Texan urban pop artist Ronnie Lott brought a mainstream savvy to his cross-genre mix of rap and R&B in a melodic manner that blended the styles of Drake, the Weeknd, and Big Sean. After years of underground mixtape releases, he issued his official studio debut, Nothing Is Forever, in 2016.

Formerly known as Rated R, the San Antonio-bred Lott honed his craft in local groups before going solo with a series of mixtapes and LPs like Paradise and It's Just Different. His 2016 full-length, Nothing Is Forever, featured production from frequent collaborator J-Nice and included the single "Trophy," which gained traction on online streaming charts upon release. The following year, Lott dropped a trio of singles, including the upbeat "Taste Better." Another trio landed in 2018, of which "No Games" landed on his sophomore effort, Word on the Road. Once again produced by J-Nice, the album further matured Lott's smooth blend of R&B and hip-hop. Second single "Old Feels" also became a modest hit on streaming services. He closed the decade with the single "Chanel."

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