Klassik und Jazz erfreuen sich immer größerer Beliebtheit. UNIVERSAL MUSIC Stars wie etwa Anna Netrebko oder Till Brönner unterstreichen diesen Trend und sind beste Beispiele für den Erfolg des umfassenden Engagements auf diesem Gebiet. 

Neben der intensiven Arbeit sowohl mit jungen Talenten als auch mit etablierten Künstlern entwickelt UNIVERSAL MUSIC CLASSICS & JAZZ als Marktführer in den jeweiligen Genres kontinuierlich neue, innovative Marketing- und Promotion-Strategien, um alternative und zeitgemäße Zugänge zur facettenreichen und spannenden Welt von Klassik und Jazz anzubieten. Die Unit baut hierfür nicht nur junge Künstlerinnen und Künstler auf und begleitet sorgfältig und verantwortungsvoll ihre musikalische Entwicklung, sondern sorgt vor allem auch kontinuierlich für die Erschließung und Pflege neuer Zielgruppen. Mit grenzüberschreitenden Projekten wie der „Yellow Lounge“, die Klassik an ungewöhnlichen Orten präsentiert, oder auch dem „Verve Club“, der die ganze Vielfalt des Jazz präsentiert, leistet UNIVERSAL MUSIC CLASSICS & JAZZ hier und auf manch anderem Gebiet seit langem wertvolle Pionierarbeit. Diese und weitere Aktivitäten bringen die unendliche Vielfalt der Genres einem stetig wachsenden Publikum näher, das musikalische Entdeckungen als Bereicherung seines Lebens zu schätzen weiß.

Some companies are destined to change the course of an industry. The same way some musicians are fated to become living legends.

Ultimate Ears first appeared on the scene in 1995, much like a small garage band. Based on word of mouth, business was conducted out of the back of a tour bus. And soon, those in the know started flocking around.

The buzz was that Ultimate Ears was making something totally different—something that protected musicians’ hearing while allowing them to perform better. Instead of standing in front of speakers on stage, artists were able to have customized micro-speakers fitted directly into their ears. A revolution in live sound reproduction was underfoot. And the best ears of the industry agreed—Ultimate Ears sounded phenomenal.

During the first few years, the company client list read like a who’s who from the Rock & Roll Hall of Fame. It was just a matter of time before early-adopting music lovers caught whiff of the hype. By 2004 the secret was out, and audiophiles and business travelers were using Ultimate Ears custom stage earphones with their iPods® and other MP3 players.

In 2005, Ultimate Ears fully broke onto the scene with the introduction of three high-end universal fit earphones. Each model was based on the same speaker technologies and sound signatures found in the professional stage earphones. This innovation allowed emerging artists to perform like pros and gave discerning listeners the chance to hear what everyone was raving about.

Athletes and celebrities soon got in on the action. Critics heaped praise on the company. Designs got sleeker and smoother. Awards were won. And Ultimate Ears became a mark of distinction.

In 2008, Ultimate Ears was acquired by Logitech, a world leader in personal peripherals, driving innovation in PC navigation, Internet communications, digital music, home-entertainment control, gaming and wireless devices. Now a Logitech company but still true to its roots, Ultimate Ears continues to design and create earphones that musicians and music lovers depend on and is poised to reach a global audience.


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