For years marketers spoke of the coming of the "mobile wave." It's now clear that this wave has crested and as marketers, we're swimming in its wake. Will you sink or swim? The Mobicast is dedicated to all things digital marketing, but with a particular focus on mobile marketing, mobile audience targeting, mobile data, performance marketing, cross-screen targeting and much more all mixed in with Eric's incisive questioning and occasional esoteric flourish. Tune in to hear hosts Eric Dyck, Grandin Harrison and others discuss topics relevant to digital and mobile marketers every week

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