LIFE IN HELL OUT NOW: https://orcd.co/lf-lifeinhell

https://linktr.ee/iamphephi/ (Spotify/Apple Music/Social Media etc.)

Raised in Nassau, Bahamas, Phephi began releasing covers on Soundcloud in middle school under the name "Sofie," but changed her name as she matured and found her style. She started quietly recording, producing, and mixing her songs in her bedroom and dorm. Phephi’s sensual and shimmering vocals decorate instrumentals with honest and vulnerable lyrics.

contact: iamphephi@gmail.com

AJ Tracey is an independent multi-platinum selling artist, instrumental in pioneering the new sound of UK rap. 

His sound has a versatility that extends across grime (‘Thiago Silva’), drill (‘Bringing It Back’) and hip-hop (‘Little More Love’), among other genres. Collaborators have been equally wide-ranging: T-Pain, Kehlani, Skepta, Popcaan, Mabel, Digga D, MoStack, Aitch, Dave, Gorillaz and Mahalia — to name a few. 

AJ’s boundary pushing reignites and reimagines established genres: one example being the triple-platinum single 'Ladbroke Grove,' which sparked a resurgence in the sound that endures to this day.

AJ Tracey's open-minded approach continues to have positive cultural impact and reach a new generation of rap fans. In 2023, he was honoured with the Brits Billion Award, celebrating 1 billion streams in the UK alone. This accolade stands as a testament to his unwavering commitment to pushing artistic boundaries, without compromise.

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