A lot can happen over the course of a decade. 
However, certain things—thankfully—stay the same. In 2004, Lyfe Jennings captivated countless listeners worldwide with his seminal platinum-selling debut Lyfe 268-192. Since then, the singer and songwriter created four more critically acclaimed and consistently powerful offerings, including 2013's Lucid. He also collaborated with everybody from Alicia Keys and Talib Kweli to Rick Ross and Bun B.  
Now, by doing what he does best, he's making his most personal and passionate statement to date in the form of his sixth album Ten Years Later. 
"We're already deep into the story," he explains. "This is another chapter. Everybody feels like they have to reinvent themselves. I don't think you can reinvent the truth. It is what it is. I'm not focused on reinvention. I want to go deeper. First, Lucid let everybody know that I was back. This album reaffirms the reasons why people started loving this music in the first place."
In early 2014, Lyfe began recording what would eventually become Ten Years Later. He opted to cut everything at his home studio in order to capture each idea as it arrived, preserving magic in the moment. Producing and writing everything himself, it's an extremely personal affair.
"It's very simple," he goes on. "You'll never get back the way you feel in the moment so you have to put it down as you're experiencing it. That's been so crucial to this entire process."
As a result of this approach, he strips the music down to its essence. "It's soul music," he affirms. "I don't want to classify it as anything else. It's not R&B. It's not pop. It's not alternative. It's soul. That's the thread tying everything together."
Lyfe's own soul drives the track "Always". With its doo wop bounce and lithe swing, the track immediately stands out. His inimitable voice takes center stage, jumping from a vibrant croon to a big falsetto. 
"Everybody has that one person," he says. "For whatever reason, good or bad, he or she showed you a lot about yourself and life. Some people say, 'First love', and other people say, 'Last love'. They were loved, and that love will always be a part of you."
Elsewhere on the album, "Look At Em Now" relays a story of growing into success after high school. Then, there's "I Love You", which celebrates natural beauty and espouses an empowering message for women.
"I'm talking directly to the ladies with this one," admits Lyfe. "They try hard with the makeup and clothes, but the song asks, 'Who are you trying to impress? I know you don't look like that when you wake up in the morning.' You're spending so much time trying to sell this dream. However, when you give someone reality, they're liable to like you and respect you more."
In many ways, the title encapsulates his entire mindset. "I haven't varied from the kind of music I do," he explains. "I'm not doing booty shaking music, which I certainly could've done. I'm still doing meaningful music."
However, there is one change after all these years: Lyfe Jennings conveys his message even more clearly. "Ten years later, I feel like I'm more conscious of reality, and I can write about it better," he concludes. "This is a continuation though. I'm in the most positive place I've ever been in. Now, I'm looking at everything like, 'Wow, I'm really going to be able to do this forever'."



YTB Fatt- is a West Memphis, Arkansas born and raised Hip Hop artist.
Growing up with personal hardships, he was in search of an outlet and
found comfort in listening and making music. He used his musical
inspirations such as Yo Gotti, Meek Mill, Moneybag Yo, and DeadEnd
Jizzle to help shape his own unique sound and approach to the rap game.
After being proclaimed as hometown hero, YTB Fatt started sharing his craft with the world in 2018, in an effort to make his voice known outside of the South.
 
In 2022, his music and street credibility caught the attention of Grammy
nominated rapper, Moneybagg Yo, which resulted in him signing YTB Fatt
to his music label, BreadGang. With BreadGang's home base being Miami,
home to famous rappers like Lil Wayne, The City Girls, Rick Ross, Trick
Daddy, and countless others, the future is looking bright, as he surrounds
himself around successful predecessors in one of the new meccas of hip
hop music. YTB Fatt has already caught the attention of top tier music
media outlets such as the Miami New Times, Lyrical Lemonade, Thizzler,
Revolt, and Hot 97.
 
YTB Fatt already exploded on the scene when he shut down 305 with his
star-studded Miami debut put on by his mentor Moneybagg Yo as well as
his new street-buzzing tracks "I Told You That" and "Don't Crash". Fatt stays true to his southern roots with his charm and humility, dedicating himself to his music to make a name for himself among the greats. Setting new goals for himself through his career, he aims to create generational wealth for his family, win a grammy nomination and reach chart topping hits on a global level.

Keith Sweat is the undisputed King of New Jack Swing, the hugely popular and influential merging of melodic R&B with hip-hop’s rhythms and production techniques. Signed to Elektra in 1987, the Harlem-born singer/songwriter/producer released his debut album, Make It Last Forever, to instant acclaim and RIAA three-times platinum certification. Highlighted by the #1 R&B/Hip-Hop hit, “I Want Her,” the album reached #1 on Billboard’s “Top R&B/Hip-Hop Albums” chart – the first of five consecutive albums to do so.

A remarkably prolific artist, Sweat was unstoppable as the ‘90s got underway, dominating the “Top R&B/Hip-Hop Singles” chart with such #1 singles as “Make You Sweat,” “I’ll Give All My Love To You,” and “Keep It Comin’.” As if all that weren’t enough, Sweat discovered the Atlanta-based vocal quintet Silk, for whom he co-wrote and co-produced “Freak Me,” which hit #1 on Billboard’s “Hot 100” in May 1993.

1996 proved a banner year, with the release of Sweat’s self-titled, four-times platinum-certified fifth album. Keith Sweat saw the vocalist joined by a number of guests, including soul legend Ron Isley and his great friend Gerald Levert, with whom he’d later form the supergroup LSG alongside Johnny Gill. What’s more, the album featured Sweat’s biggest crossover hits to date in the platinum-certified, R&B/Hip-Hop #1s, “Nobody (Feat. Athena Cage)” and “Twisted (Feat. Pretty Russ & Kut Klose).”

With a seemingly inexhaustible flow of fresh songs, Sweat remains among the most popular and productive superstars in modern R&B, his unique style and smooth sound still setting the gold standard for urban contemporary soul.

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