Don Siaire’s story begins in Philadelphia, a city that bleeds rhythm and resilience. Growing up there meant learning cadence from conversation—how a pause could swing like a snare, how a sentence could break like hi‑hats in a housing‑project hallway. Philly was his first conservatory. But it wasn’t where the story would end. When Siaire later relocated to Omaha, the move marked more than distance on a map; it symbolized emotional migration. His sound evolved alongside him—less frantic, more reflective. The Philly urgency met the Midwest patience, birthing a hybrid energy that would eventually define his upcoming era. Omaha gave him the space Philly never could: breathing room. He filled that space with beats, introspection, and purpose. Before the stage lights found Don Siaire, he recorded under different names—projects like The Detour, WMO, and Options scattered across SoundCloud and digital platforms. Each incarnation carried fragments of the man becoming. The Detour captured the restlessness of youth; WMO showcased the early flashes of lyrical precision; Options revealed vulnerability hidden beneath bravado. The transformations weren’t rebrands—they were checkpoints on a spiritual timeline.
The switch to “Don Siaire” wasn’t marketing. It was maturity. It symbolized claiming every scar, mistake, and moment of clarity that shaped him. The “Don” represents earned respect; “Siaire” speaks to self‑awareness and legacy—the air that an artist breathes once the smoke clears. Siaire’s art sits where lyricism meets responsibility. Influenced by J. Cole, Kendrick Lamar, Lupe Fiasco, and Pusha T, his verses carry narrative density balanced with precision. He doesn’t rhyme to flex; he rhymes to heal. This is the philosophy behind his album 36, a concept rooted in reflection at age 36—a spiritual checkpoint disguised as music. Through 36‑bar verses (a structure he honors on each song), Siaire narrates his battles: time debts, fractured relationships, redemption arcs. Each record peels back another layer of his late‑thirties metamorphosis—examining fatherhood, accountability, and creative rebirth. The result is an album that feels cinematic yet personal, mathematical yet soulful. 36 is less about chronology than recognition—the awareness that being 36 isn’t about aging; it’s about aligning. For Siaire, “36” symbolizes more than his age. It’s code for balance—the intersection of past regret, present discipline, and future ambition. In numerology, 3 stands for creativity and communication; 6 represents harmony and responsibility. Their combination mirrors his dual mission: to speak truth and live it. Throughout the album, motifs of time recur: borrowed seconds, missed birthdays, mental tolls. “Time Debt,” one of the pivotal tracks, confronts material pursuits versus moments lost. “Fast Lane Confession” explores ego, distraction, and the search for stillness amid motion. “After Candles” turns his 36th birthday into a celebration of survival and clarity. These songs serve both as diary entries and cautionary parables for anyone balancing artistry with adulthood. Don Siaire constructs records like a sculptor chiseling meaning from marble. His process isn’t bound to hooks or standard structures—many tracks skip choruses entirely, unfolding as emotional essays in rhythm. Each 36‑bar section becomes a confession, a breakdown, or a sermon disguised as verse.
In production, he gravitates toward moody, cinematic beats—instrumentals from YouTube “type‑beat” producers evoking Dreamville’s soul, TDE’s grit, and ’00s mixtape tension. Layered beneath are textures of ambient pianos, menacing bass, and reverberated drums that allow his voice to act as instrument and message simultaneously. The result feels intimate even when it’s loud: anthems whispered from inner monologues.Artists reach a point where survival becomes success in itself. For Don Siaire, that point marked the transition from reckless youth to reflective manhood. TUNE IN

Just trying to get better than yesterday.

In a era in which so many things are being reinvented, Don Siaire aka Option is ready to do just that. If you don't know the name DON SIAIRE, start getting use to it! With an all new sound then his usual & wide range of vibrant vibes & energy, it's sure to have all rap fans young and old inspired & impressed. The new & renowned DON (short for leader or gentleman) SIAIRE (which means poet or chosen one) has decided to rebrand and recreate himself. 

After putting out numerous projects under the now retired rap name Option, Don Siaire has high hopes on bring a new energy & sound that all genres of music from hiphop heads to even today's new wave of artist can relate to. Don Siaire feels extremely confident that this is right route to take in hopes to connect with all the true rap heads and music lovers. This new found, fun, passionate & brass musical porsona is definitely one to take a liking to. And with his new single "DON" recently being released it looks like he's ready to take charge..... it's officially "DON" Season

OPTIONMUSIC ENTERTAINMENT ®️

It always rain when you burying the dead ⛈️⚰️

New tape 'It Shouldn't Be Like This' out now: https://stem.ffm.to/itshouldntbelikethis

Singer/songwriter Philadelphia native

EP "Ground 0" coming soon...

Sheldon Curtis White Jr, known professionally as Curtis Fennell is a rising American rapper, record producer, fashion designer, and social media entertainer. Born and raised in Philadelphia PA. Fennell gained popularity through social media and got recognition as a producer doing industry remixes and collaborating with underground artist. Curtis is also the founder of Hustle And Flow Music founded in 2018.

#EveryGramCounts out now https://jayygrams.ffm.to/everygram
Booking: landerson@paradigmagency.com
Contact: busy@cinematicworldwide.com

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