LORDRU (pronounced Lore-druu) started out writing lyrics as a solo artist in 1997, started making beats around 1999, and helped form the MISINFORMANTS around late 2003. Doing most of their recording in the basement of Mobil's moms house in Ferndale Michigan (a suburb on the Northern border of Detroit), that became known as "Tha Traila Park". MISINFORMANTS (Lordru, Ali-Ra, Mobil, Gator) released a mixtape of freestlyes called "What Is The Name Of Today's Show?" In 2003 (that included features from Dialtone, Crimsonpaws, Omis, Intricate Dialect, Fahrenheit Temperature 2040, Tenshin, and more); an independent full length CD titled "Sundays" in 2004 (features from Skrapz, Dialtone, Intricate Dialect, Crimsonpaws & Tenshin, and Production by Skrapz, Dialtone and Tenshin); and a full Length Album called "Misinformed' in 2005 (Featured production by Skrapz, Dial81, Trainwreck, Fahrenheit Temperature 2040, more). LORDRU was also one of the 10 founding members of the short lived "Genetic Soil LLC". A record label that released 1000 copies of Skrapz "The 12 Step Program" . It was a double CD that included a Genetic Soil Label Sampler CD (featuring Skrapz, Dial.81, Formless Figures, Misinformants, Empty Mirrors, ElephantHorse, Cosmic Handshakes, and Polynote). Misinformants also repressed another 100 copies of "Misinformed" independently under the Genetic Soil name.

MISINFORMANTS were well into the recording of the unreleased "Process of Elimination LP" when the group parted ways... LORDRU and GATOR of Misinformants also have a side group called "Empty Mirrors" that recorded a self titled EP (which features production almost entirely by Mobil), but remains unreleased. Lordru was also in a group called "The 37th Shield" with Crimsonpaws, which recorded an unreleased EP. He continued to do solo music, and work on his Debut release "Night Lights for Dark Days", which also remains unfinished/unreleased...

After years of recording and doing local shows, Lordru and Mobil started a private venue space called "Division Gallery" which has become a destination spot to see great National and local underground shows in Detroit. Dru took on more of a roll as a venue/record store manager, show promoter, booking agent, and curator for many events in the Metro Detroit area.

Lordru and A.Biggs of USM (United States of Mind) started a Monthly Producer and DJ showcase called HEAD NOD SUITE that is about to celebrate it's 4 Year Anniversary in June 2016!!!! The event has become a catalyst for the rapidly growing Detroit Produce/DJ oriented beat scene. Lordru has played a roll in makeing it more tangible, and helping unite the scene as a whole, starting a successful group page on facebook called "Detroit Beat Culture"...

Lordru recently opened a record/comic shop called "The 37th Shield Library" in the heart of Detroit's historical eastern Market, which prides itself in its selection of Detroit and native Michigan Hip Hop, and a growing selection of Vinyl, comics, movies, art, action figures, etc. He independently repressed 100 copies of Misinformants "Misinformed" CD, in celebration of its 10 year Anniversary in June 2015. Misinformants were able to reunite for the first time in over 8 years to celebrate the Anniversary, their accomplishments, trials and tribulations. Maybe this is the start of a new chapter... Lordru hopes to be back in the studio and make some new music. No promises or expectations... For now he seems content just being a dedicated representative of the Detroit Hip Hop and underground music community, and helping his musical peers reach the national and Worldwide platform that many of them deserve, and building his record store business

"But tomorrow may rain, so I’ll follow the sun."

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A Detroit and Greater Michigan area, Hip-Hop and Beat Culture based distribution company. Specializing in physical merchandise (CD's, Vinyl, Cassettes)

Veteran Detroit based MC. Member of Shadow Nation, Cardi Boys, GodBros. Best known for his battles at the Hip-Hop shop, including a classic battle against Eminem. As well as countless vocal features and collaborations including J Dilla, 1st Down, Slum Village, Phat Kat, Black Milk, Obie Trice, Dabrye, Loe Louis, Malik Alston, etc
Also appeared and battled on a prominent VH1 reality show

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