Tidal  is a subscription-based music streaming service that combines lossless audio and high definition music videos with curated editorial. The service has over 25 million tracks and 85,000 music videos. Tidal claims to pay the highest percentage of royalties to music artists and songwriters within the music streaming market.Tidal offers two digital music streaming services: Tidal Premium (lossy quality) and Tidal HiFi (lossless CD quality - FLAC-based 16-Bit/44.1 kHz). Tidal was launched in 2014 by Norwegian/Swedish public company Aspiro. It has distribution agreements with all of the three major labels, in addition to many indies. In the first quarter of 2015, the parent company Aspiro was acquired by Project Panther Ltd., which is owned by Shawn "Jay Z" Carter.
TIDAL is an artist-owned coalition. The founding TIDAL artists are Alicia Keys, Arcade Fire (Win Butler and Regine Chassagne), Beyonce, Calvin Harris, Chris Martin, Daft Punk, Deadmau5, Jack White, Jason Aldean, J. Cole, Kanye West, Madonna, Nicki Minaj, Rihanna, Shawn “JAY Z” Carter and Usher.

Management by objective works - if you know the objectives. Ninety percent of the time you don't. - Peter Drucker,

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