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“Got the beat by Powers and we just made a banger!” If you’re tapped into the genre-blurring sounds of hip-hop and rock music today, then chances are you’ve heard that producer tag often in the past few years.

It’s the calling card of Powers Pleasant, the DJ and producer with the chameleonic style who has lent his talents to an elite and wide-ranging collection of collaborators such as NBA YoungBoy, Denzel Curry, Princess Nokia, BTS, $not and, most frequently, his Pro Era brethren Joey Bada$$.

Born and bred in Brooklyn, NY, Powers co-founded the Pro Era collective that reinvigorated New York hip-hop in the 2010’s with the late visionary, Capital STEEZ and wunderkind Joey Bada$$. While attending Edward R. Murrow High School in New York City, the teens bonded over a shared appreciation of music of all kinds. Powers (yes, that’s his real name) was a gifted drummer and percussionist, raised by a jazz musician father and a music-loving mom who introduced him to his biggest musical influences—The Neptunes and Kanye West—and helped him get his start making beats. 

In the decade since then, Powers has evolved from bedroom beatmaker to platinum producer. His song-first mentality and gift for collaboration has yielded crew love classics like Beast Coast’s “Distance” and Denzel Curry’s standout collab with 6LACK, Rico Nasty, and Kitty Cash, “Ain’t No Way." This year he is set to release LIFE SUCKS, a follow up album to LIFE IS BEAUTIFUL, via Mass Appeal in October 2024.

IF THE DEVIL WEARS PRADA THEN “HITLER WEARS HERMES”

Westside Gunn. Gritty, Grimy with a Mainstream flow. Fly at its best, WSG is an artist from the streets of Buffalo, NY who’s style has been compared to the likes of early Nas, Raekwon & AZ. Recently having been released from federal prison and seen in the DONDIVA magazine with Sly Green, WestSideGunn came out the cell running. A founding member of the rap crew SE GANG & new founding member of GXFR (Griselda by Fashion Rebels), he showcases his skillfully selected bars, braggadocios flow mixed with 90's underground boom bap making him a radio ready icon amongst fashion lovers, HipHop heads & dope dealers across the land. Westside Gunn's money talking bravado ironically paints the picture of an artist that still makes music for the respect and looks willing to see where the chips may lay without sacrificing the art. To put it in simpler terms, WSG looks to be someone that you’ll be talking about for a very longtime. A "street backpacker” is what he likes to call himself & once you hear his music you’ll know why these words hold true. 

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