Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?

Because in business it doesn't matter what you do, it matters why you do it.

Start With Why, written and read by Simon Sinek

Penguin Books publishes blockbusting, prize-winning, celebrated, controversial, heart-warming, thought-provoking and inspiring books by a range of authors from Ali Smith to Zadie Smith, Jeremy Clarkson to Jeremy Paxman and Jamie Oliver to Oliver Goldsmith.

Start With Why, written and read by Simon Sinek

Penguin Books UK