media thoughts

Podcast

Advertising

Students at business schools should think like biologists, according to acknowledged advertising authority Rory Sutherland of Ogilvy & Mather UK.

Conventional economic theory is extraordinarily narrow, blind to ethics, psychology, path-dependence and to marketing. Adopting aspects of evolutionary biology, psychology and behavioural science will create binocular vision and a different way of looking at problems.

Rory Sutherland was a guest speaker at the Cambridge Leadership Seminars at Cambridge Judge Business School.

Rory Sutherland, Ogilvy & Mather UK: Economists should think like biologists

Rory Sutherland - This Thing For Which We Have No Name [5.12.14]

What should brands do with the data they get from social monitoring and analytics? How can it help beyond just marketing? And how does Greek Yogurt fit in? Host: Juuso Myllyrinne, Guests: Chris Bingham, Ben Rey.

012 How to use Social Data?

The Human Brain 2.0 / Dave Birss and Patrick Collister

Tom Ollerton, host of the Shiny Things Podcast speaks to Amy Kean, Head of Strategic Innovation, Starcom Global Clients.

The Shiny New Things Podcast: Amy Kean: Head of Strategic Innovation, Starcom Global Clients

An experiment in itself, each Not Even Beta episode is a peak into the future and what it means for advertisers today. Hosted by Juuso Myllyrinne, Luke Eid and friends. Produced at TBWA in NYC.