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Anthony Robbins - Awaken The Giant Within

Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”
 
In this indispensable guide, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits.Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)–the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick. [Amazon US]

Made to Stick by Chip Heath & Dan Heath

Mark Twain once observed, &#8220;A lie can get halfway around the world before the truth can even get its boots on.&#8221; His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas&#8211;business people, teachers, politicians, journalists, and others&#8211;struggle to make their ideas &#8220;stick.&#8221; Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the &#8220;human scale principle,&#8221; using the &#8220;Velcro Theory of Memory,&#8221; and creating &#8220;curiosity gaps.&#8221; In this indispensable guide, we discover that sticky messages of all kinds&#8211;from the infamous &#8220;kidney theft ring&#8221; hoax to a coach&#8217;s lessons on sportsmanship to a vision for a new product at Sony&#8211;draw their power from the same six traits. Made to Stick is a book that will transform the way you communicate ideas. It&#8217;s a fast-paced tour of success stories (and failures)&#8211;the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of &#8220;the Mother Teresa Effect&#8221;; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas&#8211;and tells us how we can apply these rules to making our own messages stick. Available for purchase at: <a href="http://phobos.apple.com/WebObjects/MZSearch.woa/wa/advancedSearch?term=Made+to+Stick&entity=audiobook&at=11l3IH&ct=Made+to+Stick-DN-1-9780739341353">Apple - Audiobook (Downloadable format)</a><a href="http://www.qksrv.net/click-2665379-10273919?url=http://www.audible.com/search?advsearchKeywords=Made+to+Stick+Chip+Heath+%26+Dan+Heath&source_code=COMA0213WS031709&SID=Made+to+Stick-DN-1-9780739341353">Audible - Audiobook (Downloadable format)</a><a href="http://www.tkqlhce.com/click-2665379-11117375?SID=Made+to+Stick-DN-1-9780739341353&url=http://www.audiobooks.com/search/book/Made+to+Stick">audiobooks.com - Audiobook (Downloadable format)</a><a href="http://www.downpour.com/catalogsearch/result/?q=Made+to+Stick">downpour - Audiobook (Downloadable format)</a><a href="http://www.qksrv.net/click-2665379-10273919?SID=Made+to+Stick-DN-1-9780739341353&url=http://www.emusic.com/listen/#/search/book/Made+to+Stick">eMusic - Audiobook (Downloadable format)</a><a href="http://www.amazon.com/gp/product/B00GPS1136?tag=pgus-20">Amazon - Audiobook (CD format)</a><a href="http://search.barnesandnoble.com/booksearch/isbnInquiry.asp?ISBSRC=Y&ISBN=9780739341346&cm_mmc=Random%20House-_Made+to+Stick-CD-1-9780739341346-_-Made+to+Stick-CD-1-9780739341346-_-Made+to+Stick">Barnes & Noble - Audiobook (CD format)</a><a href="http://www.tkqlhce.com/click-2665379-10876509?SID=Made+to+Stick-CD-1-9780739341346&url=http://www.booksamillion.com/p/Made+to+Stick/Chip+Heath+%26+Dan+Heath/9780739341346">Books A Million - Audiobook (CD format)</a><a href="http://www.indiebound.org/book/9780739341346?aff=PenguinGroupUS">IndieBound - Audiobook (CD format)</a><a href="http://www.powells.com/biblio/9780739341346?utm_source=randomhouse&utm_campaign=randomhouse&utm_content=Made+to+Stick-CD-1-9780739341346">Powell's - Audiobook (CD format)</a><a href="http://linksynergy.walmart.com/fs-bin/click?id=VD9*lkiWNd8&subid=&offerid=183959.1&type=10&tmpid=273&u1=Made+to+Stick-CD-1-9780739341346&RD_PARM1=http%3A%2F%2Fwww.walmart.com%2Fsearch%2Fsearch-ng.do%3F&RD_PARM2=search_query%3D9780739341346%2526ic%3D16_0%2526Find%3DFind%2526search_constraint%3D3920">Walmart - Audiobook (CD format)</a>

Made to Stick by Chip Heath, Dan Heath, read by Charles Kahlenberg

"My book, READING WITH PATRICK, is about a student of mine named Patrick, and this remarkable literary and intellectual awakening we experienced together in a county jail in Arkansas. He was a student in my class who was incredibly bright, really quiet, and just had trouble coming to school. I really encouraged him to come to school to write and to read and we had this incredible year together where he improved incredibly. Three years after this, I’ve left Arkansas—it’s a place where a lot of people leave—I agonize about it, I decide to go to law school. My parents are like, “what the heck are you doing in Arkansas?” Three years later, I’m in law school and I find out from a friend that Patrick had gotten into a fight and killed someone. I was totally devastated. I was shocked. I went back to Arkansas to visit him in county jail and I discovered that his reading skills had regressed. They were worse when I first met him in the eighth grade, and it’s because he had dropped out of school the year after I left the Delta. The heart of the book is really about us reading together in jail for seven months while we’re waiting for his trial, and about the incredible agility and the power of reading together and writing together. And it’s also about me grappling with my own failures and trying to think about the legacy of racism and poverty in the Mississippi Delta."

S2 E62: Michelle Kuo, Author of Reading with Patrick

"What inspired me to write MEDITATE WITH ME: A Step-by-Step Mindfulness Journey was I wanted kids to have a way to slow down. I wanted to give kids a beloved book that they could connect to, that they could interact with, practices that were easy for them, a way to feel their breath in their body, a way to slow down when they need it, and a way to really calm themselves…a way to sort of start practicing self-soothing techniques that they’ll really need throughout their entire lives."

S2 E63: Mariam Gates, Author of Meditate With Me

The classic on the universal laws of business success, completely revised and updated for today's leaders Completely rewritten for today&rsquo;s business world, What the CEO Wants You to Know, expanded and updated, written by bestselling author Ram Charan, describes the fundamentals behind every business, from street vendors in Mumbai, to Fortune 500 companies. Drawing on stories from Uber, Amazon, Apple, Toyota, Netflix, Lyft, The Limited, Walmart, GE and Starbucks, Charan, in the most accessible language imaginable, explains the ins and outs of how companies work, from gross revenue and operating costs, to inventory and cash flow, from turnover, profits and margins, to return on capital and accounts payable and receivable, from product quality to sales.&#160; A classic in the business literature, with hundreds of thousands of copies in print, this short and engaging book is like a miniature MBA course between covers. For everyone who wants to master and understand the levers that drive a successful business, What the CEO Wants You to Know is the perfect answer.

What the CEO Wants You To Know, Expanded and Updated by Ram Charan, read by David H. Lawrence XVII

"I was inspired to write this book, UNLEASHING THE INNOVATORS, because I love big companies, I worked in one for 25 years, and in my consulting practice, company after company I meet is struggling with culture change, and revitalization, and growth, and energy, and risk and dealing with fear of failure. And many of them were using startups to try to kind of put new energy into the company. And yet, I didn’t think there was a playbook for that."

S2 E65: Jim Stengel, Author of Unleashing the Innovators

"My book THE FOUR TENDENCIES is about a personality framework that I’ve identified called the Four Tendencies that divides all of humanity into four types: Upholder, Questioner, Obliger, and Rebel. I got my first insight into this framework when I had lunch with a friend and she said something that got me obsessed with this question of personality types. She said, 'I know I would be happier if I would go running, and when I was in high school I was on the track team and I never missed track practice, so why can’t I go running now?' And I thought, 'Well, why? It’s the same person, the same behavior, at that time it was effortless but now she can’t do it. What’s going on?' My determination to figure out the answer to that question, in the end, led me to write a whole book, called THE FOUR TENDENCIES."

S2 E66: Gretchen Rubin, Author of The Four Tendencies

"I think that I realized there were a lot of stories and ideas that didn’t really make sense to talk about on stage in a stand-up context because they were just too embarrassing, or not funny enough, or just too personal, and I couldn’t figure out a way to perform them live. And so I started writing them down and they just sat in this document, and I just hoped one day I’d get brave enough to do it or smart enough to figure out how to do them on stage, and I just couldn’t. People kept suggesting I write a book and I always just felt like, 'Oh God, that’s something you do when you have a long life.' I just didn’t feel like I had enough to offer, and then I thought, “Oh, maybe I should do all those stories that I've never figured out how to tell on stage. Maybe they’re a book.' And I started looking at them and I was like, “Wow this stuff’s embarrassing, I’m never gonna be able to say this in front of people.' So I just gave up on that ever happening and I started turning it into a book.  And then to get through it I had to get an intention together, I had to get a mantra together and I was like, 'Okay, I’m gonna write the book that I wish had been available to me when I was 18. I wanna write a bible for people who want to grow and feel better about their awful choices.'"

S2 E70: Whitney Cummings, Author of I'm Fine...and Other Lies

"My book, SO MUCH I WANT TO TELL YOU: Letters to My Little Sister, is a collection of essays and lessons that I’ve learned over the past decade since her suicide in 2007."

S2 E72: Anna Akana, Author of So Much I Want to Tell You

"I had been working in the single-mom space through my blog and podcast, and speaking and media engagements, for more than five years. I was raised by a single mom, I became a single mom, and I had a lot of initial shame around being a single mom. And, you know what? It happens to suit me really well. And I found myself relaxing into this time that I’m in and finding all these women—there’s ten million single moms in our country, millions worldwide, and these women have nothing to be ashamed about. I’m meeting incredible women every day that are doing incredible things—in business, in their communities, with their families—and I wanted to reach out to them. And I wanted to inspire the women that aren’t quite there yet."

S2 E75: Emma Johnson, Author of The Kickass Single Mom

"I wrote this book, AN AMERICAN FAMILY, to tell the story of my family’s immigration to the United States. But behind all this, the American values that inspired me to decide to come to the United States and then make it a home."

S2 E76: Khizr Khan, Author of American Family

"PLAYING WITH FIRE is set in the 1968 presidential campaign, but the book is about nothing less than life and death, because that's what was at stake in the 1968 presidential campaign."

S2 E78: Lawrence O'Donnell, Author of Playing With Fire

"In this New Year, you might want to try meditation. Some of you may have wondered about the benefits, stress reduction, lowering of anxiety, helping you cope more efficiently, be less frustrated, less addicted in your behavior. The most important thing from the beginning is not to turn it into another self-improvement project. Meditation can be useful if you don’t expect too much from it. So let me guide you a little bit into the way I think about it."

S3 E01: Mark Epstein, Author of Advice Not Given

Kenneth Blanchard's LEADERSHIP PILL narrated by Walter Bobbie.

Leadership Pill by Ken Blanchard

Penguin Random House Audio is the market leader for adult and children's audiobook publishing. Follow us on Twitter @PRHAudio.

What the CEO Wants You To Know, Expanded and Updated by Ram Charan, read by David H. Lawrence XVII

PRH Audio

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