Music by 99Ginger (@99ginger) & Kirou (@kiroubel)
Cover by System Production & Yeechi Production 

The Spring / Summer 2024 collection begins with a philosophical and personal quest to understand “TIME” as a construct and an ever-present force that dictates our everyday lives. Behaviors and emotions are defined by “milestones,” marking our trajectory in life. Yet, those moments are coated over by new experiences, new people, and events—memories formed and deformed. 

“What if we stopped thinking about time by hours, days, months, years,” says Steve Hsieh, Creative Director, “growing older has made me realize that there is never enough time to do everything we want to do.”

NAMESAKE 2024P8 TIMEZONE RUNWAY

NAMESAKE FAMILY