In this episode of the Pharmacy View Podcast, host Scott Carpenter, EVBC is joined by Sarah Rendell, Head of Marketing and Communications, Peak Strategies (WA) Pty Ltd. Listen in as the two of them talk about the need for marketing in the Pharmaceutical Industry and how teams need to be leveraged to deliver results. 
Sarah, in their own words, is a lover of all things social media. Having planned their own wedding solely based on Instagram research, Sarah is a strong advocate when it comes to leveraging the access and benefits of the same. 
Sarah joined Peak Strategies six years ago and was initially brought into the team for internal marketing. But soon the role evolved into providing consulting to the company’s clients and helping Pharmacists have a meaningful business that they are passionate about through the use of various forms of digital media and traditional marketing as a part of the overall business strategy. 
Adding further to what Peak Strategies does, Sarah shares how they started by providing the whole accounting suite for Pharmacies and this has now evolved to include a great deal of consulting—from marketing consulting to business and finance consulting. 
Sarah believes that a good marketing strategy has an all-encompassing plan as it combines traditional forms of marketing with digital marketing. Their advice is: 
•	Have 3rd party specialized consultants help and guide you in your marketing, just as you are a Pharmacist who specializes in patient healthcare. 
•	But as a Pharmacy owner oversee what is going on as you know the most about the customers and patients that are entering your Pharmacy
•	Ensure that all of your marketing strategies are impactful and very similar to what you are already doing at the store level because that impacts the customer experience.
When Sarah and the team at Peak Strategies help customers, they want the customers to understand that the process is very collaborative. The team that works within the Pharmacy is already marketing day in and day out simply by the virtue of doing what they do to serve the customers. The goal of a marketing strategy is to aid that process and add value by driving more traffic in from outside the four walls of the Pharmacy. No longer does just having an ‘Open’ sign at the entrance work—Pharmacists need to showcase why people need to come and pay for their products and services. This is where Sarah believes external consultants come in. Their advice is that Pharmacists need to engage and work with someone who:
•	Understands the industry
•	Understands business-to-consumer marketing
•	Fills the gaps in delivery with their expertise 
The goal should be to ensure that the marketing strategy thus developed aligns with:
•	What the customers want and what they see value in
•	What you are passionate about as a Pharmacy owner
Sarah emphasizes that the team is a Pharmacy owner’s number one marketing asset and that they need to be engaged in whatever marketing is done—both digital and traditional. Saying that most purchasing decisions are made before stepping out of the house, Sarah talks about the increasing importance of digital communication. Having said that, here are the nuggets of wisdom:
•	Have a digital presence
•	Focus on at least two channels
•	Have a localized marketing strategy
•	Be consistent with your content (at least three times a week)
Sarah helps each client build a 12-month marketing strategy and for the first three months of that, they conduct a short course for onboarding so clients can get the help they need to come up with their own marketing plan. What the team at Peak Strategies does is help with implementation. 
Sarah emphasizes that Pharmacy owners need to capitalize on the trust they have in the community and be bold with the use of digital marketing so that more and more people understand what products and services are available in their local Pharmacy.

Ep 64 Leverage Your Pharmacy Team to Meet Marketing Goals

When You Grow People, You Grow Business
In this episode of Pharmacy View Podcast’s Pharmacy Career, Resource & Training, host, Kavita Nadan, Pharmacist, and Founder at Locumate, is joined by Chantelle Turner, a Pharmacist Leadership and Business Coach at TURN Pharmacy Leadership. The two talk about the importance of being self-aware to help oneself and others in the community, the need to develop high-performance culture, and how emotional intelligence and authenticity will be at the core of Pharmacies of the future. 
Chantelle, as both a Pharmacist and a Pharmacist Leadership Coach, wants to help people grow their leadership skills to become more confident, positive, and resilient for themselves and for others in the community. Chantelle reminisces that there were two important factors that encouraged them to pursue coaching for Pharmacists:
•	One, Chantelle started in the Pharmacy at a young age and for people to take them seriously they needed to gain trust from their team and also the community. Chantelle found that leadership skills and being able to communicate effectively was at the core of that. 
•	Secondly, when Chantelle got a Pharmacy Manager’s job they realized that even though the store was doing fairly well, there was a level of disengagement in the team members. Chantelle’s leadership coaching was meant to help do away with that sense of disengagement.
Overall, what Chantelle came to understand pretty early on was that the problem did not lie with the technical skills in the Pharmacies but in the life skills of the people who were running the Pharmacies. It had more to do lack of trust, confidence, self-worth, and the intrinsic belief that they could do something more than what they were already doing. Chantelle then realized that by helping Pharmacists they were able to create a ripple effect as those Pharmacists would then show up and communicate with others and teach them how they could positively influence themselves and the people around them. 
Those coaching, Chantelle has been able to help people get out of their own way and tap into what they already know to make the difference in themselves, their workplaces and their communities. 
Chantelle leans in heavily on the importance of being emotionally intelligent and self-aware as a Pharmacist. Being self-aware helps with taking control of how one wants to show up in the society as opposed to being on the backfoot and only ever reacting to whatever is in front. 
Talking about the values that guide Turn Pharmacy Leadership, Chantelle emphasizes how the business is an extension of who they are as a person. And so, the values are:
•	Mastery
•	Growth
And they explain how TURN is an acronym for TRUST, UPSKILL, REIGNITE, NURTURE—all of which underpin their virtues. Chantelle adds how it is about both technical as well as life skills because when you grow people, you grow business. 
Moving on to learnings, Chantelle emphasizes the following as being the forerunners:
•	Trust the process (you are where you need to be)
•	Focus on internal wins and external wins will follow
Chantelle furthers the role that mentors and coaches play in lives of people. These people are needed to help us step out of our comfort zones and look at things from a different viewpoint. They even call a coach a mirror—a neutral surface that not only reflects and highlights the parts that we are not seeing but also those that we are choosing to ignore. As they rightfully say, coaching is not about massive epiphanies but instead about making small changes. 
When asked about the Pharmacist of the future, Chantelle highlights that they need to have the following skills:
•	Emotional intelligence
•	Authenticity
Chantelle’s lifelong mission remains to connect with anyone and everyone in the Pharmaceutical Industry and help them become emotionally intelligent, confident, positive, and resilient by imparting them the needed knowledge and tools.

Ep 65 Chantelle Turner With Kavita Nadan

In this episode of the Pharmacy View Podcast, host Scott Carpenter, EVBC talks to John Thornett, Owner, Peak Strategies (WA) Pty Ltd, a Chartered Accountant, and a Pharmacy Expert. Listen to the episode to learn about how the qualified and professional team at Peak Strategies has been helping Pharmacy owners across Australia.  
Having started off as a Chartered Accountant, John recounts the story of how Peak Strategies came into being and how its entire client base now consists of Community Pharmacies. When describing over 25 years of work with Community Pharmacies, John says, “When you love what you do, it fills your soul with so much joy.” Furthering why they enjoy working in the industry, they quote these reasons:
•	First on the list for John are the people in the industry who are wonderful and have so much to offer
•	Second reason is being able to specialize and have a niche. John understands what the pain points are for Pharmacy Owners because of having put in so much time to understand the industry and business as a whole. John adds that with the level of knowledge, they can provide more value to the clients and have increased abilities to help people. Pharmacy is a unique beast and having the level of knowledge that John and his team have is reassuring from the client’s perspective. 
John then compares Community Pharmacies during and post Covid. When Covid hit, Community Pharmacy’s reputation really grew as they were open and accessible all the time. In Western Australia, the closing of borders meant more and more people went to their Community Pharmacies. While good money was made, it was exhausting. John then raises some pertinent concerns about Pharmacies in 2023:
•	While 2021/2022 was good for Pharmacy business across the board, things have changed in 2023 as we live in a different world now. 
•	Family purses have been tightened because of inflation and higher interest rates. What does it mean for Pharmacies moving forward?
•	What will happen to the market for buying a Pharmacy? It won’t be the same as it was in 2022.
•	Pharmacy owners are exhausted and you can’t find a Pharmacist for the love of money.
•	What revenue opportunities were missed in the lack of resources?
•	Changes in margins owing to wages, stock-piling, and lease renewals.
Pointing out the aforementioned challenges and opportunities in the industry, John then goes on to talk about how busy Peak Strategies has been with the following:
•	A lot of work in the Validation space
•	Work with owners in the marketing space
•	Pharmacy Mastermind Program to help owners have a profitable and sustainable business
•	A lot of work in the Partner space for first-time owners looking to be Junior Partners
•	Podcasts 
•	Content-driven website
To John, everything comes down to helping people. And they believe that technology can aid the process through the automation of repetitive tasks. This needs to be done so that people can focus on what people are good at—human interaction.

Ep 66 John Thornett - Automate the Repetitive with Technology

In this episode of the Pharmacy View Podcast, host Scott Carpenter, EVBC talks to Jenny Kirschner, Founder of Pharmacy Addressing Loneliness and Social-isolation (PALS) and National Health Services Pharmacist with a major Australian Pharmacy Group. With over 20 years of experience in the healthcare and pharmacy sector, Jenny brings much-needed insight into the overarching problem that loneliness has become, especially in the post Pandemic world, and talks about PALS, the first international network of individuals and organizations across the pharmacy industry that are passionate about addressing loneliness and social isolation to further improve the health outcomes of their patients and the wider community.
Jenny has had a colorful career in Pharmacy, having started off in Retail Pharmacy and then moving on to working in Hospital Pharmacy and as a Clinical Pharmacist. Jenny has also worked as a health coach for lifestyle modification programs and is also a National Health Services Pharmacist delivering impactful and innovative health programs. All of this, in addition to being the founder of PALS. Jenny strongly believes that as Pharmacists, there is a need to develop skills to engage with people in a way that they are understood and helped, and motivated to change. 
If working across various roles in Pharmaceutical Industry wasn’t enough, Jenny also ventured into selling raw organic chocolates and organizing day dance parties for mothers. Jenny says that bringing people together in various ways has helped emphasize the importance of how social connections can help improve people’s health and well-being. 
Having researched the topic of loneliness for over a decade with an interest that really stemmed from Jenny’s personal experience, and then having lived through the Covid pandemic, they realized that there wasn’t enough understanding of what impact loneliness could have on the well-being of individuals and communities. What they realized was that Pharmacies, be it Hospital Pharmacies or Community Pharmacies, are critical access points to patients and it is Pharmacists’ professional responsibility to start to upskill themselves and learn about the signs of loneliness so they can start to recognize it in our patients and respond. So, Jenny formed PALS to:
1.	Make the whole Pharmacy Industry understand what loneliness is 
2.	Ensure that Pharmacists understand that this is their responsibility as part of being a lifestyle Pharmacist
Backed by research, Jenny says how loneliness can increase the risk of premature deaths by 26% and how a third of Australians report suffering from loneliness. In fact, Vivek Murthy compares loneliness to the Opioid Epidemic and the Obesity Crisis in the US. Jenny says that we aren’t talking about loneliness enough and that is exactly the problem PALS looks forward to solving. 
Further, Jenny adds how loneliness doesn’t just affect the elderly and that there is a loneliness to be experienced even in the workplace. Jenny hopes that PALS can serve as an educational tool in the first instance to make people look at the evidence and research to understand what loneliness is and start to embed screening tools and get referral pathways to different initiatives. When talking about technology, Jenny highlights the evolving nature of technology and how with that will change the ways in which people connect with one another.

Note: Loneliness is a crisis and if you want to understand what it is, how it will impact your well-being, or simply want to help someone who is lonely, connect with Jenny. (The links are provided at the end of the show notes)

Ep 67 Jenny Kirschner

In this episode of Pharmacy View Podcast’s Pharmacy Career, Resource & Training, host, Kavita Nadan, Pharmacist, and Founder at Locumate, is joined by Kevin Ou, Manager of Training Delivery, and Assessment at the Pharmaceutical Society of Australia (PSA). Kevin is a practicing Pharmacist with a diverse background in clinical education, policy development, and program implementation, and in this episode, they talk about their journey in the industry, the learnings along the way, and what young and upcoming Pharmacists need so that they can better the profession as a whole. 
In their own words, Kevin is a proud practicing Pharmacist and what excites them about the industry is being able to bring science and evidence into education and training products to be able to upskill the industry as a whole. Kevin is also a mental health advocate and brings mental health-related training to the Pharmaceutical industry. Talking about their early days, Kevin shares how they started out thinking they would become a Hospital Pharmacist only to meet some really amazing people and fall in love with Community Pharmacy along the way. Kevin finds being able to impact people’s health in the community as being rewarding. 
Then Kevin went on to work at PSA. At PAS, combining their frontline experience as a Pharmacist with their deep understanding of the wider healthcare system, Kevin is able to design, develop and deliver training and assessment strategies. When asked about what their top pieces of advice would be for anyone wearing multiple hats at work as they do, Kevin shares the following:
1.	Be open-minded
Being a Pharmacist is an evolving profession. There are so many opportunities out there and one needs to be open-minded to explore those.

2.	Bite off more than you can chew, and then chew like mad
Kevin borrows this advice from PSA’s National President, Dr. Fei Sim. Positive affirmations and visualizing success can be helpful in leveraging opportunities and resources.

3.	Find a mentor
Kevin believes that mentors can be both official and unofficial and we can all benefit from having mentors in our careers. Mentors can help you master your craft, provide feedback and give you a new perspective, advocate for your cause, and be willing to collaborate with you, among many other things. 
And when asked about what they have learned along their journey, Kevin was quick to share the following:
1.	Trust yourself
2.	Celebrate your wins
And here’s what Kevin has for those looking to become Pharmacists after their year of internship:
1.	Be kind to yourself
2.	Give yourself time to settle into your new environment
3.	Get to know your colleagues
4.	Develop and follow a training plan
5.	Build a good support network
6.	Don’t be afraid to ask for help
7.	Seek feedback
8.	Invest in a comfy pair of shoes (quite literally!)
Drawing back to PSA, Kevin highlights how PSA exists for all Pharmacists, regardless of where they practice and what their roles are. PSA can help Pharmacists stay up to date with industry knowledge, what’s happening in the profession, and what opportunities are available. Adding to that, PSA also helps Pharmacists network with like-minded Pharmacists. 
Kevin says how these are exciting times to be a Pharmacist. Kevin elaborates how COVID has really helped bring attention to the positive impact that Pharmacists can make on healthcare. There are opportunities and in the coming days, Pharmacists will have much bigger roles to play in patients’ healthcare teams across a variety of settings: community, hospital, general practice, aged care, and aboriginal community-controlled health services. 
Kevin wants to keep the momentum going and sees their role flourishing in their new environment. They want to diversify their experiences and have the courage to keep trying new things in the days to come. In a time when change is the only constant, Kevin wants to continue being comfortable with change.

EP 68 It’s An Exciting Time to be a Pharmacist!

In this episode of Pharmacy View Podcast’s Pharmacy Career, Resource & Training, host, Kavita Nadan, Pharmacist, and Founder at Locumate, is joined by  Max Mito, the Co-Founder / CEO at StrongRoom AI and Dr Craig Nossel, Chief Executive Officer, Carenomix & Co-founder, Evia Health. Listen in as the conversation takes us through how both Max and Craig met to how, along with their team, they have changed the game with innovative tech and medication management to a future that holds much more promise. 
Max talks about being with StrongRoom AI their whole professional life, having co-founded it with Christopher Durre. Craig, on the other hand, started with a dream to specialize in paediatrics to ending up as the head of Vitality Wellness, an incentive-based global wellness company. Craig who strongly believes that no meeting should be turned down met Max and the rest, as they say, is history. 
When asked about what has made StrongRoom AI successful, Max attributes it to:
1.	Having started young and having had the patience to work through the problems
2.	Working with different mentors
3.	Being supported by the wider community
4.	Finding and working with the right people
Answering the same question, Craig credits the success to 
1.	People
2.	Purpose
3.	Process
Talking about how StrongRoom AI works to support Pharmacists to strengthen the Health Care System, both Max and Craig emphasise the need for data literacy among the Pharmacists so that people are active and not reactive participants in the change process. Their tool is designed to provide additional data in an easy to understand way so that it then aids the understanding of trends. In simple term, their tool analyses all the data within any Pharmacy; it is a dynamic solution so that Pharmacists understand what they have and where the opportunities lie. The tool is also customer centric as it makes more services readily available to the community and helps access the otherwise underserved client base.
Furthering how users can access it, Max explains the pretty straight-forward system:
1.	An existing StrongRoom customer can simply activate the module then and there. They will also get a trainer.
2.	If you are not using StrongRoom AI already, a desktop version of the module can be installed in your Pharmacy. Additionally, there is a cloud version that can be accessed.
3.	If you have branch offices, there’s a head office view that allows you to consolidate all data and set some benchmarks across your branch offices.
Essentially the module draws data from all relevant sources and helps identify what areas need more focus and why, among endless other uses. So long as the users are open to learning and improving, they would be empowered and proactive in dealing with problems much more efficiently than done currently.
Craig says how it is an exciting time for the Pharmaceutical industry and they are thrilled to be playing in the space. They believe that technology providers and companies can play a critical role in bringing about a lot of positive change so long as they understand their clients’ needs. They emphasize the need for data literacy and customer engagement as being key to making the needed impact.
When asked about their advice for new entrants to the industry, Max says
1.	Be tenacious and disciplined 
2.	Be creative and open-minded
3.	Always stay humble
Answering the same question, Craig adds:
1.	Age should not be a barrier, on either extreme
2.	Be passionate about whatever you do
3.	Surround yourself with the right people
4.	Do your homework; there is no short-cut to success

Episode 69 Managing Health Outcomes with StrongRoom AI

Ep 70 There's No Middle Ground when Facing Challenges in Pharmacy

In this episode of Pharmacy View Podcast’s Pharmacy Career, Resource & Training stream, host Kavita Nadan, Pharmacist and Founder at Locumate, is joined by Kay Dunkley, Executive Officer (Part-time), Pharmacists’ Support Service (PSS) and Doctor Wellbeing Consultant (Part-time), AMA Victoria. Kay, also an accredited Pharmacist, received the PSA Symbion Pharmacist of the Year 2020 and PSA Victorian Pharmacist Excellence Award 2019 and is passionate about the health and well-being of healthcare professionals. Listen to this podcast episode as Kavita and Kay take you through Kay’s fantastic career in the industry, the changes that have come about in the years since their early days, and how they keep their passion alive while keeping up with demanding work.
It was the final year of college, and Kay wasn’t sure of the career they wanted to pursue. A career in Pharmacy was their last-minute choice, they say. And aren’t we all glad that the choice was made? In Pharmacy, they saw a perfect blend of science and health, and after having worked with inspiring people through their initial days in Hospital Pharmacy, Kay came to realize the immense love they had for the profession. Kay loved being a part of the healthcare team and enjoyed interacting with patients, doctors, nurses, and other allied health professionals. Over the decades, Kay moved up the ladder in the industry and worked with various hospitals and healthcare professionals. Now, Kay works with the Pharmacists’ Support Service (PSS) and AMA Victoria.
When asked what prompted them to work in the mental health and well-being space for health professionals, Kay says the impetus comes through their own experiences and exposure in the industry. They emphasize that there is a real need for support for health professionals. Pharmacy is a busy space where professionals are often required to do multiple things simultaneously while ensuring everything is done right. Many professionals, especially those new to the profession, struggle to keep up with the demands and undergo immense distress. As someone who has experienced this themselves and has seen/heard stories of other professionals, Kay is passionate about ensuring their well-being by giving them the skills to manage and get through difficult situations. 
Furthering, Kay adds that owners can help their staff members by building healthy relationships and communicating with them—by making them feel that they are being listened to and cared for. Being able to look after the staff makes them feel valued, and when people feel valued, it makes a massive difference in how people feel about coming to work. And Kay believes that addressing systemic workplace issues is essential.
Kay also underlines how it is vital for everyone to check in with themselves and know how they are feeling. Everyone must acknowledge that we are all humans and have emotions. To quote Kay, “We are human. We need to recognize and show our emotions and be willing to address those emotions, acknowledge that we're feeling sad or angry or grieving. It's really important to be tuned into ourselves. And, some evidence shows that emotional intelligence reduces the likelihood of burnout.” What happens in our personal life affects our work, and if we want to do better work, we need to address the underlying issues that cause us discomfort.
Talking about their work with PSS, Kay doesn’t shy away from crediting volunteers for all their fantastic work nationwide. The focus of the service is that PSS provides support, empowerment & information provision rather than advice.  In supporting pharmacists, PSS aims to benefit the public by ensuring that Pharmacists maintain their health and well-being to provide an appropriate level of service to the Australian community.

Ep 71 Importance of Ensuring the Mental Well-being of Health Professionals

In this episode of Pharmacy View Podcast’s Pharmacy Career, Resource & Training stream, host Kavita Nadan, Pharmacist and Founder at Locumate, talks to her mentor, Michael Gray, Manager of Prime Pharmacy Group. In addition to being an experienced director and manager with a demonstrated history of working in the retail Pharmacy industry, Michael also holds a law degree. Listen to the episode as Michael talks about the changing trends in the Australian Pharmaceutical Industry, independent contractors and their superannuation, the shift in pharmacy ownership, and their drive to help budding entrepreneurs. 
Having learned the value of a strong work ethic from their parents at an early age, Michael started work at 15—sold photographic equipment, had a short career as a photographer at a local newspaper, traveled overseas, went to Pharmacy College at 25, interned at a children’s hospital, answered an ad for a job—the rest as they say, is history. The job ad led Michael to their current business partners, with whom they founded Advantage Pharmacy, which is now a part of the Platform Alliance Group. When asked about their support network, Michael talks about their mother, family, and existing business partners, Steve and John. A strong support network at home and work has been pivotal for their growth. 
Furthering the conversation, Kavita and Michael delve into the shifts in the Pharmacy Industry. Michael talks about the following:
i.	Rise of the Discounters
ii.	The decline in wanting to take Pharmacy Ownership because of perceived barriers
iii.	Push for more flexible hours for Pharmacists
iv.	Shift from supply-based model to professional services
v.	More Pharmacies are joining groups to get better support in running their business
vi.	Rise of the digital age
Even though Michael doesn’t practice law, they hold a law degree and are interested in labor law. In that context, they reference the following during the conversation:
i.	Hollis Vs Vabu
https://en.wikipedia.org/wiki/Hollis_v_Vabu 

ii.	CFMMEU v Personnel Contracting https://en.wikipedia.org/wiki/CFMMEU_v_Personnel_Contracting

iii.	Superannuation Guarantee (Administration) Act 1992 - SECT 12 http://www5.austlii.edu.au/au/legis/cth/consol_act/sga1992430/s12.html 

Michael iterates the two cases to say that contracts are important and that a clear contract with independent contractors can save Pharmacy owners from running risks. There is a pull towards flexible working hours, and while this can hold its advantages, both parties need to be clear as to the terms of the engagement. 
In addition to the aforementioned, Michael outlines the challenges in the industry as being:
i.	Labor shortages
ii.	Slow upskilling of Pharmacists to provide extra services 
Talking further on how fewer students are drawn to Pharmacy Ownership recently, Michael reminisces how earlier that used to be what 90% of Pharmacy students would aspire for. They say that the perceived barriers stop the students from wanting to take up ownership. However, as someone who has spent decades for the betterment of the industry and has learned from experiences, Michael believes that they (more experienced Pharmacists) owe it to the students to help and facilitate their roles in the industry.  
And here is a list of Michael’s advice for budding entrepreneurs:
1.	Find a problem that needs a solution
2.	Say yes and back yourself
3.	Surround yourself with people who are more intelligent than you and who complement your skills
4.	Great Ideas are just that until you execute them

Ep 72 Helping Professional Pharmacists Deliver Professional Services

In the first episode of Pharmacy View Podcast’s Full Scope Pharmacy Leadership stream, host Chantelle Turner, a Pharmacist Leadership and Business Coach at TURN Pharmacy Leadership is joined by Elise Apolloni, Pharmacist and Co-Owner, Capital Chemist Wanniassa. Elise was also the Telstra Young Business Woman of the Year in 2017. Listen to this episode if you want to understand what it means to be the Owner of a Community Pharmacy as someone who wants to impact the physical and mental health of the community positively and also to understand how empathic care and awareness are vital in realizing that dream.

Elise started their Pharmacy journey at the age of 14 when nudged in the direction by their Career Counselor; they begrudgingly went and worked for a week at their local Capital Chemist. The rest as they say is history as this year Elise completes 20 years of working in the Capital Chemist Group. Elise talks about how they always wanted to own a Community Pharmacy because they found it to be a lovely and respectful way to spend their time while also making a real difference in the lives of community people.

When asked about taking up a leadership role in Pharmacy, Elise emphasizes how they remember watching a former colleague owning a Pharmacy and that position allowing them to create an environment where people would want to work. At that point in time, Elise imagined owning a Pharmacy one day and creating an environment or an ecosystem that Pharmacists would love going into and that community people would like coming into as well. Also, they add how being an owner allows you to implement things the way you want them done.

Furthering on the leadership role at the Pharmacy, Elise talks about being aware of the enormous responsibility they shoulder when it comes to early career Pharmacists and Pharmacy interns. These people entrust the most critical year of their Pharmacy career to the mentor, so Elise doesn’t take this lightly. Elise then talks about how Community Pharmacies are places people often visit on their worst day. Emphatic care and awareness are important for Pharmacists and patients that walk into the Pharmacy.

To Elise, healthcare services are more than just treating health ailments. They are also about being able to provide preventive services. Having had lost a 16-year-old colleague to suicide in 2015, Elise’s passion for mental health only intensified. Because being a Pharmacist is primarily about working with people who are often on their worst day or worst month, Elise wants to bring a smile to the faces of those having a tough time. They talk about how being able to look outward can come in handy in this regard.

Supporting young Pharmacists to realize their full potential to help positively impact people’s lives stands at the core of Elise’s work. They want to do all they can and believe that trusting young entrants to the team and delegating responsibilities to them, provided they are given the right training and skill, can make the much-needed impact in bettering community health. And their favorite tool—empathy, of course! Empathy for the patients and empathy for the staff is needed. Only by seeing their real needs can the right help and service be given.

Disclaimer: This episode discusses suicide, and listener discretion is advised. Seek professional help if you or someone you know is in distress.

Ep 73 Creating a Great Work Environment Every Single Day

Welcome to Pharmacy View – Technology in Pharmacy Business Podcast Series where we provide regular interviews with Pharmacists and key industry people within the Australian Pharmacy and associated industry. In each podcast we look to discuss aspects of Pharmacy operation and how technology is improving or interacting with each guest’s current role or Pharmacy related business.

Ep 64 Leverage Your Pharmacy Team to Meet Marketing Goals

Pharmacy View Podcast

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