Milwaukee’s own J.P. is entering a new era taking a turn from the viral whirlwind that first put him on the map toward something smoother, more soulful, and more honest. Known for breakout hits like “Bad Bitty” and “Juicy Ahh,” his bass-heavy, lowend anthems turned dance floors into echo chambers for his city’s sound. But now, J.P. is revealing more than just a hook, he’s revealing himself.
Influenced by legends like Marvin Gaye and Al Green, his new direction leans into soul-driven melodies, live instrumentation, and vulnerability without losing the bounce or sharp wit that made fans fall in love with his music in the first place. The lyrics hit differently: still young, still relatable, but deeper. More honest. More him.
It’s not a rebrand. It’s a reveal.

414bigfrank is a rapper hailing from Milwaukee's north side, known for his energetic performances and distinctive style. Inspired by artists like Bow Wow, he began crafting his musical persona by creating parodies of local rap tracks, showcasing his deep understanding of Milwaukee's rap culture. In July 2024, he made his debut at Summerfest, opening the stage for artists such as Lil Uzi Vert and Lil Yachty. Later that year, he released his album "Can Never Make Me Hate You," further solidifying his presence in the Milwaukee music scene.

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