In this series we're joined by real estate coach Bob Cenk to discuss practical tips, tricks & advice to maximize your leads, listings & sales in real estate and truly "Dominate Your Listings".

Bob Cenk is a nationally-known speaker and real estate coach, sharing the stage with the industry’s best talent and coaching real estate agents, teams and brokers throughout the country. Learn more on his website at http://www.bobcenkcoaching.com.

On the other hand, MyOutDesk’s skilled virtual assistants can support your property management & real estate business, marketing efforts, finances, and documentation.

Schedule a FREE Double Your Business strategy session now!
https://bit.ly/3vmUpqo

Here are some links to important info about MOD 👍
Other Useful Content & Socials - linktr.ee/MyOutDesk

#sourcing #hiring #recruiting

How To Dominate Listings with Bob Cenk and MyOutDesk Virtual Assistants

How To Treat Real Estate Seriously

How To Use Real Estate Signs To Get Leads

How To Become A Buyer Specialist

How To Maximize Your Transactions

How To Deliver Value To Get More Leads

How To Dominate Your Listings

@psychometal @followersofpsychometal @psychosmoker
=========== Lyrics ===========
take me somewhere i think i really need to get away
maybe to a place that could be better than it is today
everything is different now i'm feeling like i'm real depressed
i got a heavy burden digging deep down inside  my chest
there will be no rest for  the servants of satan
put me in line to receive some medication
it took a lot of time but i never got a answer
going down this road i think its leading to disaster
---------------------
i will not beg
for your forgiveness


tell me whats right
but i wont listen

feeling so bad
this is your life

take me away
cause this is not right
--------------------------------------------

i will not budge from my position
you put me in a place to face all the opposition
is this the direction that you really wanted to go
so many things that you'll never even get to know
feeling like a stranger inside of my own body
one evil eye projecting like the illuminati
preaching like a crooked pastor way to hell is coming faster
tell me what i want to hear i think i'm facing all my fears
--------------------------------------------------

i will not beg
for your forgiveness

tell me whats right
but i wont listen

feeling so bad
this is your life

take me away
cause this is not right
==============================
=========================
==================
============
========
=====
==
=
P.M.

Stone

Beg (Prod. PsYcHoSmOkEr)

Episode #33
Chad Ruggles 
SVP, Head of Vylla Home

Overview 

In this episode of RISMedia's RealEdge podcast, Chad Ruggles of Vylla Home explains how he came to real estate from finance, how his outsider view of the industry shapes his work at Vylla, and how he’s molded his company culture. Listeners will walk away with plenty of new ideas for making a brokerage feel like a community, and making agents feel valued. 

On this week's episode, you'll learn:
0:58 - How Vylla Home has grown so rapidly over the past five years
1:52 - How Ruggles entered the real estate industry and is re-engineering his brokerage with an outsider’s POV
4:22 - Why Ruggles views value propositions with an agent-facing lens
5:18 - Creating a company culture where every agent feels valued and unique
8:53 - How a broker should maintain a personal touch when dealing with their agents
13:11 - Finding meaning in his company’s name
14:58 - Harnessing word of mouth for agent recruitment
16:19 - What’s next for Vylla?

About Chad Ruggles 

Unlike many leaders in this industry, real estate is not Chad Ruggles’ home sector. Ruggles was initially involved with consumer finance, working for 14 years at CitiFinancial in various roles. Ruggles transitioned to real estate when he joined Vylla Home in 2014. The company is vertically integrated, combining services ranging from title to mortgage. Despite this wide-range of services and goals of growth, Ruggles’ mission is to maintain a personal touch to the company.

Links and Resources
https://www.vyllahome.com/ 
https://www.linkedin.com/in/chad-ruggles-80326217/ 
https://acesocial.rismedia.com/ 
https://www.myoutdesk.com/blog/what-is-a-virtual-assistant-what-does-a-virtual-assistant-do1/
https://www.myoutdesk.com/blog/lpmama-real-estate-isa-guide/

Episode #33: 'Making Every Agent Feel Valued'

Buy Now Pay Later (BNPL) has taken e-commerce by storm, as shoppers can now spread out payments over four interest-free installments thanks to services such as Klarna, Affirm and PayPal. But BNPL also gives banks that already offer a suite of digital services to their customers a rare opportunity. Bryce Deeney, cofounder and CEO at equipifi, discusses the current state of BNPL and lays out a vision for how financial institutions can leverage the power of BNPL-savvy fintechs.

EPISODE 95: WHEN BANKS STEP UP TO BUY NOW PAY LATER

Episode #35
Lisa Sturtevant
Chief Economist 
Bright MLS

Overview

Between the Fed’s intervention on interest rates, mortgage rates approaching 7%, and inventory remaining low, it can be hard for even seasoned REALTORS® to navigate this market. Dr. Lisa Sturtevant joins the latest episode of RealEdge to offer some clarity. Her conversation with host Daniel Ramsey mixes data analysis and prognosis. Real estate professionals will learn both tips on how to talk to their clients about market conditions and get an idea of what conditions to prepare their businesses for.

On this week's episode, you'll learn:
0:33 - The three parts of the market real estate professionals have to track.
3:01 - Lisa’s experience at RISMedia’s CEO and Leadership Exchange.
4:45 - What do the next 12 to 24 months hold for the market?
7:09 - How should real estate professionals manage the “pause” in home buying demand?
9:31 - What to tell your clients who are selling homes right now.
11:59 - Why we won’t see a buyer’s market for a long time.
17:16 - How to educate buyers and sellers on the state of the market?
23:21 - Don’t read too much into falling homeownership rates.
25:59 - Current market trends, both beneficial and detrimental.
30:41 - Which transactions are assured right now?
33:43 - A prognosis for the job market in 2023.
36:39 - How politics, domestic and international, could affect the market.
40:05 - The best advice for real estate professionals, mortgage lenders, and home builders.
41:33 - What to expect when Lisa speaks at RISMedia’s “Rocking In The New Year 2023” virtual event.

About Lisa Sturtevant

Dr. Lisa Sturtevant is an economist/economic advisor with a focus on housing markets. She is based in the Washington D.C. metro area.

In 2006, Sturtevant earned her Ph.D. in Public Policy/Regional Economic Development from George Mason University. Beforehand, she earned a Bachelor of Science in Mathematical Economics from Wake Forest University in 1994 and a Master’s in Public Policy from the University of Maryland in 2000.

Sturtevant continued in academia for a time, working in positions ranging from a Research Professor at George Mason from 2006 - 2013 to a Senior Visiting Fellow at the Urban Land Institute’s Terwilliger Center for Housing from 2016 - 2019.

In 2016, she entered the private sector and founded LSA Planning, which partners with communities to assess and promote local housing development. She served as LSA’s president until 2020 and currently works as a company advisor. She then served as chief economist of Virginia REALTORS® from 2020 - 2022 and is currently chief economist for Bright MLS. 


Links and Resources
Dr. Lisa Sturtevant
Johnny Carson vs. The Kardashians: How Demographic Tension Will Shape a Decade of Real Estate
Bright MLS
Dr. Lisa Sturtevant: Founder and Advisor of LSA 
ACESocial
Ultimate Guide to Find, Hire, Train a Real Estate ISA
Explained: What Is a Virtual Assistant?
RISMedia's ACESocial

Episode #35: ‘"We’re Very Far Away From a Buyer’s Market" Navigating The Nuanced Market'

Episode #37
Kymber Menkiti
President, Keller Williams Capital Properties
Regional Director, Maryland & Washington, D.C., Keller Williams Realty International

Overview
Trailblazer Kymber Lovett-Menkiti joins the latest episode of RISMedia's RealEdge podcast. Real estate wasn’t Menkiti's first vocation and she joined the business at one of the worst possible times: the height of the Great Recession in 2007. Nonetheless, she worked her way up the leadership ladder and achieved great success within the Keller Williams organization, currently serving as regional director for the Maryland/Washington, D.C. area, as well as president of her brokerage firm, Keller Williams Capital Properties.

In this episode, Lovett-Menkiti shares inspiration and strategies she learned along her leadership journey, and reminds listeners that while women do make up the majority of real estate professionals, they’re still underrepresented in leadership roles. She offers valuable tips on how women can balance this playing field and carve out their own path to leadership. 

On this week's episode, you'll learn:
1:02 - How Lovett-Menkiti went from social worker to selling real estate
2:19 - Why entering real estate during a recession was “a gift”
3:18 - What Lovett-Menkiti’s journey to leadership was like
5:38 -  Why Lovett-Menkiti was tapped for a leadership role
7:17 - How Lovett-Menkiti describers herself as a leader
8:28 - How to lead through influence
10:04 - The best tricks for being a leader
11:55 - The biggest challenges for women leaders in real estate
16:19 - How Lovett-Menkiti balances commitments
19:51 - Smart purchases for new leaders
21:34 - How to handle sacrifices as a leader
22:46 - How to prepare for when the music stops
28:00 - The best advice for adjusting to a new reality

About 

Kymber Lovett-Menkiti first set out to be a social worker, holding a BA from James Madison University and a Masters from Bryn Mawr College in that field. After finishing her education in 2004 and working as a high school counselor, she entered real estate in 2007, joining her husband who had opened the first Keller Williams in Washington, D.C. three years prior.

She currently serves as both president of Keller Williams Capital Properties and regional director of the Maryland/DC area for the national Keller Williams brand. The first black woman to hold the role, she oversees 4,500-plus agents throughout the region. An advocate for women taking on leadership roles in the industry, she will also serve as the 2023 Broker Relations Liaison for the National Association of REALTORSⓇ.

Links and Resources
Kymber Menkiti
RISMedia's 2022 Real Estate Newsmakers
Menkiti’s LinkedIn
Opinions and Solutions for Retaining Agents
Unpacking the Future of Brokerage Success
ACESocial
Ultimate Guide to Find, Hire, Train a Real Estate ISA
Explained: What Is a Virtual Assistant?
RISMedia's ACESocial

Episode #37: 'Being a Leader "When The Music Stops"'

Episode #38
Matthew Gardner
Chief Economist
Windermere Real Estate

Overview

On the latest installment of RISMedia’s RealEdge Podcast, Matthew Gardner weaves past, present and future into a narrative. As chief economist of Windermere Real Estate, Gardner shares predictions and reassurance about what the 2023 market will hold. However, he grounds these predictions in analysis of past and current market conditions so listeners can be assured he isn’t just going on instinct.

On this week's episode, you'll learn:

1:15 - Why the economic downturn of 2023 won’t be a repeat of 2008.
1:57 - What 2023’s transaction volume will look like.
4:30 - How will intervention by the Federal Reserve continue to affect the market?
7:12 - Where mortgage rates will ultimately settle.
9:25 - The ongoing conditions of supply and demand.
13:59 - Which types of sellers will be on the market in 2023.
16:22 - What sources you should track to make market predictions.
20:57 - Why the housing market of 2020 and 2021 were “unsustainable.”


About 

An economist specializing in real estate market analysis, Matthew Gardner has 28 years of experience in the US and UK. First retained as an economist at Windermere in 2000, he was promoted to chief economist in 2015. On top of his professional duties, he sits on the Washington State Governor's Council of Economic Advisors. He is also active in academia at the University of Washington, where he serves as a lecturer, chairs the Board of Trustees at the Washington Center for Real Estate Research, and is an Advisory Board Member at the Runstad Center for Real Estate Studies.

It's not just students who enjoy Gardner's analysis. He is one of the economists who provide data for Zillow and Reuters' respective home price surveys. He also writes quarterly market reports and produces monthly videos on his social media for professionals and consumers to enjoy. 

He holds an undergraduate degree in Economics from Oxford University and a graduate degree in Econometrics from the London School of Economics. He lives in Windermere's hometown of Seattle, Washington.


Links and Resources
Matthew Gardner’s LinkedIn
Matthew Gardner’s Twitter
Windermere Market Updates by Matthew Gardner
Matthew’s Top Predictions for 2023
Experts Say Elevated Gas Prices Pose Additional Burden on Buyer Preference 
ACESocial
Ultimate Guide to Find, Hire, Train a Real Estate ISA
Explained: What Is a Virtual Assistant?
RISMedia's ACESocial

Quotes:

“It’s not a housing recession, it’s a housing reversion… 2020 and 2021 were fake because we had artificial demand because of work from home because of Covid.”
“I think for next year and I would argue a few years beyond that we’re actually going to see transactional velocities a lot lower”
“I think we’re not going to see the inventory that brokers need and they can’t sell something that is not on the market”
“Given the number of people who are set at remarkably low mortgage rates, if they do not have to sell, will they?”
“The market will be tight because one, you’ve got people not moving, and two, you’ve got builders not building.”

Episode #38: 'Predicting the ‘Housing Reversion’

Grout Care of Tulsa - Kent Kantor

Episode #39
Ward Morrison
President and CEO
Motto Franchising, LLC,

Overview

The past year was a wild one for mortgage lenders. With the refi pool drying up and mortgage rates surging to levels that shocked the industry, no one could have expected the rollercoaster ride the sector has experienced. On the latest installment of RISMedia’s RealEdge Podcast, Ward Morrison dives into the current state of the mortgage industry after it came crashing down in 2022. Pulling wisdom from the journey that Motto Mortgage has been on since its inception, he unpacks the past and looks toward the future of what real estate and mortgage lending professionals can expect in the next 12 - 24 months—and how they can weather the storm and thrive in the process. 

On this week's episode, you'll learn:

0:55 - Ward’s foray into the lending industry and Motto Mortgage.
2:34 - How to become the solution to brokers’ problems in the industry.
4:23 - How Motto “vaccinated” itself against the mortgage market downturn.
5:58 - Winning moves that benefited Motto last year. 
8:50 - Ward unpacks the importance of staying connected with your client base.
10:32 - The journey to 1,000 franchisees starts with the first step.
14:56 - Ward makes his predictions for the 2023 market and beyond.
17:38 - What will the new normal look like in the housing market? 
20:58 - How to keep your team cooperative and competitive at all times.
23:19 - Understanding the benefits of having a successful parent company. 
24:55 - Is it worth pursuing growth during a downturn?
25:40 - Parting words from Ward.


About 


Ward Morrision joined RE/MAX World Headquarters in 2005 as a business development consultant for brokerage operations and has held several leadership roles as he has rapidly moved up through the company. In 2008, he was named director, Membership Services and Contract Administration and was promoted to vice president, Membership Services, Contract Administration and Customer Relations a year later. In 2011, he was named vice president, U.S. Regional Development, and in 2012 became region vice president of the RE/MAX Southwest Region. 

Ward's role expanded in February 2015, as he became the primary liaison between RE/MAX World Headquarters and all independently owned U.S. Regions. In September 2016, Ward joined Motto Franchising, LLC as its first president and was instrumental in launching the Motto Mortgage brokerage franchise brand the following month. 

Since launching in 2016 as the country’s first national mortgage brokerage franchise, Motto Mortgage has steadily gained traction and visibility in the real estate industry. Morrison drives the strategy and overall business plan at Motto Franchising, LLC and wemlo. He’s responsible for growing the Motto Mortgage network and helping franchisees maximize their success through the system.

In 2020, Ward oversaw the acquisition of wemlo, a mortgage fintech company focused on providing technology and third-party mortgage processing solutions to the mortgage broker channel. Now serving as president and CEO of both Motto Mortgage and wemlo, a position he was named to in January 2022, Ward leads the entire mortgage segment within RE/MAX Holdings.

Links and Resources
About Ward Morrison
Motto Mortgage’s Ward Morrison Discusses the Past, Present and Future
RE/MAX Doubles Down on Tech, Teams and Mortgage Business in Four-Pronged Growth Plan
The Additional Business Solutions Making Waves in Real Estate
Experts Say Elevated Gas Prices Pose Additional Burden on Buyer Preference 
ACESocial
Ultimate Guide to Find, Hire, Train a Real Estate ISA
Explained: What Is a Virtual Assistant?
RISMedia's ACESocial

Episode #39: ‘Marry the House and Date the Rate’

Episode #40
Lauren Rosin
Founder & CEO/President  
Rosin Team, Brokered by eXp Realty/LRT Offers

Overview

On this episode of the RealEdge podcast, Lauren Rosin hosts a strategy session. The founder of the Rosin Team at eXp Realty, Rosin has led this Arizona-based team for 20 years and learned plenty about the real estate business and leadership during that time. Listen to learn everything from how you can best take advantage of your CRM to why you should be wearing a name tag. 

On this week's episode, you'll learn:

1:03 - The importance of mentorship at all levels.
1:57 - Should you have a coach? 
3:00 - How to build a successful and accountable team. 
4:59 - The best systems and strategies for digital communication.
7:23 - How to negotiate with a seller when they overprice a listing.
10:43 - Why roleplaying is the best way to train.
12:54 - What type of leads should you be focused on?
15:34 - How to be an encouraging mentor and what to encourage your agents about.
16:58 - Why you should be keeping track of your appointments. 
19:46 - The value of nametags and visual learning. 

About 

Lauren Rosin takes a unilateral approach to agent success by being a self-starter herself. As CEO and founder of the Rosin Team eXp Realty, which will celebrate its 20th anniversary in 2023. Aside from launching and leading the Rosin Team in Arizona and San Diego, Rosin is president of the cash home-buying firm LRT Offers, which are both based in Scottsdale, Arizona.

Rosin has worked tirelessly to give her agents all the tools they need to succeed, which this past year included constant promotion and participation in Fast Forward Movement, a weekly Mastermind for agents across the eXp Realty network, and her own in-house programs geared towards helping agents, not only from her office but other agents in the industry and at large.

She was named an RISMedia Real Estate Newsmaker within the Achievers category for her performance in 2022 as the Rosin Team made the Inc 5000 list of the Fastest Growing Companies in 2022–coming in at No. 1215 with 534% 3-year growth rate. 

From 2003 to 2010, Rosin also worked as a mortgage lender for Prospect Mortgage. After years of working in the industry, she went on to earn a Masters degree in Real Estate Development from the W.P. Carey School of Business in 2011. She holds a real estate license in Arizona and California, as the Rosin Team also maintains an office in San Diego. Rosin’s social media describes her as holding versatile knowledge about the real estate industry and given her multitude of experiences; it’s easy to see why.

Links and Resources
Lauren Rosin on LinkedIn
2023 Newsmakers Profile
The Rosin Team at eXp Realty
eXp Realty
LRT Offers
Ultimate Guide to Find, Hire, Train a Real Estate ISA
Explained: What Is a Virtual Assistant?
RISMedia's ACESocial

Episode #40: 'Being the Leader Your Agents Need'

Episode #41
Julia Lashay Israel
Head of Inclusion and Belonging
Keller Williams Realty International

Overview


The terms “discrimination” and “racial bias” evoke mixed emotions in the real estate industry—depending on whom you’re talking to. However, in the Black community, they represent a longstanding history of challenges turning the American Dream of homeownership into a reality. On the latest episode of RISMedia’s RealEdge Podcast, Julia Lashay Israel discusses improving Black representation in the real estate industry and how that correlates to improvements in service and successfully boosting homeownership in the Black community. Drawing from her work at Keller Williams, she details the strategies that she herself is implementing to improve the overall sense of belonging and inclusion among agents in addition to offering her insight as far as how viewers can do the same in their respective firms by creating a space for different groups to have the tools and resources they need.



On this week's episode, you'll learn:

1:01 - Understanding Julia’s role at KW
3:01 - How to create a space for different groups to receive the assistance they need
5:36 - Why representation matters at every level of the industry and brokerage 
7:05 - How Black representation in real estate impacts Black homeownership for the better 
9:36 - Acknowledging that there is discrimination in real estate 
12:11 - Why it’s important to report instances of bias and discrimination in the industry
15:25 - How KW is boosting its pool of Black real estate agents
20:14 - Ways to counter unconscious and conscious bias? Talk it out
21:38 - Building an understanding of and utilizing different perspectives
23:08 - What is required to move the needle forward?  
25:40 - Parting words from Julia


About 

As head of Inclusion and Belonging, Julia Lashay Israel advises, trains and coaches leaders, team members and agents to recognize and address diversity, equity and inclusion opportunities and challenges across the organization.

Over the past 20 years, Israel has trained and coached thousands of real estate professionals. A community leader and homeownership advocate, Israel has instructed continuing education courses on diversity, career development and homeownership.

Israel is co-founder and owner of Refocus University, a real estate training firm that’s focused on career development and diversity. She also serves as a managing partner of The Signature Group at Keller Williams Realty Integrity Lakes in Minneapolis.

In 2022, Israel led the launch of Keller Williams’ diversity certification Agent of Distinction, a five-module, professional education offering that provides the training, resources and tools needed to grow a real estate business with a broader customer base.

During the NAR NXT conference this past November, Israel taught the Color of Real Estate (CORE) course, offering an overview of Fair Housing policy and the historic practices contributing to the homeownership gap across the U.S. population.


Links and Resources
About Juilia Lashay Israel
2023 Newsmakers Profile
Julia Lashay Real Estate 
The Color of Real Estate
ACESocial
Ultimate Guide to Find, Hire, Train a Real Estate ISA
Explained: What Is a Virtual Assistant?
RISMedia's ACESocial

Episode #41: ‘Representation Does Matter’

Thanks to our Non Profit Partners

Episode #42
Dan Weisman
Director of Emerging Technology
National Association of REALTORS®

Overview

Dan Weisman, director of emerging technology at NAR, joins the latest episode of RISMedia's RealEdge podcast. In his conversation, Weisman offers an insider’s viewpoint on trends in the tech sector, from blockchain to artificial intelligence, but refrains from immediate prognostication. Rather, he explains why these tools will take time to reshape how agents do business and suggests never losing sight of the basics.

On this week's episode, you'll learn:
0:33 – Who’s getting the money in real estate tech now?
3:26 – What technologies are disruptive or adjacent to real estate?
6:31 – What technology Dan is most excited about.
8:38 – How does virtual reality tech reach real estate?
11:26 – Why advances in data science will create more than just AI.
13:21 – What is the timeline for innovations like blockchain and AI to actually reshape real estate?
15:54 – Can tech innovation overcome institutional barriers?
19:13 – What technology does the modern agent need?
21:35 – Is anyone developing tech to help agents find listings?
24:00 – MyOutDesk’s 12 D’s of why people sell real estate
25:15 –  Weisman’s business growth advice for real estate professionals concerned about technology

About

Dan Weisman credits his career path with witnessing the construction of a 70-story building while visiting the windy city during his sophomore year of college. An alum of the University of Wisconsin, Madison, Weisman graduated in 2006 with a BS in Civil & Environmental Engineering and Economics. He then served as a project manager for local construction firms Tri-North Builders (2005 to 2009) and J.H. Findorff & Son Inc (2009 to 2014) while completing an MBA at his undergraduate alma mater from 2008 to 2011. He moved to Chicago in 2014 and then from commercial construction to residential real estate in 2019, when he joined the National Association of REALTORS® in his current role as its director of emerging technology. 

Links and resources

Dan Weisman, Director of Emerging Technology at NAR  
Dan Weisman on LinkedIn 
‘How Emerging Technology Is Reshaping Real Estate and The Way We Do Business,’ featuring quotes and insight from Weisman.’
‘Emerging Technology,’ a presentation Weisman gave at his alma mater.
ACESocial
Ultimate Guide to Find, Hire, Train a Real Estate ISA
Explained: What Is a Virtual Assistant?
RISMedia's ACESocial

Episode #42: 'Remembering The "Basics" of Business as Technology Changes'

What are you doing to trim the fat in your business? Because right now that is exactly what you should be doing. Google, Apple, Amazon, they’re all doing it! And if they are, then you know everyone else needs to as well. 

In this episode, I go over my experience-driven advice on how to best go about cutting costs without sacrificing efficiency or revenue. It’s all about “eliminate, automate, and delegate”, and I cover what I mean by each of those. Fine-tune your systems and processes to boost your business while reducing the costs to do so, with the advice I’m giving away right here. Listen and learn, my friends.

Learn more and be successful in any industry with MyOutDesk Virtual Assistants. Schedule a free business strategy session today:

bit.ly/44l0m9O

Here are some links to important info about MOD 👍 
Other Useful Content & Socials - linktr.ee/MyOutDesk

How To Trim Fat In Your Business, And Automate Your Processes

Episode #43
Olivia Merrill
Broker Associate
The Agency

Overview

Most real estate professionals agree that developing a brand that resonates with consumers is paramount to a thriving business. However, The Agency's Olivia Merrill believes that an agent's brand should be an extension of their authentic self. After all, how else are you supposed to stand out from the rank-and-file competition in your market? 

In the latest episode of RISMedia's RealEdge podcast, Merrill delves into how she has intertwined her passions for fashion and real estate to create a unique brand that has gained immense local support and social media appeal while providing exposure for the local businesses that make her market so vibrant. 


On this week's episode, you'll learn:
0:47 – From small-town Maine to Denver real estate
2:26 – How Olivia measures the highs and lows of the business
4:14 – Drawing inspiration from influencers 
5:00 – What goes into building a “hyperlocal” brand that resonates?
7:15 – How to blend your passions with your business and branding strategy
8:31 – Olivia recalls one of her most memorable partnerships
11:03 – How to learn from partnership mistakes
12:24 – What goes into picking the businesses you should partner with?
13:53 – Where to search for local partnerships in your market
15:12 – How to get your local vendors involved in your branding strategy
16:46 – Olivia’s advice for setting up a winning social media strategy
16:42 – Olivia’s top social media platforms, and how she uses them
21:07 – Advice on building better relationships with local businesses

About

Denver-area real estate professional Olivia Merrill brings a unique blend of experience, skill and passion to the process of homebuying, selling and investing. In addition to her many years practicing real estate, Merrill brings vast connections and experience to the table, specifically in brand development and influencer marketing. 

Founder & CEO of The Denver Look—Denver's No. 1 fashion and lifestyle blog—Merrill has built a strong network of people all around the United States, with a particularly strong focus in social media. She has over 25,000 followers across all social media channels, and she utilizes her following and connections to promote her clients’ homes and provide white-glove service, going above and beyond the real estate transaction.

Having dedicated her career to positioning herself as her clients’ trusted advisor, Merrill assists buyers and sellers in achieving their wealth goals through real estate, illuminating the path to the life people dream about. A firm believer in the notion that real estate is sold within the community in which it resides, Merrill strives to partner with local businesses in the Denver area in order to create unique events that highlight both the community and its residential real estate. She is also actively interested in forming relationships with local businesses as well as with homebuyers and sellers in the Denver area.


Links and resources

About Olivia Merrill
The Denver Look
2023 RISMedia Real Estate Newsmaker Profile  
The Playbook: Relationship-Building That Will Pay Off in the Long Run
Ultimate Guide to Find, Hire, Train a Real Estate ISA
Explained: What Is a Virtual Assistant?
RISMedia's ACESocial

Episode #43: 'Real Estate Is All About the Community'

Learn how to leverage & scale your business with MyOutDesk — the industry leader in virtual assistant services, with over 17 years of experience serving 7,500+ clients. Last year, we saved our clients $55 Million Dollars as the highest-rated Virtual Assistant company with more than 800 verified 5-star business reviews in real estate, mortgage, IT/tech, human resources, healthcare, and more!