Shelf
Mixtape,” “The Come Up,” and “The Vision: Volume 1.”
Moving forward, L.A. Verse strives to dominate the West Coast and expand in the
Latino market through his efforts as a bilingual artist, songwriter, and label owner.

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