In this week’s Design Podcast, I sit down with Ben Yoskovitz, investor, entrepreneur, and former VP of product at VarageSale and at GoInstant. We talk about using metrics in product development and why anyone building anything new needs to have both hubris and intellectual honesty. Yoskovitz is co-author of Lean Analytics, and is teaching a two-day course on product strategy as part of the upcoming O'Reilly Design Conference.

Ben Yoskovitz on Lean Product Development Using Metrics to Build Successful Products and Companies

O'Reilly Media spreads the knowledge of innovators. At O’Reilly, a big part of our business is paying attention to what’s new and interesting in the world of technology. We have a pretty good record at having anticipated some of the big technology developments in recent history. For instance, we launched the first commercial Web site, GNN, in 1993; we organized the meeting at which the term “open source” was first adopted; we were early investors in Blogger, which helped launch the blogging revolution; and more recently, our Web 2.0 conference launched a world-wide meme. We call this predictive sense the “O’Reilly Radar.” And while we’re certainly not always right, we are, at least, good at making interesting guesses.

Our methodology is simple: we draw from the wisdom of the alpha geeks in our midst, paying attention to what’s interesting to them, amplifying these weak signals, and seeing where they fit into the innovation ecology. Add to that the original research conducted by our Research team, and you start to get a good picture of what the technology world is thinking about.

Ben Yoskovitz on Lean Product Development Using Metrics to Build Successful Products and Companies

O'Reilly Radar