In this week's Radar Podcast, O’Reilly’s Mac Slocum chats with Sara Watson, a technology critic and writer in residence at Digital Asia Hub. Watson is also a research fellow at the Tow Center for Digital Journalism at Columbia and an affiliate with the Berkman Klein Center for Internet and Society at Harvard. They talk about how to optimize personalized experience for consumers, the role of machine learning in this space, and what will drive the evolution of personalized experiences.

Sara Watson on Optimizing Personalized Experiences

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O'Reilly Media spreads the knowledge of innovators. At O’Reilly, a big part of our business is paying attention to what’s new and interesting in the world of technology. We have a pretty good record at having anticipated some of the big technology developments in recent history. For instance, we launched the first commercial Web site, GNN, in 1993; we organized the meeting at which the term “open source” was first adopted; we were early investors in Blogger, which helped launch the blogging revolution; and more recently, our Web 2.0 conference launched a world-wide meme. We call this predictive sense the “O’Reilly Radar.” And while we’re certainly not always right, we are, at least, good at making interesting guesses.

Our methodology is simple: we draw from the wisdom of the alpha geeks in our midst, paying attention to what’s interesting to them, amplifying these weak signals, and seeing where they fit into the innovation ecology. Add to that the original research conducted by our Research team, and you start to get a good picture of what the technology world is thinking about.

Sara Watson on Optimizing Personalized Experiences

O'Reilly Radar