Our guest Cheryl Hobbs is the founder of Class Act Consulting Services. With a natural desire for helping people, Cheryl recalls wanting to be a nurse since she was a young girl. 

Starting as a full-time night nurse, Cheryl was raising four children on her own, going to nursing school, and working nights--but she persevered, eventually earning a spot as an instructor. 

Exercising her desire to reach beyond her local emergency department, Cheryl became a panel review nurse with the National Council of State Boards of Nursing.

In addition to a passion for nursing, Cheryl was always interested in the law, and saw legal nurse consulting as an opportunity to exercise both of her passions at the same time! 

After taking a legal nurse consulting course, Cheryl and her business partner began their business. 

Starting with picking a company name, Cheryl and her partner began using the connections in their personal lives to find their first client. 

From graphic designers to attorneys, Class Act Consulting Services hit the ground running, spending very little in those first months just by utilizing their connections. 

Handling a wide range of cases, Cheryl even began volunteering her LNC services on cases involving medical issues--this helped her gain connections and show the value of legal nurse consulting to the district attorney’s office. 
Cheryl and her team offer services including:

Case Review 
Obtaining Medical Record 
Translating Jargon 
Timelines 
Finding Specialists 
Expert Witness 

To learn more about Cheryl’s business visit https://classactconsulting.com/ or connect with Cheryl directly at cheryl@classactconsulting.com.

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From Night Nurse to Legal Expert: Cheryl Hobbs’ Path to Consulting

Welcome to the Nursepreneurs Podcast Marketing Edition, where your host, Catie Harris, CEO, and founder of Nursepreneurs, dives deep into the pivotal world of marketing for nurse entrepreneurs. In today's episode, we're unraveling the mysteries of effective marketing strategies that can truly transform your healthcare business. 

The spotlight is on web chat – a tool that has evolved from its primitive days to become a must-have on your digital storefront. 

We'll share firsthand experiences with web chat platforms, emphasizing not just their role in lead generation but also in enhancing customer service and engagement. 

By integrating tools like ManyChat and exploring the functionalities of NOLA for seamless web chat experiences, we aims to guide nurse entrepreneurs through the often-overlooked aspects of digital marketing that can significantly impact their business growth.

From discussing the nuances of lead magnets that no longer captivate to the indispensable need for quick, real-time responses to potential clients, this episode is packed with insights. 

With a critical look at the evolving landscape of digital marketing and actionable steps for integrating web chat into your marketing strategy, this episode is a goldmine for nurses looking to scale their businesses in the digital age.

Ready to revolutionize your digital marketing strategy with web chat? Check out the link below to navigate the bustling world of healthcare entrepreneurship together!

https://crm.nursepreneurs.com/
https://crm.nursepreneurs.com/
https://crm.nursepreneurs.com/

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Becky Rui is a personal branding photographer who strives to create authenticity with inspired entrepreneurs.  She helps people find the truth in what they are doing and get clear on their personal brand.

I can personally attest to the beautiful soul of Becky.  She is gentle, caring and visionary.  I brought Becky over from the U.K. to do my own personal branding shoot because I believed she could really help me to overcome my fear of being seen.

And she not only succeed in helping me to be more visible, but she inspired me to help other nurses to do the same.

Becky does her shoots in a joyful, intuitive way, beginning with a grounding meditation, honouring the entrepreneur in that space, and creating a powerful variety of images for her clients' marketing. 

Check out Becky's website at www.BeckyRui.com

Don't Miss Moments:

--How Becky helps her clients overcome the fear of being seen.
--Becky's journey at such a young age to becoming an entrepreneur
   and how she believed in what she was doing.
--How Becky inspires such authenticity in everything she does
--How to get Becky for your next shoot (it's worth every cent!!)

Authentic Personal Branding With Becky Rui

CathWear was founded in order to improve the quality of life for individuals who have undergone medical treatment by restoring their dignity and privacy during recovery.

While working as a specialist in Interventional Radiology, CathWear founder Brian Mohika realized that the standard method of managing leg bags was failing to address any of the complaints patients had been voicing to him for years. He decided to start working on a patent that would address all of these common complaints and eventually created the award winning CathWear Underwear.

Being able to serve society for a greater good is something that both Brian Mohika and Hector Arce (Co-Founder) forged while serving within the US Armed Forces. They each continue to carry this sense of duty with them as they embark on helping as many patients as possible with CathWear.

Check out CathWear Website: CathWear.com

Don’t Miss Moments

→ How Brian went from idea to creation

→ How long it took Brian to bring his dream to fulfillment

→ Brian’s distribution plan and getting the product to market

→ Advice Brian has for innovative nurses with an idea

CathWear

Cat Golden is the owner of Nine Lives Health.  She began her NursePreneur journey as a nurses in pediatrics, but found her true passion helping nurses take care of their soul as they so graciously give of themselves to everyone else.

Cat is the self proclaimed Nurse whisperer as she feels it is her life’s purpose to embrace her true BEing and inspire others to do the same.

She now provides nurses with a centralized community of support and provides structure for their day and mindset.  Cat founded the Leap, Land, Live method, which is her signature mentorship program that helps nurses find routine and stability in the chaos of nursing.

Her 3 pillars of her business are Mentorship, Community and Offering merchandise to expand the Nurses Inspire Nurses movement.

Cat’s community holds monthly meetups around the country.  If you want to get involved in one of her meetups, her mentoring or just grab a really cool t-shirt, check out Cat’s website at: 

www.NineLivesHealth.com

Don’t Miss Moments:

→ How Cat built her community

→ Mistakes Cat made along the way

→ How knowing what she didn’t want helped her find her passion and purpose

→ How to get involved in the Nurses Inspire Nurses Movement.

Inspiring Nurses

Lyn McCright and Teresa Walding started Advancing Holistic Health, a nurse coaching certification program.  It’s a global program that spans across 3 continents under the framework of resilience.  Lyn states the concept of nurse coaching is vital to our professional existence.

The Texas Workforce found that the average length of a nurse career after graduation in the last 5 years is only 18 months!  And nurses with more than 20 years of experience are having unprecedented burn out.

Advancing Holistic Health seeks to improve self-care for nurses as well as transform care provided to our patients.

Their program is a self-paced program that leads nurses through self awareness, insight into resilience, provides CE credit and gives nurses 60 hours of coaching experience, which is what they need to sit for the national boards.

To find out more about become a nurse coach, you can check out their website: NurseCoaching.com

Don’t Miss Moments:

→ Stats around where nurse coaches are working
→ Legal status of nurse coaches
→ Why nurse coaching certification is important
→ How nurse coaching is changing nursing practice

Advancing Nurse Coaching

Kim Krafft was a clinical educator nurse in a hospital in Southern California when she was approached by a start up in 2015 to help them launch their turning device for patients in the hospital.

Dr. Larsen started his campaign to mitigate complications from pressure injury by creating a device that alerts nurses to when tissue is being compromised.  The dream of this device started in 2010.

It took Dr. Larsen 5 years to get the device FDA approved and to the point where venture capitalists could see the value of the device.  In 2015, 5 years later, Kim was hired onto the team to help with the marketing strategy.

As with any business, your business is only as good as who you know and the opportunities you can find to get in front of the people who are paying.  Kim routinely sat in meetings with CNOs and hospital administrators.

In this unique episode, Kim talks about what it was like to be part of start up, what kind of effort was needed to succeed and what her next steps are now that the company was bought out (and is no longer a start up).  

Don’t Miss Moments:

→ How Kim got the opportunity to work with a start up in the first place
→ The challenges the team had in getting the turning device into hospitals
→ The cincher that launched Leaf Healthcare into the stratosphere
→ How Kim is going to use her knowledge to start up her own business

Challenges of Medical Device Start Ups

Yolanda Russell worked as a second career nurse on a medical-surgical unit.  While she loved her job, she still felt a yearning for something else and something that would create an impact and spur nurses to action.

She decided to start a podcast called Real, Raw and Free, but made the common mistake of not identifying who her audience really was.  As she discovered that she enjoyed talking to nurses and building up that relationship, she understood that her podcast needed to focus on talking to nurses.

Yolanda rebranded and redesigned her podcast to be called the Unfiltered Nurse.  It was an immediate hit with nurses and helped Yolanda curate an audience.  By listening to this audience, Yolanda was able to get ideas of the problems the nurses were having and how she could help.

Realizing that she was onto something big, Yolanda recognized that she needed a business coach.  She made the tough decision to invest $5000 in a coach to learn how to build something of her very own.  
The result was launching her Breakthrough Burnout method, which was her first 1:1 mentorship program.

With the feedback from this initial group, Yolanda made a lot changes to create the Breakthrough and Brand Mentorship program which she quietly and successfully launched to her audience.

Yolanda is full of energy and really enjoys helping nurses get to where they want to go.  To learn more about her, check out her website at: 

www.YRussell.com

Don’t Miss Moments:
→ Why Yolanda invested so much money into a business coach
→ How Yolanda recognized that her first podcast wasn’t specific enough and what she did
→ How Yolanda chose her audience for her brand
→ What’s next for Yolanda her influencer brand

The Unfiltered Nurse

Kim Ellis is a nurse practitioner who LOVES DIABETES!  She has been a Family Nurse Practitioner for nearly eight years and has worked in Primary Care, Medically Assisted Weight Loss Clinics, and currently, Community Health.  Her  desire with her business and social media platforms is to be a ONE-STOP SHOP for Diabetes Education & Management while encouraging everyone to be LIFETIME LEARNERS! 

Kim built her social media platforms as a way to teach patients first and then found out many medical practitioners were interested in her material as well.  So she began to create short, digestible videos about diabetes management and care.  She found her platform on You Tube, where Kim gets many subscribers and even more people interested in her educational programs.

To learn more about Kim’s programs, you can visit her on her website at:

www.EllisDiabetes.com 
or check out her You Tube channel at: 
https://www.youtube.com/c/KimETheDiabetesNP


Don’t Miss Moments:
→ How Kim discovered she was onto a business
→ How following her passion led her to where she is now
→ Why You Tube has been so successful for Kim
→ What Kim plans to do next in her business

The Diabetes NP

Brad Ferris, RN worked at the bedside for many years.  

One of the things that frustrated Brad was the focus on the rhetoric of patient centric care, but working in a provider centric environment.

Brad noticed that the way we speak to our patients is very transactional.  

Our interactions tend to lack warmth and empathy mostly due to the time constraints we've been placed under.

Brad worked extensively in clinical research trials and came across artificial intelligence.  He worked with artificial intelligence with the patients and saw some interesting results.  

He began to explore how artificial intelligence in text messaging could create a patient centric environment.

Brad began writing scripts for the messaging that could interact with patients and help to create the beginning of a relationship.  

Not only that, by using AI, the messenger could answer an unlimited number of phone calls at the same time, negating the need to have a lot of staff putting patients on hold.

Brad's overall big idea was to take the transactional conversations we've been having with patients and turn it into therapeutic conversations that are inviting and rewarding.

Brad's innovative idea is being taken to marketplace to launch in clinics across the US to improve the conversations we are having with our patients.

To learn more about Brad's company, check out his website at ClinicGrower.com

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Breaking the Patient-Provider Barrier: Brad Ferris’ Approach to AI-Enhanced Care

Melinda Toussaint is a FNP, RN, and the owner & CEO of MariCare Wellness. 

Using her extensive experience working as a Nurse Practitioner, Melinda launched MariCare Wellness alongside her sister in 2017 to help patients explore the alternative treatment options of CBD and other forms of medical cannabis. 

Attributing a huge part of her success to her father, Melinda is passionate about helping others and is walking in her calling by providing her patients with the education and guidance needed to properly use medicinal cannabis. 

Melinda assists her clients by developing care plans that address individualized health objectives. 

With the hope of supplementing prescription medications with a natural and effective alternative, MariCare Wellness was built on the foundation of holistic health and the goal of improving overall wellness to live a more satisfying life. 

MariCare Wellness offers: 

TeleHealth Consultations 
CBD Products
Cannabis Education
Weekly Zoom at Noon 
Good Night Honey, and more! 

To learn more about Melinda and MariCare Wellness visit: https://www.maricarewellness.com/ or call (240) 206-7004. 

Create your success story—book your appointment and take the first step!
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Alternative Medicine and Wellness: Melinda Toussaint on CBD and Cannabis Education

Catie Harris, PhD, MBA, and Registered Nurse is the NursePreneur Mentor who has empowered hundreds of nurses to monetize their knowledge and skills in business, while inspiring them to change the way healthcare is perceived and delivered.  The NursePreneur Podcast is about Business + Marketing businesses that nurses have created.

Learn more: https://nursepreneurs.com

Webchat:Connect,Chat Resolve

Catie Harris, PhD, MBA, RN

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