The brand name is originated from NIHIL in Latin.
Nihilism is a philosophical thought that there is no meaning, purpose, truth that can be understood and essential value in particulary past and present world with existance of human.

Attitude which just follows the present situation and live like a flow of a river because of exhaustion and disappoints from situation that you can cannot believe anything (weak nihilism)

The way of living which regards what everything is worthless, fake and appearance as positive aspects. In other words, it is the attitude that people actively establishes the appearance, also live with their best at each moment. (strong nihilism)

NIHIL expresses the negativity and positivity in our roots with the basis of white and black (which are completely opposite)

minus zero
sencond hand re:make brand
with the basis of NIHIL 
minus zero is the return to the origin.
then, it substarcts from existed clothes with novel creativity
The new concept of nihil that mainly remakes second hand clothes
Therefore, we pursue the form which cannot appear from the existed products.

Followers of NIHIL official