If you have ever wondered what Digital Performance Media is all about then Pending Approval's  Episode 10 is the one for you.  Glenda Wynyard and Producer G talk to Media Precinct's Head of Performance Media, Lee Davis, as he masterfully explains the concepts of DCO through to Social Media performance in a down to earth manner that all advertisers can understand. 

For more information or to meet with the team contact Richard Turner via email: rturner@mediaprecinct.com.au

Episode 10: The Digital Low-down with Lee Davis

According to Wikipedia, social influence comprises the ways in which individuals change their behavior to meet the demands of a social environment. It takes many forms and can be seen in conformity, socialization, peer pressure, obedience, leadership, persuasion, sales, and marketing. 

What better way to kick off a discussion than bring in political advertising guru Stuart Gillies, Managing Director of one of the country's most politically influential advertising agencies, Campaign Edge.

Contact details: 
Stuart Gillies - stuart.g@campaignedge.com.au
Glenda Wynyard - gwynyard@mediaprecinct.com.au

Ep 11: Political Advertising with Stuart Gillies

The definition of marketing is the action or business of promoting and selling products or services, including market research and advertising.  Join Konica Minolta's Drew MacKinnon, Producer G, and Media Precinct's Glenda Wynyard as we discuss all things marketing

To contact Drew, https://www.linkedin.com/in/drewmackinnon/
To contact Richard, rturner@mediaprecinct.com.au

Ep 12: B2B Marketing with Drew MacKinnon

Companies should hire a business consultant when they're lacking in-house expertise, in need of a second opinion, or need to audit or restructure their business and operations infrastructure. Unfortunately many leave it too late. 

During the  latest Pending Approval podcast, the Media Precinct team Glenda Wynyard and Producer G talk to business consultant Kylie Murphy. Kylie has some incredible and unique insights into how a business can get the most out of a business consultant, how you go about finding the right person and how they work.

Ep 13: The Importance of Business Consultants with Kylie Murphy

Are marketers missing a trick when it comes to advertising their CSR based initiatives? Pending Approval's Glenda Wynyard thinks so. Join Glenda and Producer G as they interview their first international guest, Future Fit's Martin Rich as he lends his renowned expertise on the matter. 

Martin Rich can be contacted: martin@futurefitbusiness.org
Glenda Wynyard can be contacted: gwynyard@mediaprecinct.com.au or through Richard Turner, rturner@mediaprecinct.com.au

Ep 14: Martin Rich, Climate change and Sustainable Marketing

In this episode, hosts Glenda Wynyard and Gorgia Brewer have the tables turned as friend of the show Prue Carlton makes her debut. Prue asks the questions surrounding the beginning stages of working with an agency, and how a client can get the best out of both media and creative teams. From creativity in COVID to their best briefs, don't miss this special edition of Pending Approval.

Pending Approval

Ep 15: Prue Carlton Turns the Table

Staff are extremely important for any business. Get it right and a business fires up, get it wrong and a business can sizzle out. Management and business owners often struggle to keep up with policies, procedures and office politics. 

Human Tribe's Jess Weiss talks to Pending Approval's Hosts, Glenda Wynyard and Producer G, about navigating the nuances of staff management and motivation.

Get in touch with us! 
The Media Precinct - rturner@mediaprecinct.com.au
Jess and Human Tribe - jessw@humantribe.com.au

Ep 16: The Employment Game with Jess Weiss

Born into a digital age, Generation Alpha is set to revolutionise how young people consume and interact with content. It's never been more important for marketers to understand how social issues and environmental consciousness shape their worldviews.

Join us for the new season of Pending Approval where we discuss all things Generation Alpha with Lauren Gibb from Resolve Content.

Decoding Gen Alpha

This week's Pending Approval has Media Precinct's Glenda Wynyard and Producer G discussing the impact COVID-19 has on content and advertising reactions in Australia.

Episode 7: Considerations for a COVID World

You could be forgiven for thinking that running a podcast is a bit like running an airbnb, particularly with the impending arrival of your first guest. 
You get a few jitters as you anticipate your first guest's arrival. "I was so excited and also super nervous," said first time airbnb host Colleen in an interview. Well I felt exactly the same as we faced down the microphone of our first Pending Approval guest!  
We Are Savvy is an external marketing agency. We're working more and more with hybrid versions of the traditional marketing team and we decided the time was right to talk to Caroline Healy, Founder of We Are Savvy, an external marketing agency. We wanted to learn about what an external marketing agency does, how they operate and to discuss with Caroline what she is seeing impacting businesses in this COVID-19 business environment. 
After listening to what Caroline has to say, if you would like to understand more about what her agency has to offer you can email her at caroline@wearesavvy.com.au 
Hope you enjoy our latest Pending Approval offering! 
#podcast #MediaAgency #Marketing

Caroline Healy and External Marketing Agencies

Episode 8: Caroline Healy and External Marketing Support

Most strategy is, to some level, interacting with or understanding people and their motivations.
Strategists are instinctive by nature and are responsible for finding the most effective way to use a current set of resources. 

Creative strategists are the focus of the latest Pending Approval podcast, our last for 2020. Waqas Tahir leads strategy in the in-culture agency Loud. He is the guy that gets to tell the creatives what to make, what insight to use and why.

And it wouldn't be a final podcast of the year without discussing the odd Christmas ad. Particularly when a terrific Christmas campaign has been marred by racist backlash.

Episode 9: A Conversation with Waqas Tahir

Pending Approval is a podcast that talks about advertising, media, industry trends and anything else that strategist, Jack Geraghty and host, Glenda Wynyard, want to talk about. Simply put ... it is advertising and marketing from the inside out!

Decoding Gen Alpha

Pending Approval

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