Name: The Co-existence of Commercialization and Patient Support by Pharmaceutical Commerce Magazine
Duration: 20 min 36 s
Description: Innes Meldrum, SVP and chief commercial officer at Otsuka Pharmaceuticals US, discusses the bottlenecks that can arise during the product commercialization process, the value of patient education, and how he envisions the future of both ideas shaping up.

Audrey Greenberg, co-founder and executive managing director of the Center for Breakthrough Medicines and Discovery Labs, discusses how cell and gene therapy has turned Philadelphia into Cellicon Valley, and how her organization is playing a role in that growth even beyond the city’s boarders.

Episode 89: Cellicon Valley Outlook

Innes Meldrum, SVP and chief commercial officer at Otsuka Pharmaceuticals US, discusses the bottlenecks that can arise during the product commercialization process, the value of patient education, and how he envisions the future of both ideas shaping up.

The Co-existence of Commercialization and Patient Support

Pharmaceutical Commerce Magazine

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