awful vocals covered up with effects, i'm sure i pioneered this approach. 

Lastnight2

Trainwreck

Softly

Easy

Alyosha

8:59

Sun don't shine

Listen as Rhea Allen CEO of Peppershock Media talks about marketing needs assessments. In this podcast, you will learn what a marketing needs assessment is and why you need one. Take a listen!

Podcast notes:
•	What is a Marketing Needs Assessment? – 1:29
•	All entities including Non-Profits need an assessment - 2:23
•	Needs assessment process - 3:27
•	Examples of what a marketing needs assessment can uncover – 5:10
•	SWOT analysis -6:24
•	Surveys, Interviews, and Focus Groups- 6:36
•	Data Interpretation – 7:20
•	Summarized analysis of our findings- 7:45
•	The importance of a third party analysis – 8:20
•	Example of how to use the data to provide opportunities - 8:48
•	Identifying your strengths and weakness to help set your goals - 10:18
•	Identify your primary target audience through an Empathy Map – 11:00   
•	Top of mind awareness - 12:15
•	Surveying your current customers and use them as examples– 13:21
•	Bleach analogy – 14:24
•	Identify your objectives – 15:43
•	Tactics for reaching your audience - 16:02
•	Setting the stage for customer acquisition costs/lifetime value - 16:41
•	Is your strategy working or do you need a course correction? – 16:54
•	Marketing automation and tracking - 17:35
•	Helping you think through your strategy and tactics - 18:34
•	Implementation process, how we can help - 19:55
•	Prioritizing 21:12
•	Other resources – 22:35

Marketing Needs Assessment with Rhea Allen | Marketing Expedition Podcast — Episode 11

Burning hour

Charlie the dog

Wages of sin

Peppershock Media President and CEO Rhea Allen is bringing her marketing expertise to the microphone! Listen in as Rhea interviews special guests, discusses trending marketing topics, and most importantly, teaches you how to build your brand and your bottom line.

Find and subscribe to the Marketing Expedition Podcast on your preferred platform below!

Marketing Needs Assessment with Rhea Allen | Marketing Expedition Podcast — Episode 11

Marketing Expedition Podcast

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