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“It's like finding your roots, getting in touch with your old self and that hunger you had when you first started, the energy that made the world fall in love with Lil Herb,” says G Herbo of his new project, Lil Herb. Named after the moniker he broke through with 15 years ago, it’s both an album and a time machine. After helping invent and globalize Chicago drill, launching the Swervin Through Stress nonprofit, and scoring his biggest hit “Went Legit” off his 2024 mixtape Greatest Rapper Alive (13M direct-to-fan streams), Herbo is now reaching back and looking forward. He recorded 100 songs over a year, revisited old favorites, and returned to Chicago studios with his day-ones. The result blends soulful No I.D.-crafted hip hop, menacing drill, and a rare Wyclef Jean feature—plus a reunion with the late Juice WRLD.  “I'm at the finish line… I'm in full control of my destiny now. I've finished the marathon I started when I was 16, when I was Lil Herb.”

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Raised on the South Side of Chicago, Vic rose to public awareness as a member of the eclectic hip-hop band Kids These Days and founder of the Chicago collective SAVEMONEY alongside Chance The Rapper and other local upstarts Joey Purp and Peter CottonTale. His solo debut mixtape INNANETAPE dropped in 2013, igniting immediate accolades (including a spot on the XXL Freshman cover in 2014), and a fortuitous introduction to Jay Z that led to a record deal with Roc Nation. Mensa went on to help Kanye West pen his esoteric song “Wolves” from The Life of Pablo, drop three critically acclaimed EPs (2016’s There’s A Lot Going On, 2018’s Hooligans, and 2020’s V TAPE) and his debut full length The Autobiography (2017), as well as furthering social causes in his hometown through his nonprofit SAVEMONEYSAVELIFE. In both music and his social activism, Vic challenges the American system responsible for a history of overcriminalization, racial injustice, and issues that affect the lives of people in underserved communities, while showcasing profound levels of consciousness and self-reflection.

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