Matthew Beachy, professionally known as Lil Crush, The Baby Goat, is a genre-defying Afro-Colombian artist, producer, and creative powerhouse. Born in Minneapolis and raised back and forth between Colombia and the U.S., Crush embodies the spirit of cultural fusion—drawing from his dual heritage to build an artistic world that’s as emotional as it is electrifying.
A shapeshifter by nature, Beachy wears many masks—and every one of them speaks truth. As Lil Crush, he blends hip hop, R&B, alt-country, and experimental pop into heartfelt anthems that balance vulnerability with confidence, raw emotion with melodic mastery. Crush was signed to the Minneapolis hip hop powerhouse WEON Records, where he honed his craft and built vital creative partnerships in which would continuously progress. This foundation paved the way for him to launch his own creative label and brand Planet Crush, based in Minnesota.
For Lil Crush, music isn’t just sound—it’s a multidimensional experience, a platform for identity, evolution, and emotional truth.

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