The problem confronting a modern campaign manager is similar to the problem that any marketer encounters: how to spend finite resources to reach the right people and convince them to act. In this episode of the O’Reilly Bots Podcast, I talk data strategy with Andrew Therriault, chief data officer for the City of Boston. He was previously director of data science for the Democratic National Committee and is the editor of a free O’Reilly ebook called “Data and Democracy: How Political Data Science is Shaping the 2016 Elections.” We talk about how data is changing today’s political campaigns—particularly the way that campaigns now determine which potential supporters to target with phone calls, mailings, and door-to-door contact.

Andrew Therriault on How Data is Transforming Political Campaigns

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Andrew Therriault on How Data is Transforming Political Campaigns

O'Reilly Radar