Most startups fail. But many of those failures are preventable.&#160; The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as&#160;an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively.&#160; Inspired by lessons from lean manufacturing, it relies on &ldquo;validated learning,&rdquo; rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it&rsquo;s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever. Available for purchase at: <a href="http://phobos.apple.com/WebObjects/MZSearch.woa/wa/advancedSearch?term=The+Lean+Startup&entity=audiobook&at=11l3IH&ct=The+Lean+Startup-DN-1-9780307939845">Apple - Audiobook (Downloadable format)</a><a href="http://www.qksrv.net/click-2665379-10273919?url=http://www.audible.com/search?advsearchKeywords=The+Lean+Startup+Eric+Ries&source_code=COMA0213WS031709&SID=The+Lean+Startup-DN-1-9780307939845">Audible - Audiobook (Downloadable format)</a><a href="http://www.tkqlhce.com/click-2665379-11117375?SID=The+Lean+Startup-DN-1-9780307939845&url=http://www.audiobooks.com/search/book/The+Lean+Startup">audiobooks.com - Audiobook (Downloadable format)</a><a href="http://www.downpour.com/catalogsearch/result/?q=The+Lean+Startup">downpour - Audiobook (Downloadable format)</a><a href="http://www.qksrv.net/click-2665379-10273919?SID=The+Lean+Startup-DN-1-9780307939845&url=http://www.emusic.com/listen/#/search/book/The+Lean+Startup">eMusic - Audiobook (Downloadable format)</a>

The Lean Startup by Eric Ries, read by Eric Ries

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The Lean Startup by Eric Ries, read by Eric Ries

PRH Audio