Step into LU’s world, a rising Filipino American artist from California who is reshaping modern music in the San Francisco Bay Area.

Blending Hip Hop, R&B, Pop, and global influences, LU creates euphoric music defined by tempo driven melodies. Since breaking out on SoundCloud with tracks like Hold Me Down in 2018 and Zoning Off in 2019, his sound has reached listeners in over 30 countries worldwide.

LU thrives in live settings, drawing crowds in with natural charisma and stage presence. Whether performing alongside industry DJs and A&Rs, at social venues, packed house parties, or nightclubs, he brings an undeniable presence that commands attention.

Behind the scenes, LU is also a skilled audio engineer, proficient across leading DAWs and experienced in collaborating with artists and producers around the world. This technical foundation strengthens his creative edge and reinforces his reputation as a multifaceted artist.

Now entering his next chapter, LU is preparing to release new music that expands his story on a deeper level. Distributed across more than 150 streaming platforms, these upcoming songs are set to elevate the cinematic sound and immersive experience he continues to build.

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